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DELUXE TAXI ADS   RATE CARD
                  2010-11




                    Mark Sherwood (702) 481-3162
                      Mark@DeluxeTaxiAds.com
GEOGRAPHY/DEMOGRAPHICS
 Deluxe Taxicab Service is based in Henderson,          Each Deluxe Taxi travels approximately 2,500
 NV and is the taxi cab company of choice for           miles per week! Deluxe Taxis serve some of the
 thousands of Las Vegas area residents and              most affluent areas in the Las Vegas Market,
 businesses. All Deluxe Taxi pickups originate          including Anthem, Green Valley, Seven Hills
 south of Sunset Road, rather than on the Strip         and Southern Highlands. Deluxe Taxi Ads is
 or at the Airport like the rest of the cabs in Las     the number one way to reach LOCALS in the
 Vegas. This means Deluxe Taxi Ads target LOCALS        Southeast and Southwest regions of the Vegas
 and not tourists.                                      market.



The fact is Deluxe has a higher percentage of pickups   District) and Table 34 (215 & Warm Springs) are all
at local casinos south of Sunset Road than ANY cab      very popular destinations for Deluxe Taxis. And if
company in Las Vegas. More often than not if you see    patrons need to call for a cab from a bar or tavern in
a cab pickup at the casinos on or near the south end    Henderson or Southwest Las Vegas, there is a very
of Las Vegas Boulevard, (e.g. South Point, Silverton    good chance they will call Deluxe Taxi.
or M Resort) you will see a Deluxe Taxi – and local
consumers will see your advertising!                 What’s more, Deluxe Taxi is the dominant cab
                                                     company at some of the most popular local retail
Deluxe Taxi is the established cab company at
                                                     locations in Las Vegas and Henderson. The District,
Casinos, Hotels, Bars and Restaurants on major
                                                     Galleria Mall, and Town Square are all served more
Henderson arteries like St. Rose Parkway, Green
                                                     by Deluxe Taxi than any other cab company.
Valley Parkway and of course Sunset Road. Green
Valley Ranch Resort, Sunset Station, Fiesta Station,
                                                     In short when you advertise with Deluxe Taxi Ads,
and non-gaming hotels in the Southea Las Vegas
                                                     you reach some of the most affluent Las Vegas
Valley including, Hampton Inn and Marriott are
                                                     area consumers right where they live, and with a
most commonly serviced by Deluxe Taxis.
                                                     frequency and CPM that is hard to match with any
Restaurants such as Claim Jumper (Both the Green other traditional advertising medium.
Valley & Town Square locations), P.F. Chang (at the

To reserve your space call Mark Sherwood (702) 481-3162 / Mark@DeluxeTaxiAds.com
EXTERIOR ADVERTISING: CAB TOPS
                                                                   Number of cabs               Rate per cab per month
                                                                   1 cab                        $600
                                                                   2 to 6 cabs                  $550
                                                                   6 to 10 cabs                 $500
                                                                   10 to 19 cabs                $450
                                                                   20+ cabs                     $400
                                                                  Rates are based on a one year agreement. Payment
                                                                  is made quarterly 15 days prior to beginning of the
                                                                  month. One time production charge of $150 per cab
                                                                  covers all three sides of each taxi top. Add 25% to rates
                                                                  for “event” or “seasonal” advertising campaigns lasting
                                                                  less than three months.
Ad sizes
Passenger Side                             Driver Side                                Back of cab
14” x 48”                                  14” x 48”                                  14” x 30”
Advertising is backlit at night giving advertisers 24/7 exposure. Both sides of the triangle are exactly proportional to
a full sized billboard.


INTERIOR ADVERTISING
                                                       10” X 8” POSTER (EXCLUSIVE)
                                                         Number of cabs                 Rate per cab per month
                                                         All 43 cabs                    $995
                                                       Rates are based on a one year agreement. Payment is made
                                                       quarterly. One time production charge of $150 covers entire fleet


                                                       CARD RACK
                                                       4” X 9” BROCHURE/POSTCARD
                                                         Number of cabs                 Rate per cab per month
                                                         All 43 cabs                    $695

                                                       Rates are based on a one year agreement. Payment is made
                                                       quarterly. Production charge of $500 for every 10,000 postcards or
                                                       client may supply own creative at no additional cost.




To reserve your space call Mark Sherwood (702) 481-3162 / Mark@DeluxeTaxiAds.com
All cab fares begin south of Sunset. Each cab travels 2,500 miles per week!


                                                                              1. M Resort
                                                                              2. Southpoint Casino
                                                       8
                                                                              3. Silverton Casino Lodge
                                                                              4. Town Square
                                                                              5. The District
                                                                              6. Galleria Mall
                                                                              7. Sunset Station
                                                                              8. Fiesta Station
                                                                              9. Green Valley Ranch
                             L a s Ve g a s B lv d .




                                                                          6 7


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                                                                           5 9
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                                                             Ro
                                                       St.




            To reserve your space call Mark Sherwood (702) 481-3162 / Mark@DeluxeTaxiAds.com
To reserve your space call Mark Sherwood (702) 481-3162 / Mark@DeluxeTaxiAds.com

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Media Kit - Deluxe Taxi

  • 1. DELUXE TAXI ADS RATE CARD 2010-11 Mark Sherwood (702) 481-3162 Mark@DeluxeTaxiAds.com
  • 2. GEOGRAPHY/DEMOGRAPHICS Deluxe Taxicab Service is based in Henderson, Each Deluxe Taxi travels approximately 2,500 NV and is the taxi cab company of choice for miles per week! Deluxe Taxis serve some of the thousands of Las Vegas area residents and most affluent areas in the Las Vegas Market, businesses. All Deluxe Taxi pickups originate including Anthem, Green Valley, Seven Hills south of Sunset Road, rather than on the Strip and Southern Highlands. Deluxe Taxi Ads is or at the Airport like the rest of the cabs in Las the number one way to reach LOCALS in the Vegas. This means Deluxe Taxi Ads target LOCALS Southeast and Southwest regions of the Vegas and not tourists. market. The fact is Deluxe has a higher percentage of pickups District) and Table 34 (215 & Warm Springs) are all at local casinos south of Sunset Road than ANY cab very popular destinations for Deluxe Taxis. And if company in Las Vegas. More often than not if you see patrons need to call for a cab from a bar or tavern in a cab pickup at the casinos on or near the south end Henderson or Southwest Las Vegas, there is a very of Las Vegas Boulevard, (e.g. South Point, Silverton good chance they will call Deluxe Taxi. or M Resort) you will see a Deluxe Taxi – and local consumers will see your advertising! What’s more, Deluxe Taxi is the dominant cab company at some of the most popular local retail Deluxe Taxi is the established cab company at locations in Las Vegas and Henderson. The District, Casinos, Hotels, Bars and Restaurants on major Galleria Mall, and Town Square are all served more Henderson arteries like St. Rose Parkway, Green by Deluxe Taxi than any other cab company. Valley Parkway and of course Sunset Road. Green Valley Ranch Resort, Sunset Station, Fiesta Station, In short when you advertise with Deluxe Taxi Ads, and non-gaming hotels in the Southea Las Vegas you reach some of the most affluent Las Vegas Valley including, Hampton Inn and Marriott are area consumers right where they live, and with a most commonly serviced by Deluxe Taxis. frequency and CPM that is hard to match with any Restaurants such as Claim Jumper (Both the Green other traditional advertising medium. Valley & Town Square locations), P.F. Chang (at the To reserve your space call Mark Sherwood (702) 481-3162 / Mark@DeluxeTaxiAds.com
  • 3. EXTERIOR ADVERTISING: CAB TOPS Number of cabs Rate per cab per month 1 cab $600 2 to 6 cabs $550 6 to 10 cabs $500 10 to 19 cabs $450 20+ cabs $400 Rates are based on a one year agreement. Payment is made quarterly 15 days prior to beginning of the month. One time production charge of $150 per cab covers all three sides of each taxi top. Add 25% to rates for “event” or “seasonal” advertising campaigns lasting less than three months. Ad sizes Passenger Side Driver Side Back of cab 14” x 48” 14” x 48” 14” x 30” Advertising is backlit at night giving advertisers 24/7 exposure. Both sides of the triangle are exactly proportional to a full sized billboard. INTERIOR ADVERTISING 10” X 8” POSTER (EXCLUSIVE) Number of cabs Rate per cab per month All 43 cabs $995 Rates are based on a one year agreement. Payment is made quarterly. One time production charge of $150 covers entire fleet CARD RACK 4” X 9” BROCHURE/POSTCARD Number of cabs Rate per cab per month All 43 cabs $695 Rates are based on a one year agreement. Payment is made quarterly. Production charge of $500 for every 10,000 postcards or client may supply own creative at no additional cost. To reserve your space call Mark Sherwood (702) 481-3162 / Mark@DeluxeTaxiAds.com
  • 4. All cab fares begin south of Sunset. Each cab travels 2,500 miles per week! 1. M Resort 2. Southpoint Casino 8 3. Silverton Casino Lodge 4. Town Square 5. The District 6. Galleria Mall 7. Sunset Station 8. Fiesta Station 9. Green Valley Ranch L a s Ve g a s B lv d . 6 7 4 3 2 5 9 ond eD iam Blu 1 y kw s eP Ro St. To reserve your space call Mark Sherwood (702) 481-3162 / Mark@DeluxeTaxiAds.com To reserve your space call Mark Sherwood (702) 481-3162 / Mark@DeluxeTaxiAds.com