2. “When we consider whether free
will is an illusion or reality, we are
looking into an abyss. What seems
to confront us is a plunge into
nihilism and despair.”
Music artwork

3. Nothing to be scared of, nothing to
be glad for. After all the fights have
been fought, in a post-futuristic
world defined by alienation,
numbness and insensitivity.
Anaesthesia
μ mortality salience
ψ claustrophilia
ζ depersonalization
δ numbness
μ ψ
ζ δ

4. “He must have an inclination,
born of strength, for questions
that no one has the courage for;
the courage for the forbidden;
predestination for the labyrinth.”
Solitudes

5. Indulgent and hedonistic fetishism
as sensual and viscous black matter.
Debauchery and eroticism through
the arresting fuchsia color.
Tar

6. Visually exploring self-indulgence
which can gradually transform in
perceptible damage. Complacency
in dependency.
Self-infliction

7. The awe-inspiring medicine
represented through the
statuesque characteristics of
the model and a dreamlike 19th
century color palette; a crossover
between a morbid fascination and
admiration of science.
Medicina
μ medicina XVI
ψ medicina XVII
ζ medicina XVIII
δ medicina XIX
μ ψ
ζ δ

8. A juxtaposition of a paean to the
feminine body and succumbence
to mortality. The color of oxidized
copper as found in the statues
of Copenhagen, suggesting
ephemerality, in grey desolation.
Oxidized
copper fumes

9. Visual identity
Oneiric visual identity for a musical
event in Alba Iulia, Romania.
Intriguing 19th century woodcut
illustrations of women and blurred
edges are used for a dreamy
impression.
μ, ψ, ζ stickers
δ poster
μ ψ
ζ δ

10. BerryTree is a wooden toys brand
focusing on offering safe toys
made from sustainable wood from
certified forests, polished with
organic vegetal oils and beeswax.
The target group is described
as conscientious parents, who
are well-aware of the current
environmental and health issues.
Visual identity
μ ψ
ζ δ

11. The logo is an epitome of
sustainability, environmentally-
friendly attitudes and ecological
measures in business.
The logo is composed of a stylized
berry, colored in a light wood hue.
Symmetry and balance are used to
reflect the trustworthiness of the
brand.
The logo
The concept was revolving around
the idea of a business that is built
on ethical principles so that all the
stakeholders are considered and
protected.
In an era of over-abundance,
flashing colors, intruding
advertising and consumerism, the
BerryTree logo has to speak of a
laid-back brand which offers air
and space so that the consumers
take their own decisions.
The chosen typeface is legible, solid
and clean, to support concepts
such as integrity and wholeness, as
well as the timelessness of simple
wooden toys. With slightly rounded
terminals, it resembles the smooth
sanded surfaces and edges of the
wooden toys.
The similitude to a stamp indicates
the certified materials used in the
manufacture of the toys.
Another imperative factor was the
target audience and what visual
styles are they usually exposed
to. Scandinavian design with its
purity, elegant lines and minimal
chromatics was considered as a
source of inspiration.

12. Logos
κ music artist
λ music radio show
μ music radio show
ν music podcast
ξ music artist
ο record label
π human resources company
ρ therapists network
κ λ μ
ν ξ ο
π ρ