Museum Next Program 2012

Barcelona
2012

Partners Sponsors

Welcome to
MuseumNext
It is just four years since the first MuseumNext It’s a real pleasure and an honour to welcome
brought together seventy people in my home you to Barcelona for the first edition of
town of Newcastle-upon-Tyne to talk about MuseumNext outside the UK.
participation and technology within a museum
context. Digital media in museums is addressed
worldwide to enhance audiences engagement
That initial meeting confirmed to me that and better fulfill museums’ mission as places of
a growing number of people working in knowledge, discovery, learning, entertainment
museums wanted to step beyond the ordinary, and participation. The quality of the keynotes
share best practice and ask ‘what next?’ and presentations at MuseumNext Barcelona
will certainly help us all to further explore that
Every year the conference has grown, bringing road and exchange experiences with colleagues
together a community of like minded people from around the world.
and daring us to push the boundaries a little
more. We are happy that Barcelona is the place where
this is happening. With MuseumNext coming
Many of you have taken this journey with us, to the city and having been nominated Mobile
and the stories that friends made at previous World Capital, it is a good time to advance
MuseumNext events have shared with us about in our digital performance. Our audiences
the exciting projects that they have attempted, deserve as much and our museums should do
have inspired us to be braver when no less.
programming this years conference.
Thank you for coming here and my warmest
This year we have almost three times the thanks to Jim Richardson, for having offered
presentations that we shared in Edinburgh at me the opportunity to co-chair this Confer-
MuseumNext 2011. We’ve added workshops ence and for having chosen our city to host it.
and a series of fringe events. As you’ll see from
the acknowledgement page this has only been I wish you all an outstanding MuseumNext
possible because of the support of the wider experience. Have a pleasant stay, enjoy our
museum community and institutions here in museums as well as our food and climate!
Barcelona.
Conxa Rodà
We hope that you enjoy Barcelona and that the Museu Nacional d’Art de Catalunya, Barcelona
presentations that you enjoy over the next few Co-chair of MuseumNext 2012
days will inspire you to be brave. @innova2

Jim Richardson
Sumo, UK
Co-chair of MuseumNext 2012
@sumojim

Thursday, 24 May 2012

09.00 Registration opens
CCCB Teatre foyer
Tea, coffee and ‘hello’. You can also collect
your delegate bag if you haven’t already.

09.45 Welcome address
CCCB Sala Teatre
Jim Richardson
SUMO

Marçal Sintes
CCCB

Founder of the MuseumNext Jim Richardson
and the Director of the Centre de Cultura
Contemporània de Barcelona, Marçal Sintes
welcome delegates to Barcelona.

10.00 Opening keynote
CCCB Sala Teatre
Nancy Proctor
Smithsonian Institution
Nancy Proctor, Head of Mobile Strategy
& Initiatives at the Smithsonian Institution
discusses revolutionary and radical practice
in museums.

Image credit: Mar-Ina Uhrig, Mediamatic

CCCB Sala Teatre

11.00 Telling stories through numbers
Tijana Tasich & Elena Villaespesa
TATE
Want to make sense of online metrics? Care
about real users and how they engage with
your content? Want to increase the benefits
of online metrics for your organisation?
Measuring online performance has never
been more important. In this session you
will hear how the analytics culture has been
spreading across Tate, and some of the
challenges met on the way, all illustrated
by examples.

Museum Analytics: What can
museums learn from each other?
Rui Guerra
INTK
Museum Analytics is an online platform
for sharing and discussing information
about museums and their audiences.
Professionals can learn about the progress
of their museum’s social networks and get
inspired by other museums. During this
presentation, Rui will share the outcome
of analysing the social network activities
of more than 3000 museums.

This session will be hosted by
Jasper Visser from Inspired by Coffee

MACBA Auditorium CCCB Sala Raval

Dulwich OnView Keynote in conversation
Shapa Begum, Ingrid Beazley and Andrea Nancy Proctor
Szeplaki, Dulwich Picture Gallery Smithsonian Institution
Dulwich OnView (DOV) is probably unique; An informal question and answer session;
it is a museum blog run in partnership with this is a great chance to put your questions
the local community. It is a very effective to an internationally recognised expert on
marketing tool posing as a local community mobile technology in a museum context and
blog which in effect introduces people to learn more about the subjects raised in
to Dulwich Picture Gallery (DPG). The the opening keynote.
community contributes the majority of the
posts which increases DPG’s credibility,
encourages conversations and increases This session will be hosted by
site traffic. Find out how DOV was created, Alyson Webb from Frankly, Green + Webb.
encourages participation and reaches new
audiences.

Where content is king,
collaboration is key
Susie Stubbs, Creative Tourist and
Emma Bearman, The Culture Vulture
Find out how to use technology more
effectively by creating new ways of
working. This session looks at how offline
collaboration creates online impact, how to
work with multiple content creators, and how
to create a ‘trusted voice’ within the busy
digital marketplace. Expect jargon-free,
practical examples from these award-winning
digital marketers, and discover how you can
create credible content that maximises
budgets, profile and user engagement.

Laura Fox from Qatar Museums Authority

CCCB Sala Teatre

12.00 Touch and Go(gh)
Jolein van Kregten, Van Gogh Museum
and Ebelien Pondaag, Fabrique.
Van Gogh Museum has an in-gallery
experiment interactively showing technical
research (e.g. overlays of x-rays) on fixed
tablets next to the original paintings, made
by the AR Lab of Royal Academy of Art,
The Hague. This experiment is part of
a larger strategy to engage audiences
in and around the museum, using new
media. Together with Fabrique, the
museum is developing a tablet magazine
where the research results can be
accessed in an engaging and intuitive
way.

An exhibition, an interactive game
Above: Van Gogh Museum interactive and an iPad motion comic
Davide Zanichelli, Netribe srl
‘Money and Beauty. Bankers, Botticelli
and the Bonfire of the Vanities’ tells the
story of the invention of the modern
banking system. Visitors are accompanied
throughout the exhibition by an
interactive game entitled Follow Your
Florins, in which they can decide how
to invest 1,000 (virtual) florins with the
aid of an animated narrative accessible
through 15 touch screens.


13.00 Lunch and networking

A buffet lunch will be served in the lobby
of the CCCB Teatre.


Travels with Data: Opening and Roots 2 Share: from dusty
Using Your Collections Data photographs to dynamic events
Steve Devine & Julian Hartley, Diederik Veerman, curator/educator Museon
Manchester Museum
40 year old photos, stored in two Dutch
Opening data from The Manchester museums, have been brought back to the
Museum and Whitworth Art Gallery at source; a small Greenlandic community.
Culture Hack North led to a fantastic There, the photos triggered storytelling.
response on our social media network Children went to the older Inuit to document
and was picked up by The Guardian their memories and preserved these online.
Datablog and BBC Front Row. Perhaps In Holland, the same images were vital
more importantly we were able to elements in an award-winning exhibition
engage for the first time with a and a variety of public-participating activities.
community of developers looking at and What are the chances and challenges
using our data and collection images in sharing old photographs with loads of
with a fresh perspective. people, in and far outside the museum?

A crowdsourced, networked, Think less about history and more
shared, mobile thing about imagination
Merete Sanderhoff, Statens Museum for John Coburn, Tyne and Wear Museums
Kunst, The National Gallery of Denmark
Museums can spend too long sharing
Nine Danish art museums want to explore collections with Web 2.0 platforms that have
how we can build a sustainable mobile little to no ‘social currency’, while failing to
platform that fulfils actual user demands. recognise the collective appetite for specific
In order to find out, what’s more natural than museum objects. This session will explore
collaborating with the users? the potential value of deconstructing the
‘museum online collection’. It will encourage
The project stands on three dogmas: delegates to think more strategically and
Co-creation with target users, using social creatively when sharing collections online
media as a platform and making all the and to focus completely on what inspires
content reusable under a Creative the public imagination.
Commons License.

This session will be hosted by Laura Fox from Qatar Museums Authority
Jim Richardson from Sumo

CCCB Sala Teatre

14.00 We used augmented reality,
now what?
Hein Wils & Ferry Piekart,
Independent Consultants
UAR and ARtours are two very successful
augmented reality projects. Both received
raving reviews and were labelled ‘best
practices’. But can they ultimately live up
to the hype? The risk of ending up as just
a costly gimmick is ever present. How can
AR projects like these get incorporated into
the strategy of a museum?

15.00 The Mobile Museum
Allegra Burnette, MoMA
The Museum of Modern Art in New York has
launched several mobile initiatives over the
last eighteen months, including a general
phone app, a collection / exhibition-specific
app, mobile websites, and a new activity
app. While this presentation will use specific
projects as the base of discussion, the focus
is more on overall strategy, lessons, outcomes
and future directions in digital engagement.
1
MuPon: Mobile discounts to foster
repeat visitors & an art-going lifestyle
Paul Baron & Tomomi Sasaki, GADAGO NPO
What happens when Tokyo art goers are
presented with a 10 euro iphone app full of
admission discounts to the 30 best museums
in town? Learn from our 1.5yrs of running
MuPon; a collaboration between a non-profit
organisation and museums, a sustainable
business with 20,000 users, and a low-risk
2 testing ground for cultural institutions to
experiment with digital initiatives.

Conxa Rodá from MNAC - Museu Nacional
d’Art de Catalunya

1. ARtours putting art into a music festival
2. Mupon, mobile discounts from Tokyo
3. Students visiting the Museum of
Democracy at Old Parliament House


Interactive Learning Trails: An RFID Keynote in conversation
Success Story Hein Wils & Ferry Piekart,
Glenda Smith, Museum of Australian Independent Consultants
Democracy at Old Parliament House (MoAD).
Darran Edmundson, EDM Studio An informal question and answer session;
this is a great opportunity to find out more
This session will provide an insight into the about augmented reality and to get advice
development of MoAD’s touchscreen-based on how to use augmented reality in your
replacement to a more traditional paper-based institution.
“student worksheet” approach to museum
learning. Facilitated by RFID technology,
student teams self-navigate amongst MoAD’s This session will be hosted by
50+ touch-screens, undertaking custom Jasper Visser from Inspired by Coffee.
activities that purposefully engage them
with the museum’s physical artifacts, images
and stories. The MoAD team will discuss
the rationale and trade-offs behind key
decisions, and provide general lessons on
successfully managing a complex museum
software project.

Smart Objects for direct and transient
public engagement in museum spaces
and social networks.
Claire Ross, University College of London &
Chris Speed, University of Edinburgh.
This presentation will look at the use of Smart
Objects within two museums; the National
Museums Scotland (NMS) and the grant
Museum of Zoology, UCL. Exploring how
mobile devices, interactive digital labels,
QR codes and social media in permanent
gallery spaces can create new models for
public engagement, visitor meaning-making
and the construction of multiple interpretations
inside museums. The presentation will look
at engagement methods used and the 16.00 Coffee Break
implications for the use of technology that
encourages participatory communication Tea, coffee and pastries served in the
and content creation by visitors. lobby of the CCCB Teatre.


CCCB Sala Teatre

16.30 Converting users into contributors
to real science
Simon Tokumine, Vizzuality
Citizen Science is bringing about a revolution
in the way we think about scientific produc-
tion and public involvement in the scientific
mission. In this presentation we talk about
lessons learned while developing some
successful online citizen science projects.
Additionally, we will present a new project we
are developing to help unlock some of the
remaining one billion museum specimens.

Museomix: remix your museum!
Samuel Bausson
Museum de Toulouse
How to make a museum an open, networked
and co-creative place which enables visitors
to become involved users? Museomix did just
that by inviting designers, creators, makers,
hackers, and museum people to a 3 day
co-creative event that took place in Les Arts
Decoratifs Museum, Paris. 75 participants
prototyped 11 new ways of experiencing the
museum with real visitors testing them right
away. This presentation will share what was
learned about fostering an exciting community
and designing a participative event within a
museum.

1

1. Museomix at Les Arts Decoratifs Museum

CCCB Sala Raval

MACBA Auditorium

Are games the teaching tool Two hour workshop:
of the future? A crash course in digital strategy
Beth Hawkins & Micol Molinari, Jasper Visser, Inspired by Coffee
Science Museum
In this two hour workshop Jasper will take
Futurecade is a game the Science Museum
the bravest of MuseumNext attendants on
created to engage young people with science.
a roller-coaster ride through the digital
Can a game be both fun and be used in a
engagement framework. The digital
formal learning setting? Can a game lead to
engagement framework is a tool specifically
discussion about how science shapes our
designed to help organisations reap the
lives? What are the challenges in creating a
benefits of the digital age. And benefit you
digital learning resource for teenagers? And
will, for at the end of the workshop you will
how can we support teachers to feel confident
have in your notebook a draft of a digital en-
using digital games as a learning tool?
gagement strategy that will prep your museum
for a successful digital future.
Where does marketing end
and learning begin? N.B. This workshop will last for two hours
Emma McLean, Digital Marketing Officer
and Jane Findlay, Digital Participation Officer
from Royal Museums Greenwich
With an influx of social channels and
interactive online experiences being utilised
in participatory ways by both education and
communications teams, where does the
overarching strategy for these platforms
come from? Who should be developing
the vision and purpose for activity on public
digital channels.


CCCB Sala Teatre MACBA Auditorium

17.30 A Social Network of Historical Figures Ràdio Web MACBA
built from linked data Anna Ramos
Luca Chiarandini, Web Research Group Museu d’Art Contemporani de Barcelona
Universitat Pompeu Fabra,Yahoo! Research
Over its five years producing podcasts, this
Barcelona
platform, which began as a showcase for the
Timebook is a social network of historical exhibitions and activities of the Museu d’Art
figures that was created at a hackathon Contemporani de Barcelona, has also de-
organised by Europeana and the Museu veloped into a content-generator for specific
Picasso. It serves as an example of how projects, focusing on the exploration of sound
simple ideas and the right tools can build art, radiophonic art and experimental music.
innovative applications.The presentation
will show how open linked data and free Out of site, out of mind?
software can help to create simple concepts Catherine Roberts, Imperial War Museum
to powerful applications. Lucy Neale, DigitalMe
Cliff Manning, Radiowaves
Joan Miró From the Temple
Millions of schools visit museums every year
to the Street providing valuable learning opportunities and
Elena Damià Díaz-Plaja,
regular income. But how can museums use
Fundació Joan Miró
social media to extend and enhance links with
From the temple of information, the sacred school communities and create new ways
space for contemplation, to social networks for children to participate before and after
and the world out there. A variety of efforts visits? Since 2006, Imperial War Museum
such as the Play Miro project, a Joan Miro has worked to engage schools and children
app, use of social media, and an advertising in blogging, curating and sharing stories. This
campaign in Barcelona’s streets have enabled presentation will offer an honest, behind the
us to reach a broader audience and raise scenes exploration of the projects reflecting
public awareness of Miro. on what worked, what didn’t and what we all
learnt along the way.

Jim Richardson from Sumo This session will be hosted by


Friday, 25 May 2011

09.30 Arrival tea and coffee
Tea and coffee and ‘hello’.

09.55 Welcome address
Jim Richardson from MuseumNext
welcomes delegates to the second day
of the conference.

10.00 Making Walker
Robin Dowden and Nate Solas
Walker Art Centre

The Walker Art Center launched their new
website (www.walkerart.org) in December
2011. The site, a hub for contemporary arts,
has been hailed as a ‘game-changer’ and
described as ‘a node, rather than an endpoint.’

Robin Dowden (Director of New Media) will
talk about the institutional changes and ideas
driving the site, and Nate Solas (Sr. New
Media Developer) will discuss the challenges
of bringing the ideas to life online.

11.00 Demand Data First AirBrush
Rich Barrett-Small, V&A Museum Sharna Jackson and Juliet Tzabar, TATE
The Victoria & Albert Museum have used AirBrush is a creative application with a
open source technologies in trying to meet difference, using innovative browser based
today’s high expectations, having information motion tracking technology, what happened
readily available and accessible in a variety of when this was tested on children? See the
formats. work created to date & learn how you can
use webcams.
QRpedia
Alex Hinojo and Lori Phillips. Itineraries
#glamwiki partnership ambassador Sònia López, Museu d’Art Contemporani de
Barcelona
QRpedia is a mobile Web based system
which uses QR codes to deliver Wikipedia Itineraries are one of MACBA’s new
articles, detecting a visitor’s preferred website’s main participatory features.
language. Wikipedians reached an Using the Itineraries feature both the user
agreement with Fundació Joan Miró whereby & the museum can design, save & share,
these codes were shown next to some a specific route through which to navigate
outstanding works at the exhibition: Joan www.macba.cat. This allows for a more
Miró: The ladder of escape. Before the personalised experience of the Museum’s
exhibition, articles were improved locally, rich & diverse digital heritage.
promoting the project via an edit-a-thon
and then Wikipedians asking worldwide for
translations. This session will be hosted by


CCCB Sala Raval

Keynote in conversation
Robin Dowden and Nate Solas
Walker Art Centre
An informal question and answer session;
this is a great opportunity to find out more
about developing a museum website which
goes beyond the expected.


MACBA Auditorium

CCCB Sala Teatre

12.00 Phygital tour at the MAS A story collection roadshow
Annelies Valgaeren, (MAS) Museum aan Anne Marie Van Gerwen, Europeana
de Stroom
Through Community Collection Days,
Imagine having control over a museum tour objects emerge from people’s attics to
guide through the arrow keys of your key- begin a new digital existence as part of
board. Directing him through the museum a European collection. They are re-used
in real time while sitting at home in front of and remixed in new events and digital
your computer. The new museum MAS in objects such as hackathons and the Otto
Antwerp made it possible with an online in- & Bernard film, spreading stories of this
terface which enabled people from the world critical historical period to new audiences
to visit the museum as if they were there. and communities.  

Artistic Applications The exhibition is an experiment
Amy Heibel, and the object is not online
Los Angeles County Museum of Art Lev Bratishenko,
Canadian Centre for Architecture
We all use web and social media to
communicate about art—but what about This talk explores an exhibition at the
social media as an alternative space for Canadian Centre for Architecture, Montreal,
making and sharing original works of 404 Error: the object is not online, but it is
art? This session will explore leveraging also about ways of making projects. This
LACMA’s online presence to create an small and experimental exhibition could
alternative virtual space for presenting be part of an argument reasserting the
commissioned works of art. importance of presence and a more critical
attitude towards digitisation and online
engagement.

CCCB Sala Raval

Workshop: Open Data: the Rijksmuseum
hacking experience.
Lizzy Jongma and Inge Giesbers,
Rijksmuseum Amsterdam
One of the most exciting trends is the
explosion of hacker culture around the
world: a growing number of hackers
(not the hackers that break into computer
systems) build apps based on open data
and use social media to spread their
new services. In November 2011 The
Rijksmuseum Amsterdam decided to
jump into this game and launched it’s API
(Application Programming Interface/Open
Data). Over the last months 100+
developers subscribed to our API and a
dozen+ Apps were built with our collection.
And we received national and international
attention. In this 50 minutes workshop
we’ll talk you through technical, legal and
organisational aspects of opening up your
data and getting involved in the hack
culture.

13.00 Lunch and networking

A buffet lunch will be served in the lobby
of the CCCB Teatre.

CCCB Sala Teatre

14.00 Connected Environment
Jason daPonte, Swarm
Jason will talk about how mobile experiences
will change when everything becomes
connected to the internet - not just mobile
phones and tablets. He will discuss the
‘silent conversation’ that connects audiences,
new devices and objects into the ‘internet
of things’ and offer recommendations and
opportunities for how museums can succeed
in this emerging digital landscape.

CCCB Sala Teatre

15.00 Pantalla Global: Mutations in the
Audiovisual Ecosystem
Juan Insua, Centre de Cultura Contemporània
de Barcelona
Global Screen is an exhibition that explores
the power of screens in society today. It
also became a testing ground for putting
an exhibition online with all the challenges
and dilemmas that are raised by a horizon
of accelerated changes. Conceived in
three phases (incubation, exhibition and
post-exhibition) this project includes design
of participation and co-creation with users,
development of a virtual exhibition and a
third phase oriented to become a node for
reflection, creation and experimentation on
the mutations that are taking place in the
audiovisual galaxy.

Seamlessly blending the off-site and
on-site museum experience with the
use of personalised digital mobile
technologies.
Niki Dollis, The Acropolis Museum
A presentation about CHESS (Cultural
Heritage Experiences through socio-personal
interactions and storytelling) a project which
aspires to create narrative-driven cultural
“adventures”, which adapt continuously
to their visitors, extend over space (e.g.
physical/on-site and virtual/off-site) and time
(before, during and after the visit), and involve
users according to their varying interests,
needs and desires.



Life of the underground city. How Keynote in conversation
can going mobile make dealing with Jason daPonte
difficult heritage easier? Swarm
Dorota Kawecka, Reinwardt Academy &
An informal question and answer session;
Aleksandra Janus, Jagiellonian University
this is a great opportunity to learn more
How can we explore a city that no longer about about mobile technology, the ‘internet
exists? Can new media give the visitors of things’ and to ask questions to a leading
access to the past that is hidden away? expert on mobile technology.
In this presentation we will analyse how
participatory technologies can facilitate
dealing with difficult heritage by shifting This session will be hosted by
from a fixed point of view to the multiplicity Jasper Visser from Inspired by Coffee
of perspectives, allowing for more
interpretations of events such as the Warsaw
Uprising and its impact on the present.

How to include social media
in our day-to-day
Anna Guarro, Museu Picasso
An overview of the process undertaken by the
Museu Picasso to incorporate social media in
daily practice.


16.00 Coffee Break

Tea, coffee and pastries served in the
lobby of the CCCB Teatre.

CCCB Sala Teatre

16.30 Practical experiences of evidence
based change management using
Google Analytics.
Andrew Lewis, V&A
This session will discuss how targeted use
of web statistics can be used to manage
expectation of, and demands upon, limited
web resources within a complex organisation.
It offers practical hints and tips from real
implementations, where fairly simple
measurements were set up and the data
used as hard evidence to create an informed
consensus and influence decision making.
Challenges and tactics are shared as are
successes and failures. This session is about
influencing organisational attitudes and does
not require an extensive knowledge of either
web technology, nor of Google Analytics.

Engaging new audiences with your
digital content offering
Marc Mertens, Seso Media Group
Substantial resources have been invested
in the digitisation of museum collections,
publications and related content assets.
How do we leverage these digital data sets
to engage new audiences?

This session will showcase the power of
‘future-forward’ user interfaces that draw
audiences deep into digital content offerings
by creating compelling entry points for playful
discovery. The session will also touch on the
organisational structures required to create
and support such experiences.



Snap Happy: Putting People and Unconference session
Heritage in the picture using
This session will invite delegates to propose
Augmented Reality subjects for debate, and then discuss these
David Hopes, Shakespeare Birthplace Trust in small groups before taking to the stage to
This session will showcase an innovative present back to the wider group.
application of augmented reality (AR)
technology to encourage participation and
personalisation of heritage outside the This session will be hosted by
museum, and to generate income. The Jasper Visser from Inspired by Coffee
paper will focus on the development of a
Smartphone app called Eye Shakespeare,
the product of a unique collaboration between
Coventry University, Shakespeare Birthplace
Trust, Hewlett Packard and Dan Wood.

Unlock immersive data stories
Jacco Ouwerkerk & Nicole Sanberg, IN10
Start with telling stories in which you can
wander. We will share our lessons learned
about indoor positioning, new object
recognition and augmented reality techniques
within a clear and practical vision. See how
‘stored, tracked or logged’ personal life data
combined with digital museum collections
can create a far more immersive experience,
using responsive spaces or handheld
devices.

Ferry Piekart an independent consultant
on Augmented Reality projects


17.30 Low Budget Digital Marketing The Kinetic Museum
Barbara Wiench & Carl Grouwet, Koven J Smith, The Denver Art Museum
Museum Kunstpalast
Technology, used by museums primarily as
In the context of the reopening of the a tool of efficiency or of strained relevancy
permanent collection and the first and only rather than as a foundational concept, has
El Greco exhibition in Germany, Museum been grafted onto museums’ ancient
Kunstpalast will present how they have business model with checkered results.
managed to engage visitors with the help This presentation will examine an alternate
of digital technology with only small marketing scenario, conceptualizing that a museum
budgets and innovate concepts. built outwards from its technology mission,
with speed and agility as its primary focus,
Moving the goalposts: why museums would look like.
need to play more.
Ben Templeton, Thought Den Bringing the future into your
museum vision
Do Not Touch – Mundane instruction or Bridget McKenzie, Flow Associates
an inviting challenge? Our appetite for
breaking rules and testing boundaries Using examples from her experience in
has driven experimentation and innovation ‘future-proofing’ museums, Bridget Mckenzie
for millennia. Thought Den’s Creative will present a rigorous model for shaping
Director Ben Templeton argues that play museums to be resilient and relevant for an
is an important dynamic in audience unpredictable future. She offers a counter-
engagement, improves learning and point to practice where emerging technologies
generates revenue. are the main indicators for museum futures,
arguing that they need to be understood
alongside ecological and economic instability.
This session will be hosted by This instability doesn’t mean digital is less
Jim Richardson from Sumo important. Rather, museums must proactively
harness digital to shape a future.


18.30 Closing remarks
Jim Richardson, Sumo

Sumo Sponsors

MuseumNext is presented by Sumo, a leading creative agency Sponsors make it possible for MuseumNext to do those extra
with an international reputation for promoting the arts through things which make the conference that little bit better, like having
innovative marketing campaigns, and in our spare time we like the best wifi connection possible, having a few extra bottles of
to give something back to the museum community by running wine at our opening reception and being able to film the event to
MuseumNext. share with the wider museum community.

Partners We would like to thank CultureGeek, MailChimp and Ya!Yaki for
supporting our Barcelona conference.

MuseumNext Barcelona is our biggest conference to date, with Culture Geek
over forty presentations, workshops and unconference sessions. www.culturegeek.com
The landscape for cultural marketing is rapidly changing. Internet
The event has benefited from the generous support of the and the digital revolution have shifted the expectations of our
Barcelona museum community, with Centre de Cultura audience. Culture Geek is a one day conference taking place in
Contemporània de Barcelona, Museu d’Art Contemporani de September 2012 from the producers of MuseumNext.
Barcelona and Museu Picasso playing a key role in not only
hosting the event, but also in directing the conference programme. MailChimp
www.mailchimp.com
MuseumNext would like to acknowledge the role that the staff of MailChimp helps you design email newsletters, share them on
these organisations have played in making MuseumNext possible, social networks, integrate with services you already use, and track
in particular Anna Ramos, Yaiza Hernández, Anna Guarro, Maria your results. It’s like your own personal publishing platform.
Farràs, Lucia Calvo, Juan Ínsua, Josep Casellas, Pepe Serra
and Jaume Badia Ya!yaki
www.yayaki.com
In collaboration with Ya!yaki is a company focused on translating the communication
opportunities offered by information technology and mobility to the
MuseumNext chose Barcelona as its first destination outside fields of culture and education. We are a multidisciplinary team
of the UK because of the kind invitation of Conxa Roda who that advises and develops strategies for people’s interaction in the
has acted as co-chair alongside MuseumNext founder Jim public space.
Richardson. Conxa moved from Museu Picasso to Museu
Nacional d’Art de Catalunya during the year long process
of organising MuseumNext and we are grateful to her for the We would like to acknowledge the support of those businesses
huge amount of time she has invested in making the conference who have paid to insert marketing materials into delegate bags.
possible, and for encouraging both these organisations to play
a key role in MuseumNext 2012.

MuseumNext would like to thank Museu Nacional d’Art de
Catalunya for their support, and for organising a series of Catalan
presentations as part of the conference fringe.

Speakers Media Partners

Great speakers are the reason that people come to MuseumNext, MuseumNext has a very small budget for marketing, and we are
and we are eternally grateful to everyone who takes the time to grateful to those who have helped us to promote the conference.
share their experience at our conference. No MuseumNext speak- MuseumID has partnered with us for the third year, and BAM!
ers charge a fee for speaking at the event and the fact that they offered to help us to promote MuseumNext in Italy after they at-
are willing to share their knowledge is a credit to them and the tended the conference in 2011.
spirit of the sector as a whole.

Facilitators
We are extremely grateful to Japer Visser (Inspired by Coffee),
Laura Fox (Qatar Museums Authority), Conxa Roda (MNAC),
Emma McLean (Royal Museums Greenwich), Ferry Piekart
(Independent consultant), Alyson Webb (Frankly, Green + Webb)
for volunteering to host the conference sessions.

Peer Panel
The programme for MuseumNext Barcelona came from an open
call for papers. This attracted nearly 200 proposals which each
needed to be read and assessed by at least three members of the
MuseumNext peer panel.

We are very grateful to the museum professionals from Europe,
Asia and North America who volunteered their time to read these
submissions and to ensure that a fantastic programme was
selected in a fair and balanced manner.

MuseumNext would like to thank Jessie Ringham (TATE), Franc-
esca Merlino (Gugenheim), Conxa Roda (MNAC), Travers Lee
(Qatar Museums Authority), Hugh Wallace (National Museums
Scotland), Diane Durbay (Buzzeum), Japer Visser (Inspired by
Coffee), Laura Fox (Qatar Museums Authority), Patrick Hussey
(Arts & Business), Samuel Bausson (Museum de Toulouse), Jim
Richardson (Sumo), Anna Ramos (MACBA), Yaiza Hernández
(MACBA), Maria Farràs(CCCB), Lucia Calvo (CCCB), Juan Insua
(CCCB) and Anna Guarro (Museu Picasso).

Museum Next Program 2012

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