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What’s	
  in	
  YOUR	
  Por1olio?                	
  
The	
  Right	
  Stuff	
  
Mobile	
  UX	
  Design	
  School	
  Meetup	
  
June	
  9,	
  2012	
  
Our	
  hosts	
  

                                             Mobile	
  UX	
  Design	
  School	
  
                                             www.meetup.com	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
        www.lanehalley.com	
                2	
  
About	
  us*	
  




               Lane	
  Halley	
                             Chris	
  Chandler	
  
               @thinknow	
                                  @chrischandler	
  

                 *Shannon	
  O’Brien,	
  @Shannon_Obrien	
  
License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
                   3	
  
OpportuniXes	
  abound	
  
                      	
  New	
  devices	
  	
  
                      	
  Web-­‐connected	
  world	
  
                      	
  Every	
  business	
  an	
  e-­‐business	
  
                      	
  Social	
  media	
  revoluXon	
  

                      	
  Sounds	
  good,	
  how	
  do	
  I	
  get	
  started?	
  

License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
       www.lanehalley.com	
                  4	
  
Interviewing	
  is	
  a	
  two-­‐way	
  street	
  

            	
  How	
  do	
  your	
  skills	
  match	
  their	
  needs?	
  
            	
  What	
  kind	
  of	
  work	
  do	
  you	
  want	
  to	
  do?	
  

            	
  A	
  good	
  por4olio	
  supports	
  this	
  conversa9on.	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
                  5	
  
What’s	
  your	
  skill	
  set?	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
     6	
  
What	
  is	
  User	
  Experience	
  (UX?)	
  




Dan	
  Saffer	
  “	
  The	
  disciplines-­‐of-­‐user-­‐experience”	
     7	
  
Where’s	
  your	
  focus?	
  

                                                               PRODUCT	
  
                                                                DESIGN	
  




                                             MARKUP	
  /	
                          VISUAL	
  
                                              CODE	
                                DESIGN	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
                   www.lanehalley.com	
                  8	
  
The	
  elusive	
  unicorn	
  

                                                               PRODUCT	
  
                                                                DESIGN	
  



                                                           UNICORN	
  
                                             MARKUP	
  /	
                          VISUAL	
  
                                              CODE	
                                DESIGN	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
                   www.lanehalley.com	
                  9	
  
Different	
  work	
  styles	
  
                                                               One	
  
                                                              domain	
  




                                             In-­‐house	
                   Startup	
  
                  Roles	
  &	
  
                                                                                          Generalist	
  
                 specialXes	
  



                                             Agency	
                       Freelance	
  
                                                               Many	
  
                                                              domains	
  
License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
                  www.lanehalley.com	
                             10	
  
Designing	
  for	
  mobile	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
     11	
  
Hot	
  topics	
  
               HTML5,	
  CSS3	
  
               Web	
  Frameworks	
  (Ruby	
  on	
  Rails)	
  
               Responsive	
  design	
  
               NaXve	
  applicaXon	
  vs.	
  mobile	
  web	
  
               Cross	
  pla1orm	
  work	
  
                	
  Web,	
  Android,	
  iPhone	
  



License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
     12	
  
Hiring	
  managers	
  say…	
  

             	
  “We	
  don’t	
  hire	
  specifically	
  for	
  mobile	
  or	
  
                 desktop.	
  We	
  have	
  some	
  clients	
  where	
  
                 we	
  design	
  for	
  all	
  pla4orms-­‐-­‐	
  mobile,	
  
                 Web,	
  Facebook.	
  Being	
  able	
  to	
  design	
  
                 cross	
  pla4orm	
  is	
  very	
  important.”	
  	
  	
  


License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
             13	
  
Hiring	
  managers	
  say…	
  


      	
   	
  “We	
  don’t	
  have	
  mobile	
  specialists,	
  we	
  
               have	
  mobile	
  projects.”	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
         14	
  
Hiring	
  consideraXons	
  
               An	
  experienced	
  mobile	
  designer:	
  	
  
               •  ArXculates	
  pla1orm	
  choices	
  
               •  Knows	
  common	
  convenXons	
  
               •  Thinks	
  through	
  and	
  communicates	
  
                  interacXons	
  and	
  transiXons	
  
               •  Knows	
  the	
  device	
  resoluXon	
  
                  landscape	
  
License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
     15	
  
Senior	
  and	
  junior	
  roles	
  
               Senior	
                                      Junior	
  
                	
  Generate	
  ideas	
                        	
  Know	
  the	
  tools	
  
                	
  Make	
  pla1orm	
                          	
  Domain	
  knowledge	
  
                    choices	
                                  	
  Show	
  that	
  you	
  can	
  
                	
  Lead	
  projects	
                             do	
  the	
  work	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
                              16	
  
Don’t	
  put	
  yourself	
  in	
  a	
  box	
  
               Mobile	
  is	
  “hot”	
  
               Best	
  soluXons	
  are	
  not	
  pla1orm	
  driven	
  
               Design	
  for	
  mulX-­‐pla1orm	
  experiences	
  
               AnXcipate	
  conXnued	
  tech.	
  changes	
  

               The	
  best	
  career	
  strategy?	
  Stay	
  balanced.	
  

License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
        17	
  
The	
  interview	
  process	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
     18	
  
How	
  to	
  find	
  a	
  job	
  (YMMV)	
  

                                             Hiring	
  manager	
  
                                             Personal	
  referral	
  
                                             Recruiter	
  

                                             Job	
  posXng	
  	
  


License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
           www.lanehalley.com	
     19	
  
The	
  interview	
  process	
  

               Small	
  company	
                                           Large	
  company	
  
               Direct	
  hire	
                                             HR	
  department	
  

                                             Either	
  may	
  use	
  a	
  recruiter	
  



License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
                    www.lanehalley.com	
                   20	
  
The	
  mulX-­‐step	
  interview	
  

               ApplicaXon	
  
                      	
  Cover	
  leper,	
  resume,	
  links	
  to	
  work	
  
               Phone	
  screen(s)	
  
                      	
  ConversaXon	
  about	
  work,	
  process	
  
               In-­‐person	
  interview(s)	
  
                      	
  AddiXonal	
  work	
  samples,	
  design	
  acXviXes	
  

License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
          www.lanehalley.com	
              21	
  
Hiring	
  managers	
  say…	
  

             	
  [I	
  want	
  to	
  talk	
  to	
  a]	
  “designer	
  who	
  can	
  
                 express	
  and	
  ar9culate	
  their	
  process,	
  the	
  
                 problems	
  they	
  are	
  trying	
  to	
  solve	
  and	
  
                 the	
  steps	
  they	
  took	
  along	
  the	
  way.	
  It’s	
  
                 important,	
  and	
  rarely	
  seen.”	
  


License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
                 22	
  
Hiring	
  managers	
  say…	
  

             	
  “When	
  they	
  can	
  provide	
  sketches	
  early	
  
                on,	
  all	
  the	
  way	
  through	
  to	
  a	
  finished	
  
                product	
  it	
  gets	
  me	
  excited.”	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
               23	
  
Your	
  Web	
  presence	
  mapers	
  




             	
  Hiring	
  managers	
  want	
  to	
  know:	
  
             	
   	
  Professionally	
  acXve?	
  
             	
   	
  InteresXng	
  side	
  projects?	
  

License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
     24	
  
Building	
  your	
  por1olio	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
     25	
  
Por1olio	
  formats	
  
                                             Web	
  site	
  
                                             Web	
  links	
  
                                             .pdf	
  
                                             Other	
  formats	
  



License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
            www.lanehalley.com	
     26	
  
Hiring	
  managers	
  say…	
  

            	
  “We	
  expect	
  someone	
  to	
  have	
  a	
  
                por4olio	
  site.	
  They	
  can	
  send	
  a	
  .pdf,	
  
                but	
  you’re	
  working	
  for	
  screen-­‐based	
  
                users,	
  it’s	
  essen9al	
  to	
  have	
  a	
  
                screen-­‐based	
  por4olio.”	
  


License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
            27	
  
Hiring	
  managers	
  say…	
  

             	
  “A	
  por4olio	
  is	
  a	
  showcase.	
  It	
  should	
  
                 catch	
  the	
  eye	
  and	
  tell	
  the	
  story	
  that	
  you	
  
                 can	
  do	
  the	
  work.”	
  	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
                   28	
  
What	
  goes	
  in	
  your	
  por1olio?	
  
               Who	
  you	
  are	
  
               3-­‐7	
  pieces	
  of	
  client	
  work	
  
               Frame	
  the	
  deliverables	
  
               Show	
  your	
  process	
  
               Demonstrate	
  adaptability	
  



License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
     29	
  
Tricky	
  situaXons	
  

               Team	
  Projects	
                             ConfidenXality	
  
               	
  	
  Explain	
  role	
                      Anonymize	
  
               	
  	
  Credit	
  others	
                     In-­‐person	
  only	
  

                    A	
  personal	
  project	
  or	
  two	
  can	
  help	
  
                            round	
  out	
  your	
  por4olio	
  

License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
      www.lanehalley.com	
                      30	
  
Por1olio	
  bloopers	
  
               Too	
  large,	
  work	
  too	
  similar	
  
               Fail	
  to	
  frame	
  the	
  work	
  
               Show	
  only	
  the	
  finished	
  product	
  
               Show	
  a	
  small	
  sliver	
  of	
  the	
  product	
  
               Show	
  work	
  that	
  is	
  not	
  yours	
  



License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
         31	
  
Hiring	
  managers	
  say…	
  

             	
  “I’m	
  incredibly	
  busy,	
  I	
  want	
  to	
  get	
  a	
  
                 good	
  first	
  impression,	
  not	
  slog	
  through	
  
                 a	
  lot	
  of	
  stuff.”	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
                 32	
  
Hiring	
  managers	
  say…	
  

             	
  “We	
  see	
  a	
  lot	
  of	
  por4olios,	
  I	
  want	
  
                someone	
  to	
  tell	
  the	
  story	
  quickly	
  about	
  
                key	
  projects	
  they	
  are	
  proud	
  of.”	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
               33	
  
Case	
  studies	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
     34	
  
Where’s	
  your	
  starXng	
  point?	
  

               Already	
  working	
  in	
  field	
  
               Just	
  starXng	
  out	
  
               Changing	
  careers	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
     35	
  
Let’s	
  review	
  some	
  examples	
  




License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
     36	
  
Audience	
  show	
  and	
  tell	
  
      What’s	
  in	
  YOUR	
  por1olio?	
  



License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
     37	
  
Thank	
  You!	
  




               Lane	
  Halley	
                             Chris	
  Chandler	
  
               @thinknow	
                                  @chrischandler	
  



License:	
  CC	
  BY-­‐NC-­‐SA	
  	
  	
     www.lanehalley.com	
                   38	
  

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The Right Stuff: What's in YOUR Portfolio?

  • 1. What’s  in  YOUR  Por1olio?   The  Right  Stuff   Mobile  UX  Design  School  Meetup   June  9,  2012  
  • 2. Our  hosts   Mobile  UX  Design  School   www.meetup.com   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   2  
  • 3. About  us*   Lane  Halley   Chris  Chandler   @thinknow   @chrischandler   *Shannon  O’Brien,  @Shannon_Obrien   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   3  
  • 4. OpportuniXes  abound    New  devices      Web-­‐connected  world    Every  business  an  e-­‐business    Social  media  revoluXon    Sounds  good,  how  do  I  get  started?   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   4  
  • 5. Interviewing  is  a  two-­‐way  street    How  do  your  skills  match  their  needs?    What  kind  of  work  do  you  want  to  do?    A  good  por4olio  supports  this  conversa9on.   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   5  
  • 6. What’s  your  skill  set?   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   6  
  • 7. What  is  User  Experience  (UX?)   Dan  Saffer  “  The  disciplines-­‐of-­‐user-­‐experience”   7  
  • 8. Where’s  your  focus?   PRODUCT   DESIGN   MARKUP  /   VISUAL   CODE   DESIGN   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   8  
  • 9. The  elusive  unicorn   PRODUCT   DESIGN   UNICORN   MARKUP  /   VISUAL   CODE   DESIGN   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   9  
  • 10. Different  work  styles   One   domain   In-­‐house   Startup   Roles  &   Generalist   specialXes   Agency   Freelance   Many   domains   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   10  
  • 11. Designing  for  mobile   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   11  
  • 12. Hot  topics   HTML5,  CSS3   Web  Frameworks  (Ruby  on  Rails)   Responsive  design   NaXve  applicaXon  vs.  mobile  web   Cross  pla1orm  work    Web,  Android,  iPhone   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   12  
  • 13. Hiring  managers  say…    “We  don’t  hire  specifically  for  mobile  or   desktop.  We  have  some  clients  where   we  design  for  all  pla4orms-­‐-­‐  mobile,   Web,  Facebook.  Being  able  to  design   cross  pla4orm  is  very  important.”       License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   13  
  • 14. Hiring  managers  say…      “We  don’t  have  mobile  specialists,  we   have  mobile  projects.”   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   14  
  • 15. Hiring  consideraXons   An  experienced  mobile  designer:     •  ArXculates  pla1orm  choices   •  Knows  common  convenXons   •  Thinks  through  and  communicates   interacXons  and  transiXons   •  Knows  the  device  resoluXon   landscape   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   15  
  • 16. Senior  and  junior  roles   Senior   Junior    Generate  ideas    Know  the  tools    Make  pla1orm    Domain  knowledge   choices    Show  that  you  can    Lead  projects   do  the  work   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   16  
  • 17. Don’t  put  yourself  in  a  box   Mobile  is  “hot”   Best  soluXons  are  not  pla1orm  driven   Design  for  mulX-­‐pla1orm  experiences   AnXcipate  conXnued  tech.  changes   The  best  career  strategy?  Stay  balanced.   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   17  
  • 18. The  interview  process   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   18  
  • 19. How  to  find  a  job  (YMMV)   Hiring  manager   Personal  referral   Recruiter   Job  posXng     License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   19  
  • 20. The  interview  process   Small  company   Large  company   Direct  hire   HR  department   Either  may  use  a  recruiter   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   20  
  • 21. The  mulX-­‐step  interview   ApplicaXon    Cover  leper,  resume,  links  to  work   Phone  screen(s)    ConversaXon  about  work,  process   In-­‐person  interview(s)    AddiXonal  work  samples,  design  acXviXes   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   21  
  • 22. Hiring  managers  say…    [I  want  to  talk  to  a]  “designer  who  can   express  and  ar9culate  their  process,  the   problems  they  are  trying  to  solve  and   the  steps  they  took  along  the  way.  It’s   important,  and  rarely  seen.”   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   22  
  • 23. Hiring  managers  say…    “When  they  can  provide  sketches  early   on,  all  the  way  through  to  a  finished   product  it  gets  me  excited.”   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   23  
  • 24. Your  Web  presence  mapers    Hiring  managers  want  to  know:      Professionally  acXve?      InteresXng  side  projects?   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   24  
  • 25. Building  your  por1olio   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   25  
  • 26. Por1olio  formats   Web  site   Web  links   .pdf   Other  formats   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   26  
  • 27. Hiring  managers  say…    “We  expect  someone  to  have  a   por4olio  site.  They  can  send  a  .pdf,   but  you’re  working  for  screen-­‐based   users,  it’s  essen9al  to  have  a   screen-­‐based  por4olio.”   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   27  
  • 28. Hiring  managers  say…    “A  por4olio  is  a  showcase.  It  should   catch  the  eye  and  tell  the  story  that  you   can  do  the  work.”     License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   28  
  • 29. What  goes  in  your  por1olio?   Who  you  are   3-­‐7  pieces  of  client  work   Frame  the  deliverables   Show  your  process   Demonstrate  adaptability   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   29  
  • 30. Tricky  situaXons   Team  Projects   ConfidenXality      Explain  role   Anonymize      Credit  others   In-­‐person  only   A  personal  project  or  two  can  help   round  out  your  por4olio   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   30  
  • 31. Por1olio  bloopers   Too  large,  work  too  similar   Fail  to  frame  the  work   Show  only  the  finished  product   Show  a  small  sliver  of  the  product   Show  work  that  is  not  yours   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   31  
  • 32. Hiring  managers  say…    “I’m  incredibly  busy,  I  want  to  get  a   good  first  impression,  not  slog  through   a  lot  of  stuff.”   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   32  
  • 33. Hiring  managers  say…    “We  see  a  lot  of  por4olios,  I  want   someone  to  tell  the  story  quickly  about   key  projects  they  are  proud  of.”   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   33  
  • 34. Case  studies   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   34  
  • 35. Where’s  your  starXng  point?   Already  working  in  field   Just  starXng  out   Changing  careers   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   35  
  • 36. Let’s  review  some  examples   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   36  
  • 37. Audience  show  and  tell   What’s  in  YOUR  por1olio?   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   37  
  • 38. Thank  You!   Lane  Halley   Chris  Chandler   @thinknow   @chrischandler   License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   38