1. By Laila Baderoon
The WINTER EditThere’s no better time to hone in on your layering and accessorizing skills that at the beginning
of Autumn. Our favourite third pieces we’ve eschewed during the sweltering months suddenly
have a purpose in the wardrobe again.I will focus on the fall pieces every girl needs, as the
need to swap the last of the breezy maxis, casual cutoffs and strappy sandals for more
weather-appropriate fare will be upon us.Snug tweed blazers. cozy fair-isle knits and luxe over
the knee suede bootsare all essential parts of our strategy for combatting the impending chill.
Thanks to to the recent fashion week shows, weknow exactly how our key pieces should be
dressed! Here are the biggest trends seen at NYFW, PFW & LFW. enjoy!
floral
dresses
high waisted jeans
denim on denim
knots
pleated skirts
shoulder exposure
maxi
dresses
fashion.style.inspiration
H A S H T A G

2. TWIRL #INSPIRATION
As I’ve been trolling the fashion week street style pages, and ogling over all the
beautiful trend pieces being worn by the who’s who and IT girls of the fashion scene
- the one that stood out the most was the pleated skirt., in all lengths and colour.
Street Style
Editorials
DRIVERS
This item is transitional in a sense that it can be made in any fabric. From pleather, to sued to flow chiffons
- it’s an item for all seasons really, it just happens to be owning Autumn!
ACTIONS
If this item did not work for us in the past, we should research whether the fabrication , length or colour is
the guilty party. The new length appears to fall mid calf, and colours are all things spicy , but also come in a
variety of neutrals. This is definitely an item that we should offer our customer - even if just for presence.
fashion.style.inspiration
H A S H T A G

3. LACY LINGERIE #TREATYOURSELF
Though we’re prone to focusing on wardrobe wares that’ll get you noticed, we can’t
neglect another crucial part of our customers outfit: what lies beneath - which is
sometimes exposed due to trend. What better way to treat oneself than with
pretty little things? Whether we are eager to show off our peekaboo bra or keep
it all under wraps, just knowing you’re wearing some stunning lingerie has a peculiar
way of adding a bit more pep in your step. Here are some stunning new silhouettes
I’m coveting right now.
J
Here’s a fun little editorial I found on Pinterest
A/W 16 colours!
Loving lace!
fashion.style.inspiration
H A S H T A G

4. Bra silhouette callouts seen at COTTON ON
fashion.style.inspiration
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5. SHOE EDIT #DENIMFRIENDS
Which shoes look best with which jean type? Even though jeans are incredibly
versatile (all day everyday), you have to be careful with how you style your
favourite new season pair - especially when it comes to footwear. While you could
technicallly make any shoe style work with denim in your wardrobe, there are certain
pairs that work best and enhance specific denim sihouettes. Below, is an
ultimate guide on which A/W shoes look best with the seasons best denim trends.
fashion.style.inspiration
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6. SHOE EDIT #DENIMFRIENDS
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7. WHOWOREWHAT&HOW #CELEBRITYCRUSH
As of late, Gigi hadid has been gracing runways for NYFW as well as LFW,
and up until recently has made headlines with news of her open letter to all
her body shamers via instagram after her recent reign on the runway.
Well, we love you Gigi ! And your style is one to be envied!
Trend Alert!
Gigi is the queen of
sneakers, denim & layering!
The ultimate style for our
Network shoppers on
how to transition their
look into winter by
layering on thir key
edit pieces
fashion.style.inspiration
H A S H T A G
biker jeans
& longer length
coat with
man shoes
white sneakers
with slit knee
denim,& statement
cape!
statement tee
with biker
jacket &
skinny jeans

8. WHAT YOU NEED TO KNOW
THEMES HANDBAGS
WORKSHOPCYBERNATIONBESPOKEEXHIBITCULTURECRAFT
WINTER ‘16 #ACCESSORISEYOURSELF
Winter ‘16 cold weather is driven by silhouette, surface interest & texture plus print,
pattern and embellishment. Seasonless fabrics continue to be pivotal in driving
a successful business. Strategic delivery on specific silhouettes is also key!
Consumers must-have list includes everything from soft and cozy to tech savvy
and luxe looks.
fashion.style.inspiration
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BIG IDEAS
Denim lifestyle | Utility redefined | Boho/Haute hippie | Modern minimalist | Gym to street
COLOUR STRENGTHS
Blue and denim friendly | Naturals: browns are a stand-out | Pastels: mid-tones & whitened powdery shades |
inky darks
DETAILS
Fur | fringe | shine & embellishment | Piping
PRINTS
Floral | geometrics/colour blocking | Animal | Plaids
FABRICS
Cashmere: different weights & combinations | Acrylic brushed | Wool | Nylon:: Quilted
SILHOUETTES
Totes | Bowling bags | Saddle bag | Hobo | square shoulder|
backpack | Duffle
FABRICATIONS
Printed pvc/leather | pebble/textured PVC/Leather|
printed canvas | Brocade/tapestry | Suede | Tweed | Skins
DETAILS
Fringe | Oversized tassles | Hardware ornamentation:medallions
& locks | handle treatment:chain/pvc combination | mixed media
woven | quilting | Whipstitch | Small nailheads
COLOURS
Greens: Ioden to teal | Wine & berry | Gray | Shades of brown:
camel to cognac | Spice tones: mustard to cinnamon | denim
friendly shades of blue
PRINT & PATTERN
All over florals | Scattered florals | Stripes: chevron & diagonal
BAG CHARMS
Fur pom pom | Oversized single tassel | Oversized double
tassel | Charms

9. FABRIC FEATURE #HUNGUPONCOTTON
The evolution of the cotton jacket continues, & has become a seasonless piece
of every woman’s wardrobe. Cotton uptrends in outerwear in various ways, from
styling details to new silhouettes & shapes.. Cotton has also been expanding
into silhouettes of the military & utility jacket, including parkas, trenches & bombers
TRENDS
Novelty linings: floral, nautical & aztec prints
Seam details: piping & lace
Crochet & rivet trims
Variety of colourways: white, grey, shades of green/olive, pastels
Colour blocking
Fabric mixing
fashion.style.inspiration
H A S H T A G
DRIVERS
By styling within advertising, or mannequins correctly we are able to promote product even if the focus isn’t
necessarily on the particular item. This is a transitional piece due to fabrication - in fact an all year round item.
This could possibly serve as a core item that we update through cadence projections for the year through
silhouette revision, colour and trend .
ACTIONS
This is a something to be invested in from a trend & basics perspective (talking parkas and lightweight trenchcoats
here). Most local stores have these in stock throughout the year (urban/woolworths/mr price/truworths/cotton on)
& even if it is not in our customers mind as an item they want - we need to change that by embracing an
aspirational shoppers strategy. Customers may actually want an item but are unable to afford to shop at luxe
markets such as cotton on or woolworths-but once we introduce the item at a great cost and with impeccable
quality, we are opening new doors. And this applies to all items or categories.
FABRICS
Cotton twill
Washed cotton
Coated cotton
Cotton blends
Brushed cotton

10. Runway influences Fall ‘15
Street Style
FABRIC FEATURE #VELVET
Year after year, velvet is frequently discussed as a key A/W trend, & following the
appearance of the fabric in Givenchy, Maison Martin Margiela & Alexander Wang’s
A/W 15 collection, we are sure this season won’t be any different. More interestingly
there has been a recent surge in velvet in street style appearances- therefore
making the trend more notable as a transitional story. Dark hues are prominent
here, seen on trousers & outerwear, most notable bomber shapes
(NETWORK TO TEST1 & this is a vehicle for MASSUMI as well)
fashion.style.inspiration
H A S H T A G

11. Editorials
EDITD TOP MOVING PRODUCTS
FABRIC FEATURE #VELVET
fashion.style.inspiration
H A S H T A G
DRIVERS
This item is great for Winter into the more transitional season in a sense that it carried through with the 70’s theme
and also lends itself to the 90’s which is going to be a huge trend for Summer ‘16.
- it’s an item that is best worn as outerwear (bomber jackets),wide leg trousers (Massumi) or dresses (Massumi)
ACTIONS
If this item did not work for us in the past, we should research whether the fabrication , length or colour is
the reason. The fabric is highly trend driven, and does lean towards the luxury market. - even if just for presence.
KEY POINTS
• Dresses are the most stocked category.
• High newness is noted with 55% of products currently in stock arriving online in the last month.

12. SEASONAL REBOOT #FANCYFOOTWORK
Of course Winter is the season for the BOOT. However, the boot has evolved and
the customer is very certain of what the correct silhouette trends are and what
she wants in her winter wardrobe. as boots are seen as an investment, we need
to reassure our consumer that we know what is the trend, & we will deliver it.
The trick is what we invest in as the biggest callout for the season (all store) what is
the trend that is a little fashion forward but still commercially acceptabe
(mid store) and then the cheekier styles we MUST HAVE (top store) Here is a
consolidated collage of whos calling out what, and what it is we need to get our hands..
or feet on for winter. Bearing in mind that trend is led by themes for the season
& also that we need to keep the end in mind and buy with apparel trend theme as a
guideline for how to dress up our stories or categories wihin store.
fashion.style.inspiration
H A S H T A G

13. COLOUR
Spice browns & earthy day tones arrive as updates to classic neutrals. Black remains a staple
with white being used only as an accent. Rich blues work well for more directional looks.
SILHOUETTE
Flat over the knee boots are the key shape for A/W 16/17. The luxe utility boot updates casual
cold weather boots with sturdy leathers and gold trims. Ankle boots are renewed with a
higher silhouette but also with the block heel. The granny lace up is new, but ishighlighted through
material and detail updates.
SEASONAL REBOOT
#FANCYFOOTWORK
fashion.style.inspiration
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MATERIAL & DETAILS
Suede and soft buttery leathers are essential. Crushed and smooth velvets add dimension &
texture. Statement colour-blocking is important with two-tone & assymetrical patterns
both relevent.
HIGH ANKLE BOOTIE
This offers a fresh update for the typical ankle
boot for AW 16/17. Soft leathers & subtle details
keep the shape modern & clean. Darker colours
include deep wines & denim blues, white lighter
tones include marble whites & ashen greys.
OVER THE KNEE BOOT
This is another key item for winter. Silhouettes are soft & relaxed with round or almond toe shapes.
Constructed in both suede & soft leathers, the shapes are kept clean for the commercial market,
with minimal detail. Fresh elements include ultra high shafts & top to bottom fringe.
LUXE UTILITY
Materials include smooth leather, soft suedes & fur lining & trims. Key details of gold harware
& contrast colour rope lacing offer a true outdoors feel.

14. SEASONAL REBOOT
#FANCYFOOTWORK
HIGH ANKLCOLOUR BLOCK STATEMENT
Bold colour combinations are an important design detail for AW 16/17. High contrast lights & darks in two
tones work for the commercial market, while multiple colours & colour blocked heels are more
directional. Higher shafts & assymetric seams make a greater impact.
GRANNY BOOT
The granny lace up boot gains momentum as an important item for the season. The silhouette is ankle high with a pointed toe & loww skinny heel.
Solid smooth leathers keep the boot casual whereas patent leathers & velvety suedes have a polished look. Colours are mainly dark & neutral .
For a subtle statement, use muted animal prints.
VELVET
Velvet is a top fabric choice for the season. This versatile fabric works perfectly on commercial shapes, ranging from flat ankle boots
to high ankle booties. Over the knee boots become a high fashion item with the use of all-over-velvet. Use wooden heels & crepe soles
to dress down this typically casual material.
SPICE BROWNS
Spice browns are noticably strong on the AW 15/16 Catwalks & will be a perfect commercial choice for the AW 16/17 season. use colours ranging
from cinnamon to nutmeg for a neutral update. Polished silhouettes are kept clean with minimal detailing & soft leathers. Contrast lacing & soles
break up olour on utility boots.
fashion.style.inspiration
H A S H T A G

15. #HAPPY HALLOWEEN!
Laila.x
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