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Student Handbooks: Technology,
      Apps & Social Media
Laura A. Pasquini
Academic Counselor &
Instructor

University of North Texas
Laura.Pasquini@unt.edu
Twitter: @laurapasquini
   The opinions expressed during today’s event are not
   necessarily those of PaperClip Communications
Resources

http://bit.ly/studenthandbooks
Where can I find YOUR
 student handbook?
More importantly - can
YOUR students find it?
POLL:
1. Do you have your student handbook
  online? [Yes, No or Not Sure]

2. On a scale of 1-10 where would you place
  yourself in regards to your comfort and
  ease with using technology?

3. Why kind of social media, apps or
  technology is your office currently using for
  sharing your student handbooks?
Pros: Student Handbooks as PDF


             •   Large amount of information
             •   Able to post to a website
             •   Simple web updates
             •   Send PDF as compressed files
             •   Save and convert file for edits
Cons: Student Handbooks as PDF


•   Rarely shared on campus
•   Static legal document
•   Accessibility concerns
•   Slow & trouble downloading
•   Limited for mobile devices
•   Most do NOT consider Usability
SMU Example - Access& Usability
• Consider your student population
• Performance Analysis
  – Focus (Student View/Perception)
  – Capability (Culture)
  – Will (Change)
Cons: Student Handbooks as PDF

• Rarely utilized
  as an ACTIVE
  resource for
  students, staff
  & faculty on
  campus

Let’s change that!
A Plan-Based Approach
Needs Assessment for
Technology Implementation
     1. Determine Technology Goals
     2. Determine Resources
     3. Create, Design, and Edit
     4. Pilot the Technology
     5. Review and Evaluate
     6. Updates and Continued
        Development
     Pasquini, L. A. (2010). Emerging Digital Resources: Easy and Accessible Online Tools. In
         J. Voller, M.A. Miller, & S.L. Nest. (Eds.) Comprehensive advisor training and
         development: Practices that deliver, (2nd Ed) (pp.123-129). Manhattan, KS:
         NACADA Publishing.
1) Determine Technology Goals
 •   What are the technology needs of the institution?
 •   What are the long-term goals?
 •   What are the objectives for students?
 •   Are there gaps and needs with current technology being used?
 •   Can these gaps and needs be addressed with technological
     resources?
Current Assessment

                     •   Intake/Follow up surveys
                     •   Use of student handbook on campus
                     •   Introduction in Orientation
                     •   Applications or mobile apps
                     •   Tracking on website or LMS (?)
                     •   Common policy violations
                     •   Social media metrics/measurement
                     •   Campus partners to contribute
                          – police, parking, residence life, etc.
                     •   Institutional research
What are your campus
needs?
Why do you need to
improve your student
handbook?
Bridgewater State U - Online
Start with the End:
Evaluation

Reaction:
   Did they like it?
Usability:
   Did they use it? How? Easy?
Behavior:
   Is there a changed behavior?
      Difference in service provision?
      Student reaction?
Results:
   Is there an overall advising benefit?

    Adopted from Kirkpatrick’s Model for Training
       Evaluation (1994)
Texas State - Online URLs
Syracuse U - Policy Search
2) Determine Resources
• Who should be a member of the design/development team?
• What resources are available to support the technological
  needs?
• How will online resources be researched?
• Who will experiment with these technology resources?
Who is sitting around your [planning] table?

• Internal Stakeholders
   – Students
   – Staff
   – Faculty
   – Other
• External Stakeholders
   – Off Campus
   – Legal Entities
   – Regional legislation
Boston University - Lifebook
•   Reach out to peers & colleagues
Research •
             Ask other departments on campus
         •   Create planning & shared work groups
         •   Review similar institutions
         •   Leaders are readers - REVIEW!
         •   Affiliations off campus to consult
         •   Professional organizations
Athabasca U - Online Institutions
McGill U - Test Your Students
UBC Okanagan - Share Best Practices in
           Social Media
Derby College - Mobile App
Innovation
Adoption
Lifecycle




             Diffusion of Innovation (Rogers, 1962)
Websites, social
media, mobile,
apps… OH MY!

[Where to start?]
Assessment = a continual process
-Student needs & issues change
-Technology is transitional
-Campus environments evolve
Resources

http://bit.ly/studenthandbooks
Q/A
                    How Do I Call-in with a Question?
       If you would like to ask a question of our panelist(s) please
               press *1 and you will be put in a call queue
                 until it is your turn to ask your question.
                                      OR
 You can write in a question or comment anytime during the event by
   clicking on the “Chat” Bubble in the left hand corner of your screen.
              For Questions that Arise After the Conference
If you have a question that you were unable to ask of our presenter(s),
                         please feel free to email us at:
                             Info@paper-clip.com
           …and we will be happy to forward it to our panelists!
BREAK – 2:20 – 2:30 PM ET
FREE Weekly Newswires
Sign up for any of the FREE weekly electronic newswires we offer.
To register go to www.paper-clip.com and sign-up by clicking on
link at the bottom of our homepage titled “Join Our Community!”

Upcoming Webinar Conferences:
• Campus IT Accessibility: What Do Campuses Need to Do to Comply? -
  January 17, 2013
• Distance Learning: Regulations & Compliance - January 23, 2013
• Academic Advising: New Theory-Driven Approaches - January 24, 2013
• Direct Student Threat: Assessing Danger on Campus - January 24, 2013
• Undocumented Students: Regulations, Policies & Support - January 29,
  2013
• Generating Revenue: Finding Campus Opportunities - January 30, 2013
• Residence Life 2013: 6 Key Issues - January 31, 2013
• Venue Security Management: Issues & Response Strategies - January 31,
  2013

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Higher Education Student Handbooks & Social media

  • 1. Student Handbooks: Technology, Apps & Social Media Laura A. Pasquini Academic Counselor & Instructor University of North Texas Laura.Pasquini@unt.edu Twitter: @laurapasquini The opinions expressed during today’s event are not necessarily those of PaperClip Communications
  • 3. Where can I find YOUR student handbook?
  • 4. More importantly - can YOUR students find it?
  • 5. POLL: 1. Do you have your student handbook online? [Yes, No or Not Sure] 2. On a scale of 1-10 where would you place yourself in regards to your comfort and ease with using technology? 3. Why kind of social media, apps or technology is your office currently using for sharing your student handbooks?
  • 6.
  • 7. Pros: Student Handbooks as PDF • Large amount of information • Able to post to a website • Simple web updates • Send PDF as compressed files • Save and convert file for edits
  • 8. Cons: Student Handbooks as PDF • Rarely shared on campus • Static legal document • Accessibility concerns • Slow & trouble downloading • Limited for mobile devices • Most do NOT consider Usability
  • 9. SMU Example - Access& Usability
  • 10. • Consider your student population • Performance Analysis – Focus (Student View/Perception) – Capability (Culture) – Will (Change)
  • 11.
  • 12.
  • 13. Cons: Student Handbooks as PDF • Rarely utilized as an ACTIVE resource for students, staff & faculty on campus Let’s change that!
  • 15. Needs Assessment for Technology Implementation 1. Determine Technology Goals 2. Determine Resources 3. Create, Design, and Edit 4. Pilot the Technology 5. Review and Evaluate 6. Updates and Continued Development Pasquini, L. A. (2010). Emerging Digital Resources: Easy and Accessible Online Tools. In J. Voller, M.A. Miller, & S.L. Nest. (Eds.) Comprehensive advisor training and development: Practices that deliver, (2nd Ed) (pp.123-129). Manhattan, KS: NACADA Publishing.
  • 16. 1) Determine Technology Goals • What are the technology needs of the institution? • What are the long-term goals? • What are the objectives for students? • Are there gaps and needs with current technology being used? • Can these gaps and needs be addressed with technological resources?
  • 17. Current Assessment • Intake/Follow up surveys • Use of student handbook on campus • Introduction in Orientation • Applications or mobile apps • Tracking on website or LMS (?) • Common policy violations • Social media metrics/measurement • Campus partners to contribute – police, parking, residence life, etc. • Institutional research
  • 18. What are your campus needs? Why do you need to improve your student handbook?
  • 20. Start with the End: Evaluation Reaction: Did they like it? Usability: Did they use it? How? Easy? Behavior: Is there a changed behavior? Difference in service provision? Student reaction? Results: Is there an overall advising benefit? Adopted from Kirkpatrick’s Model for Training Evaluation (1994)
  • 21. Texas State - Online URLs
  • 22. Syracuse U - Policy Search
  • 23. 2) Determine Resources • Who should be a member of the design/development team? • What resources are available to support the technological needs? • How will online resources be researched? • Who will experiment with these technology resources?
  • 24. Who is sitting around your [planning] table? • Internal Stakeholders – Students – Staff – Faculty – Other • External Stakeholders – Off Campus – Legal Entities – Regional legislation
  • 26. Reach out to peers & colleagues Research • Ask other departments on campus • Create planning & shared work groups • Review similar institutions • Leaders are readers - REVIEW! • Affiliations off campus to consult • Professional organizations
  • 27. Athabasca U - Online Institutions
  • 28. McGill U - Test Your Students
  • 29. UBC Okanagan - Share Best Practices in Social Media
  • 30. Derby College - Mobile App
  • 31. Innovation Adoption Lifecycle Diffusion of Innovation (Rogers, 1962)
  • 32. Websites, social media, mobile, apps… OH MY! [Where to start?]
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. Assessment = a continual process -Student needs & issues change -Technology is transitional -Campus environments evolve
  • 41. Q/A How Do I Call-in with a Question? If you would like to ask a question of our panelist(s) please press *1 and you will be put in a call queue until it is your turn to ask your question. OR You can write in a question or comment anytime during the event by clicking on the “Chat” Bubble in the left hand corner of your screen. For Questions that Arise After the Conference If you have a question that you were unable to ask of our presenter(s), please feel free to email us at: Info@paper-clip.com …and we will be happy to forward it to our panelists!
  • 42. BREAK – 2:20 – 2:30 PM ET FREE Weekly Newswires Sign up for any of the FREE weekly electronic newswires we offer. To register go to www.paper-clip.com and sign-up by clicking on link at the bottom of our homepage titled “Join Our Community!” Upcoming Webinar Conferences: • Campus IT Accessibility: What Do Campuses Need to Do to Comply? - January 17, 2013 • Distance Learning: Regulations & Compliance - January 23, 2013 • Academic Advising: New Theory-Driven Approaches - January 24, 2013 • Direct Student Threat: Assessing Danger on Campus - January 24, 2013 • Undocumented Students: Regulations, Policies & Support - January 29, 2013 • Generating Revenue: Finding Campus Opportunities - January 30, 2013 • Residence Life 2013: 6 Key Issues - January 31, 2013 • Venue Security Management: Issues & Response Strategies - January 31, 2013

Editor's Notes

  1. Can I find it online? Is it more than a PDF? Tell me about it.
  2. Can I find it online? Is it more than a PDF? Tell me about it.
  3. Ask for general pulse of the crowd, where folks are, what platforms, etc.
  4. Accessibility: http://usability.com.au/2004/05/pdfs-and-accessibility/ Usability: http://www.jenniferslegg.com/2007/09/14/usability-tips-for-using-pdfs-on-websites/
  5. SMU - Student Affairs A hard copy of the Handbook text is available upon request in the Student Life Office. Click here or on the cover image to the right to view a PDF version of the 2012-2013 Student Handbook .
  6. Conducting a Performance Analysis: Focus (Institutional Support) Capability (Culture) Will (Change)
  7. Accessibility: http://usability.com.au/2004/05/pdfs-and-accessibility/ Usability: http://www.jenniferslegg.com/2007/09/14/usability-tips-for-using-pdfs-on-websites/
  8. Keep it simple - post information online with hyperlinks. Easy to search and find information http://www.dos.txstate.edu/handbook.html
  9. Planning Process: Brainstorm, Collaborate, Shared workspaces, Meeting schedule, Ask questions early, Review ideas, Consider all options THE BIGGEST PART OF YOUR DEVELOPMENT & IMPLEMENTATION IS THE PROCESS!
  10. Clear language and statement of policy on web pages http://www.bu.edu/dos/policies/lifebook/
  11. Online institutions and online programs need to consider how their publications are reaching students online http://www2.athabascau.ca/handbook/
  12. Example for academic integrity & plagiarism http://www.mcgill.ca/students/srr/honest/students/test
  13. Best practices or suggested practices for using social media on campus http://www.ubc.ca/okanagan/communications/socialmedia/bestpractices.html
  14. http://www.derby-college.ac.uk/ Android & iOS app.