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smAlbany 2013 facebook presentation mannix marketing
1.
Amberly Rundell SEO & Social Media Specialist Mannix Marketing
2.
1 Billion People
3.
Amberly Rundell SEO & Social Media Specialist Mannix Marketing “We help you get found on the web!”
4.
Website Design Social Media Marketing Search Engine Optimization (SEO) Mobile Marketing Regional Guides
5.
6.
• RRun a Contestun
aRun Contest Contest http://www.youtube.com/watch?v=ZQzsQkMFgHE
7.
Welcome to the Social Media Revolution
8.
9.
10.
77% of B2C’s acquired customers from Facebook: (State of Inbound Marketing) 2012)
11.
84% of B2B marketers use social media in some form
12.
What is Facebook?
13.
What is Facebook?
14.
15.
Why should I do Facebook Marketing?
16.
1 Billion People
17.
Build Website Traffic
18.
Market Research Photo Credit: www.researchrockstar.com
19.
Build Credibility
20.
Build Trust www.hubspot.com
21.
Build Relationships With Your Customers Photo Credit: www.famousbloggers.net
22.
More Sales
23.
Does it really work?
24.
The Proof is in the Numbers Website visits from Facebook
25.
26.
Case Studies https://www.facebook.com/business/success
27.
Facebook is not just for the big dogs…
28.
29.
Go Viral
30.
“The Internet is the most powerful marketing tool in history.”
31.
Top 10 Tips to rock your Facebook Marketing
32.
#1 ‐ Create an Awesome Facebook Page www.facebook.com/pages/create.php
33.
Do the Check
34.
35.
36.
Add a visually appealing cover photo
37.
38.
Got it? Flaunt it!
39.
Put your website address in your “About” section
40.
Create an “Easy To Remember” Address
41.
#2 ‐ Connect with Others
42.
#3 ‐ Post Interesting Content
43.
Nobody clicks on boring
44.
How do YOU stand out?
45.
What is UNIQUE to your business?
46.
47.
Get them salivating before they even walk in the door.
48.
Give them the experience
49.
Pull back the curtains!
50.
51.
Be the First To Provide News
52.
Provoke an Emotion
53.
Show Off Your Products
54.
Show Off Your Products
55.
Pictures Say A Thousand Words www.saratogapaintandsip.com
56.
Be Genuinely Interested in Your Audience
57.
Testimonials (Make sure to get permission first!)
58.
Video
59.
Be Shocking
60.
Be Current
61.
Post Pictures of the Community (And encourage people to tag themselves on your page!)
62.
#4 ‐ Listen
63.
Talk Back! Remember to Comment, Like, Share, etc. (**Most businesses forget to do this!)
64.
65.
#5 ‐ Engage Your Audience
66.
“Activate your fans, don’t just collect them like baseball cards.” ‐Jay Baer, Convince & Convert
67.
Caption Contests
68.
Tell your fans what to do! “Comment below…” “Click like if..” “Share this..” “True or False” “Caption this..”
69.
Polls Use Facebook as a marketing research tool!
70.
What is your favorite dish on our menu? a) Shrimp Ravioli Florentine b) Balsamic Blue Filet Mignon c) “Filet” Cheese Steak
71.
Ask an Open End Question •What service/product/item would you like to see added? •How has our (service/product) helped you? •What can we do to be better? •Who’s going to participate in (xyz) this weekend?
72.
Community Events
73.
# 6 ‐ Give them Eye Candy!!!
74.
Make Collages www.ribbet.com
75.
Edit Photos Like a Pro! www.picmonkey.com
76.
www.picmonkey.com
77.
www.picmonkey.com
78.
Collages App Search for “Collages” in your App Store on your smart phone. It’s free!
79.
#7 ‐ Give Them Something www.mashable.com
80.
Exclusive Promotions
81.
It’s Fan Friday! Come in and say “I’m a Facebook fan” at the register and receive 10% of your purchase!
82.
#8 ‐ Educate
83.
Be the Authority
84.
Share Tips
85.
Share Tips
86.
Top 10 Tips List • Top 10 “Must See” Places in Saratoga • Top 10 Things To Do in the Adirondacks •
Top 10 Tips For Healthy Eating • Top 10 Must Wear Trends this Summer
87.
# 9 – Make It Fun With Apps
88.
Add Events, Menu, etc.
89.
90.
Get Leads
91.
www.woobox.com
92.
#10 ‐ Promote!
93.
How To Get More Fans
94.
Add Icons to your Email Signature (If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
95.
Email Newsletters
96.
Social Proof
97.
Add the Facebook Social Plugin to your Website
98.
Add Icons to Your Website
99.
Receipts
100.
Promotional Materials
101.
Word of Mouth “Don’t forget to find us on Facebook!”
102.
Media
103.
Run a Contest
104.
Contests
105.
106.
Contests www.woobox.com
107.
Giveaways www.rafflecopter.com
108.
Facebook Ads www.facebook.com/advertising
109.
110.
111.
112.
www.facebook.com/advertising
113.
FAQ’s
114.
“How often should I post on Facebook?”
115.
About 4‐5 times a week
116.
“I run a business. How do I have time to do this too?”
117.
Save time with the Facebook Scheduler!
118.
119.
120.
121.
“How do I get more likes?”
122.
bit.ly/189avry 25 Tips To Get More Fans
123.
https://www.facebook.com/help
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Homework • Take out your notes again • Try out 2 or 3 things you learned today!
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You can do this!
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Let’s Connect! @AmberlyOnline arundell@mannixmarketing.com (518) 743‐9424 www.facebook.com/mannixmarketing www.AmberlyRundell.com www.mannixmarketing.com
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bit.ly/174EUmp
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Now that you know the secrets, it’s time for you to go out and ROCK your Facebook!Marketing!
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