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Sm For Personalbranding 10 15 09

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Lara Kretler
Lara Kretler

Presentation for EFA Ohio, October 2009, about marketing your freelance editorial business – and yourself – via the social Web

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SOCIAL MEDIA FOR PERSONAL BRANDING EFA Ohio 10/15/09 Marketing your freelance editorial business – and yourself – via the social Web
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Today’s discussion
[object Object],[object Object],The brand called You
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Finding your niche
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Personal brand 2.0
[object Object],[object Object],Google is your home page
But you WILL be Googled!
[object Object],~Sherry Beck Paprocki, author The Complete Idiot’s Guide to Branding Yourself
[object Object],Seth Godin, master marketer:
What’s worse than negative search results on Google? ,[object Object],[object Object]
The good news? ,[object Object],[object Object],[object Object],[object Object]
Sample Google profile
More good news! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Painful case study
Ouch. ,[object Object],[object Object]
[object Object],More painful case studies
[object Object],Your prescription?
Social media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social networking 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contribute to the community
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],One identity to rule them all
[object Object],[object Object],Is there a down side to all this?
GETTING STARTED
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Useful tools
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New book: Me 2.0
Online reputation management ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key takeaways
QUESTIONS?
CONNECT Lara Kretler @LaraK on Twitter [email_address] 614-383-1618 or 937-271-9151 www.fahlgrenmortine.com www.larakretler.com

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Editor's Notes

  1. By recruiters… By employers… By attorneys for jury duty, etc… By personal acquaintances, friends and more
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  3. Don’t start a blog just because everyone’s doing it. Start a blog because it’s the right thing to do for your brand or business.
  4. Online buzz directly drives web traffic & has massive search engine benefits
  5. Good places to start listening: Bookmarks Delicious StumbleUpon Crowdsourced Content Digg Yahoo Buzz Mixx Conversations Blogpulse Ask.com Blog Search BuzzLogic Google Blog Search YahooGroups GoogleGroups Blog Communities Blogged.com MyBlogLog BlogCatalog Micromedia Tweetscan TwitterLocal FriendFeed Social Networks MySpace Ning Facebook Friendfeed LinkedIn
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  7. More people search through Google than enter a URL, even when it’s an easy, known URL What pops up when you Google your name, Fahlgren Mortine or your clients’ brand or company names? Make sure your online representations are factual, accurate Do you have a Facebook page or LinkedIn group?
  8. Be on the cutting edge, not necessarily the bleeding edge Social media being used in recruiting, hiring/firing, jury duty voir dire, new business prospecting and more