What sites are best for the brand Engaging the community Protecting your brand Social media management to help businesses and people utilize social media to build personal and brand awareness. Presentation from May 9th Granger Business Association lunch at Juday Creek.

1. SOCIAL MEDIA
MANAGEMENT
Launch-LLC.com Facebook.com/LaunchLLC @kellyjknutson

2. FEEL FREE TO
TWEET IT,
FACEBOOK IT,
SHARE IT!
Use hashtag #LaunchLLC for the presentation!

3. Social Media Management
Topics
 What sites are best
for the brand
 Engaging the
community
 Protecting your
brand

4. Let’s Talk Numbers…
Facebook 900 million
Twitter 465 million
LinkedIn 100 million
Pinterest 11.8 million

5. Where Are Consumers Spending Time?
Facebook Pinterest
Pinterest
Facebook
Twitter
Twitter
LinkedIn
LinkedIn

6. Demographics
Males Females
 40% Facebook  60% Facebook
 40% Twitter  60% Twitter
 60% LinkedIn  40% LinkedIn
 20% Pinterest  80% Pinterest
 50% Foursquare  50% Foursquare

7. Q1: WHAT ARE SOME BENEFITS
OF USING SOCIAL MEDIA?
#LaunchLLC

8. Why Social Media?
Visibility & SEO
Like
-Connect with potential customers &
remain top of mind
Repeat Trust
Customer Retention Customer
Cycle
-Gives customers the ability to stay updated
on company news, product offerings
Buy Try
Customer Service
-Allows for quick & easy communication

9. Every new piece of content we add supports,
strengthens and showcases our online visibility,
making our web presence stronger as we grow bigger.
BUILDS ONLINE IDENTITY

10. How do brands choose social media sites?
 The “next best thing” business syndrome
 Before jumping on board with the shiny new
toy we need to ask these questions:
 Areour customers here?
 Does our content work well with this network?
 How will we use this network?
 How will we present our brand?
A MUST monitor & measure!

11. Brands Work Best With…
Large networks work “Niche” sites, most popular
well for many, if not all… with…
 Facebook  Pinterest :
 Lifestyle brands, Tourism,
 Twitter Retailers, Food brands,
Magazines
 LinkedIn
 Foursquare:
 Universities, Museums,
Libraries, Cities,
Restaurants & Local
Shops

12. Q2: WHY DO YOU USE
SOCIAL MEDIA?
#LaunchLLC

13. Why Consumers Use Social Media
Interaction
 A way to share &
communicate
 Reading celebrity &
politician updates
 To connect w/
friends, family &
brands

14. Why Professionals Should Use Social Media
Make your MARK! Social media = networking online
 Build personal brand  Networking online is
 Show expertise in no different than in
your field person networking.
 Build relationships
w/clients & other It’s about building
business connections & relationships
professionals

15. : A BrandingTool
 Connect w/people or ask for intro to
those in your field
 Join/create groups & be active with
posting articles & info
 Answer & Ask Q’s
 Can gain expert status through Q&A
REQUEST IRL’s Interactions

16. How Do Brands Engage Users?
Insider News
Photos
Videos
Allow users to drive the conversation

17. WHAT POSTS GET THE MOST ENGAGEMENT?
BEST POSTS Lower engagement
 Photos  Posting links with no
 Babies & Animals description
 Relevant Q’s  To much sales
 Pertainingto pitching, remember
events, polls, prefer this is about building
ences relationships.
 Breaking News
“juicy gossip”

18. Use LOCAL resources!
 Facebook  Pinterest
 Allow related businesses to  Open up one board that is
post, added benefit- they related to the area- allow
create content for the other businesses or public
brand to post photos from around
town
 Ask to guest post on
another business page  Use local people from the
community to help build
 Twitter content,
 Use local hashtags  Ask them for input
#Michiana, #DTSB  Allow them to write for the
company, benefit- they will
tell all their friends to visit
the page to see their
posts/photos

19. MAINTAIN engagement!
 Use other mediums to drive traffic,
important to promote social media
presences, don’t forget traditional
media
Text Launch to
21777
receive mobile
 Go Mocial! Cross promote social
information! media using similar marketing
channels

20. Q3: WHAT MISTAKES DO BRANDS
MAKE WITH SOCIAL MEDIA ?
#LaunchLLC

21. Common Social Media Mistakes
 Ignoring social media all together
 Not following back
 Tomuch me,me,me
 Not humanizing posts
 Creating to many profiles
 No crisis action plan

22. Crisis Action Plan
Inform those involved what is
expected & how to handle situations
Include answers to these important questions:
•Who is responsible for reacting ?
•What action is to be taken?
•How do we respond? Publicly or reach out to the individual privately ?
•What time frame do we allow before taking action?
•If action needed from higher level employee, who makes the decision?
•Who is responsible after hours?

23. Focus here, user
points out company
is ignoring posts.

24. Company
responds quickly
after user posts
about the incident
and asks to get in
contact with her
directly.

25. Connect with Kelly
http://www.linkedin.com/in/kellyjknutson
http://www.facebook.com/LaunchLLC
http://twitter.com/kellyjknutson
www.launch-llc.com