Your nonprofit's homepage is the first impression your constituents have of your organization. It lets site visitors know who you are and what drives your mission. So what kind of impression are you making? Join us April 29 at 11:00a C.T. for this month's Luminate Community webinar, where we'll cover The 10 Rules of Effective Homepage Design followed by live evaluations of homepages from volunteers in attendance. After attending, you'll know the hallmarks of a good homepage design and how to effectively critique your own. This session is a favorite at our bbcon conference, and we're excited to present it virtually. You won't want to miss it!

1. Homepage Design Slam
Lacey Kruger, Principal Information Architect

2. Your Speaker
Lacey Kruger
Principal Information Architect
• 8+ years at Blackbaud/Convio
• Specializes in User Research,
Sitemaps and Wireframes for
nonprofit web presences
• Member of Blackbaud
Interactive’s User Experience
and Design Team
Blackbaud Confidential 2

3. Agenda
1. 10 Rules for Effective Homepage Design
2. Slam some Homepages!
Blackbaud Confidential 3

4. A word about mobile/responsive…

5. 1. Articulate your mission and brand
Blackbaud Confidential 5
5 second test results;
conduct your own at
http://fivesecondtest.com/

6. 2. Meet user and stakeholder needs
Blackbaud Confidential 6
Users
* Top content in Analytics
* Popular Search terms
* Pathways for all audiences
* What they say is important
Stakeholders
* Key Messages and
branding
* Calls to key actions
(donate, alerts, subscribe)
* What they say is important

7. 3. Make the case for donations
Blackbaud Confidential 7

8. 4. Create a visual hierarchy
Blackbaud Confidential 8

9. 5. Make it easy to Donate
Blackbaud Confidential 9

10. 6. Offer multiple ways to engage
Blackbaud Confidential 10

11. 7. Provide clear, concise navigation
Blackbaud Confidential 11

12. 8. Include dynamic content
Blackbaud Confidential 12

13. 9. Provide contact info
Blackbaud Confidential 13

14. 10. Ensure page loads in <4 seconds
Blackbaud Confidential 14
Page performance test results; conduct your own at http://www.webpagetest.org/

15. Summary
1. Clearly convey your mission and brand
2. Meet user and stakeholder needs
3. Make the case for donations
4. Create a visual hierarchy
5. Make it easy to Donate
6. Offer multiple ways to engage
7. Provide clear, concise navigation
8. Include dynamic content
9. Provide contact info
10. Ensure page loads in <4 seconds

16. The Slamming begins!
Volunteers??
(please type your homepage URL in the Chat)

17. Want More?
Hire Us to help with your homepage!
(or any part of your web presence)
interactive-services.blackbaud.com
User Research, Visual Design, Mobile/Responsive, Content Strategy, Usability
Testing, Sitemaps, Wireframes, SEO, Analytics, Copywriting etc.
Find Lacey:
lacey.kruger@blackbaud.com
http://www.slideshare.net/LaceyKruger
http://www.npengage.com/author/lacey/