A presentation that Julien Mourlon gave to communication students at Leiden University (The Netherlands)

1. By Julien Mourlon 13/10/2010 – Leiden University

2. Introduction The LDBK experience A few numbers Manifesto

4. I fell in love with radio at age 5

5. Civil engineer specialised in computer science with a passion for communication and experimentation

6. Founder of the Laid Back project promoting urban cultures: http://ldbk.eu

7. New media consultant

8. Storyteller

10. Social Network addicts?

11. (Online) radio listeners?

13. The good old “Kwality Street” days (2000 - 03) Urban culture: music, reviews, interviews, events, lifestyle, … http://ldbk.eu/kwality

14. FM Radio experience (2002 – 2010) Currently on FM Brussel. Closing this chapter on Nov 1st2010 because we can’t make it fit in our strategy.

15. Going online (2004 - …) Starting with a regular blog… but is it still relevant today? Yes, for exclusive content!

16. A brief (online) strategy Fish where the fishes are… Social Networks. Each platform attracts a different audience, content should be adapted!

17. Adding a visual dimension to radio And my first experiment was Flickr.

21. Radio is interaction No more phoners… It’s all about Facebook and Twitter these days.

22. Radio is video? Gathering LDBK’sfavorite videos on vimeo and youtube

23. Last but not least… Radio is audio content Live stream on Radionomy – Mixes on Mixcloud – Free tracks on Soundcloud

24. Collaboration is the key For more: watch IntrudersTV’s interview

26. New features? Satellite? Digital?

28. Socialnomics

30. 64% of those have a Wi-Fi network

31. Internet surpasses TV as most essential medium

32. Internet surpasses radio for how 12/34’s discover new music

33. The car and the pocket are the next battlegrounds

35. More numbers? Source: TNS Digital Life Source:Razorfish Source:Forrester

36. More numbers? Source: TNS Digital Life

38. New features? Satellite? Digital?

41. Internet changed the way we

42. communicate

43. access information

44. watch video content

45. read the news

46. …

48. Add value: So why not display related content and additional information in your player?

49. Orientate your listeners: Radio stations should also invite listeners to discover the infinite diversity of content available online. What you hear is what you might want to read, try, visit, buy…

51. More and more, listeners will filter, recommend and produce content. Soon they will also generate their own personal program grid, gathering audio contents from all over the web

52. Programs should be fragmented in order to allow listeners to personalise their radio station.

54. While lacking editorial content, initiatives like Spotify, Deezer and Last.fm could be seen as alternatives to music radio stations. Yet very different

55. Just like current radio stations, these services help listeners discover new talent. They are the music industry’s perfect partners in a media environment characterized by collaboration and co-creation.

57. Context is the key. Supplement your audio stream with related content. Great content introduced by strong personalities is what makes people listen to radio. Radio hosts (should we call them audio bloggers now?) will remain trendsetters but will benefit from new tools to share their opinions/tastes (e.g. blip.fm, Facebook or Twitter) Internet allows us to link audio content to multimedia information (content related to the audio being broadcasted), offering an incredible added value and a much better experience for listeners than the raw audio stream offered by FM radio.

59. Usability: Listeners are used to simply turning a button to start listening to their favorite radio station. The online experience should be a one-click operation as well

60. But your goal as a radio station is NOT to drive traffic to your website.

63. Weather forecasts (give me visuals)

64. News reports (give links to read more)

65. Commercials

66. Contests and interactions -> adapted for a listener’s location/preferences/tastes.

69. And you can be sure there will be an audience for each of them.

71. We need new devices to connect to online radio. Mobiles and tablets are the way to go. Online radio is not limited to a computer… Online radio access anytime and anywhere will be achieved through pocket computer/enhanced mobile phones. These will provide network access to a variety of audio devices (car radio, home system) and become a remote control, allowing listeners to interact with their favorite radio station.

73. The way radio isdonetodayisjust one of the manypossibilitieswe have to make radio in the comingyears. Contact: Julien Mourlon - julius@laid-back.be Thankyou to Fabian Tilmant (Cleverwood), Bie Vancraeynest, Tom Van Hout, Noah Greenwood, Stephen Wilkins, Anthony Janssens, Caroline Maerten and everybodywhosharedtheirthoughts on the variousdraft versions of thispresentation.