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YA Lit 2.0
            Russell Palmer
russell.palmer@lyrasis.org
Agenda
•   Introductions
•   Learning objectives
•   Why Web 2.0 and YA Lit?
•   Tour and Exploration/Play of YA Lit 2.0 Resources
•   Break
•   Ideas for Pulling Together The Resources Together
    for Your Patrons
Introductions
•   Who you are
•   Where you work
•   Your role in programming at your workplace
•   Your interest in young adult literature
Which of these tools do you use or
         read regularly?
•   Facebook
•   MySpace
•   YouTube
•   Twitter
•   Library Thing/GoodReads/Shelfari
•   Skype
•   Widgets
•   Google Books
Let’s Talk!
• How do you currently promote YA lit and/or
  YA authors in your library program?
• How do you go about keeping up with the
  latest news in the world of YA lit?
Objectives
• Identify the Web 2.0 tools and channels for
  YA Lit authors, book publishers, and
  booksellers are using to reach teens.
• Identify ways to apply these tools to our
  practice as librarians.
• Identify ways to embed YA Lit 2.0 content
  into your library blog, wiki, or webpage.
Purposes ofSocial Media Tools
• To promote an author’s books, especially new
  books
• To connect with readers
• To connect with educators and librarians
• To raise awareness of issues important to an
  author
Social Media Tools Used by YA Authors,
       Book Publishers, and Booksellers
•   Blogs
•   Facebook
•   Twitter
•   YouTube Channels
•   Promotional book videos/trailers
Teens and Social Media
According to the December 2009 Networked
  Learners report from the Pew Internet and
  American Life Project:
• 54% of online teens read blogs
• 73% use social network sites
• 75% view videos on video sharing sites like
  YouTube
The Power of Social Networks
“I find there's a felt intimacy through social
   networks despite the sites being so public.
   Writers themselves are buoyed up to keep
   going, keep working. The act of writing may
   still be a solitary one, but the reading
   community is vibrant and can now be heard.”
                        Lorie Ann Grover, YA Author
                                    Readergirlz diva
Tour of YA Lit 2.0 Resources
Let’s now take a live
tour of the social
media resources
featuring today’s
hottest YA authors,
book publishers,
and booksellers!
Facebook and MySpace
• Writers can share music playlists
  that may relate to a book or
  personal favorites, blog entries,
  upcoming events, photos, and
  book information.
• Young readers can “friend” or
  become a fan of these writers to
  keep up with the latest entries on
  a particular writer’s social
  network.
• Groups such as Readergirlz
  http://www.readergirlz.com/issue
  .html host monthly discussions on
  a featured author and book on
  MySpace; this live chat gives teens
  a chance to interact with the
  featured YA writer.
Facebook Applications
• Readers' Advisory
• Virtual Book Clubs
• Connect with authors
• Keep abreast of latest new from teen book
  publishers (releases, contests, author
  appearances)
• Collection development
Facebook: Friend/Fan an Author
Facebook: YA Lit Publishers
Facebook: Book Page
Explore and Play

• Explore the links in this section as you like for 10
  minutes
• http://theunquietlibrary.libguides.com/yalit
• How might you incorporate these kinds of
  resources into your programming or to further your
  knowledge of authors/YA Lit?
• We will do a 5 minute quickshare of our
  impressions/responses as a group
Share Ideas
YouTube and YA Lit
YouTube and YA Lit
• While YouTube may get a bad rap for some of the
  scintillating content that makes the evening news,
  the rich and educational material available sadly
  does not receive enough buzz.
• YA authors and book publishers are using YouTube
  to post author interviews, book events, and book
  trailers.
• For teens who have grown up in the era of digital
  media, YouTube provides another point of entry into
  books and access to favorite writers.
YouTube and YA Lit
• Not only can teens view this content at home,
  but educators/librarians can also embed these
  videos into their web pages and blogs as part
  of their novel or author studies.
• Booksellers like Barnes and Noble are also
  jumping into YouTube to promote books, new
  releases, and authors.
YouTube and YA Lit: Applications
• Embed the videos into your library blog, wiki, or
  information portal (such as Netvibes).
• Show the videos of book trailers or author interview
  to small groups of teens as part of a special
  celebration, such as Teen Read Week, or as a special
  promotional treat with popcorn and snacks.
• Use as an authoritative source of information in a
  research pathfinder on a contemporary YA author or
  novel study.
YouTube: Book Trailer
YouTube: Author Interviews/Talks
YouTube: Publisher Channels
YouTube: Embed Videos
Explore and Play
• Explore the links in this section as you like for 10
  minutes:
  http://theunquietlibrary.libguides.com/yalit
• How might you incorporate these kinds of
  resources into your programming or to further your
  knowledge of authors/YA Lit?
• We will do a 5 minute quickshare of our
  impressions/responses as a group
Share Ideas: YouTube
Book Widgets
Widgets
• A widget is a live update on a website,
  webpage, or desktop.
• Widgets contain personalized neatly
  organized content or applications selected by
  its user.
• Code is generated for each widget and can be
  embedded practically anywhere.
Widgets: Applications
• Embed into your wiki, website, blog, or
  Netvibes page.
• Use to build excitement about new
  releases.
• "Try Before You Buy"
Harper Teen Book Widgets
Harper Teen Book Widgets
Harper Teen Book Widgets
Harper Teen Book Widgets
Simon Teens Book Widget
Scholastic Book Widgets
Teachers at Random
Random House Teens
Google Book Search
http://books.google.com/
Google Books
Explore and Play
• Explore the links in this section as you like for 10
  minutes:
  http://theunquietlibrary.libguides.com/yalit
• How might you incorporate these kinds of
  resources into your programming or to further your
  knowledge of authors/YA Lit?
• We will do a 5 minute quickshare of our
  impressions/responses as a group
Share Ideas: Widgets and Google
             Books
Blogs
Blogs: How Are YA Authors Using
              Blogs?
• To share the writing process
• To share personal
  reflections/musings
• To help promote a book
• To help publicize a cause in which
  the author is involved
Blogs: How Are YA Authors Using
              Blogs?
• Humor
• Contests
• Book Giveaways/Bookmark
  Freebies
Other Features of YA Author Blogs
• Blogrolls
• Playlists
• Widgets to their LibraryThing or similar
  service accounts (“What I’m Reading”)
• Twitter widgets
• Photo montage of book covers
• Book Trailers/Videos
Blogs: Applications
• Embed the RSS feeds of blogs from favorite
  authors into your website, wiki, Netvibes
  page, or blog.
• Use as a resource when doing an author study
  or "featured" author.
• Use for readers' advisory (for teens and for
  yourself!).
• Primary source of research/information about
  an author.
Blogs: Applications
• Use as a source of information about
  upcoming book tours and book releases.
• Many authors host contests on their blogs or
  free giveaways!
• Several authors include photos and links to
  other social networks (such as FB page,
  Twitter)
Blog Benefits
YA Author Blog Examples
YA Lit Author Blog Examples
Twitter
Twitter: What Is It?
• “What are you doing?” in
  140 characters or less
• YA Authors Tweet on
  everything: the
  mundane, personal
  joys/sorrow, writing
  angst/euphoria
• Many YA authors use
  Twitter to connect with
  professionals in the field
Twitter: Applications
• Include the RSS feed or a widget for favorite
  authors on your blog, Netvibes page, website,
  wiki
• Models of concise writing
• Collection development/new releases
• Contest and author news
• Professional networking with authors and
  publishers
Twitter: YA Authors




http://twitter.com/janetleecarey
Twitter: YA Authors
Twitter: Publishers
Explore and Play
• Explore the links in this section as you like for 10
  minutes:
  http://theunquietlibrary.libguides.com/yalit
• How might you incorporate these kinds of
  resources into your programming or to further your
  knowledge of authors/YA Lit?
• We will do a 5 minute quickshare of our
  impressions/responses as a group
Share Ideas: Blogs and Twitter
Skype
Skype
• Chat away with free Skype-to-Skype calls and
  never worry about cost, time or distance.
• Talk, instant message (IM) or make video calls
  for nothing.
• You can also make local, long distance and
  international calls to phones and mobiles at
  great rates too.
Skype for Virtual Author Visits
• A flexible option that works for many authors’
  busy schedules
• More affordable for many libraries
• Like a face to face visit, many offer the option
  of customizing the virtual visit
Skype for Virtual Author Visits
Skype for Virtual Author Visits
Skype an Author: Archived
         Webinar
Pulling The Tools Together
• You can pull these YA Lit 2.0 elements
  together by creating an information portal.
• You can create a subject guide using a
  traditional web authoring page or a free tool
  like Netvibes.
• You can create the YA subject guide around a
  book award, theme, or author.
LibGuides
LibGuides
LibGuides
Netvibes
Explore and Play
• Please take one last visit to
  http://theunquietlibrary.libguides.com/yalit
  and look for the tab, “Pulling It All Together”
• Take some time to explore the sample
  Netvibes page as well as the extended
  example at LibGuides
Today’s Resources
http://theunquietlibrary.libguides.com/yalit
Questions/Reflections/Ideas?
Thank You for Attending!
                     Questions?
                     • Professional
                       Development
                     • 1.800.999.8558
                     • Web: lyrasis.org


•Email: buffy.hamilton@gmail.com
Works Cited
• Jones, Sydney, and Susannah Fox. Generations Online in 2009.
  28 Jan. 2009. 17 Mar. 2009
  <http://www.pewinternet.org/Reports/2009/Generations-
  Online-in-2009.aspx>.
• Rainie, Lee. “Networked Learners.” Pew Internet and
  American Life Project. 12 Dec.. 2009. Pew Research Center.
  01 Jun. 2009
  <http://www.pewinternet.org/Presentations/2009/Teens-
  and-the-internet.aspx>.

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Ya lit 2.0

  • 1. YA Lit 2.0 Russell Palmer russell.palmer@lyrasis.org
  • 2. Agenda • Introductions • Learning objectives • Why Web 2.0 and YA Lit? • Tour and Exploration/Play of YA Lit 2.0 Resources • Break • Ideas for Pulling Together The Resources Together for Your Patrons
  • 3. Introductions • Who you are • Where you work • Your role in programming at your workplace • Your interest in young adult literature
  • 4. Which of these tools do you use or read regularly? • Facebook • MySpace • YouTube • Twitter • Library Thing/GoodReads/Shelfari • Skype • Widgets • Google Books
  • 5. Let’s Talk! • How do you currently promote YA lit and/or YA authors in your library program? • How do you go about keeping up with the latest news in the world of YA lit?
  • 6. Objectives • Identify the Web 2.0 tools and channels for YA Lit authors, book publishers, and booksellers are using to reach teens. • Identify ways to apply these tools to our practice as librarians. • Identify ways to embed YA Lit 2.0 content into your library blog, wiki, or webpage.
  • 7. Purposes ofSocial Media Tools • To promote an author’s books, especially new books • To connect with readers • To connect with educators and librarians • To raise awareness of issues important to an author
  • 8. Social Media Tools Used by YA Authors, Book Publishers, and Booksellers • Blogs • Facebook • Twitter • YouTube Channels • Promotional book videos/trailers
  • 9. Teens and Social Media According to the December 2009 Networked Learners report from the Pew Internet and American Life Project: • 54% of online teens read blogs • 73% use social network sites • 75% view videos on video sharing sites like YouTube
  • 10. The Power of Social Networks “I find there's a felt intimacy through social networks despite the sites being so public. Writers themselves are buoyed up to keep going, keep working. The act of writing may still be a solitary one, but the reading community is vibrant and can now be heard.” Lorie Ann Grover, YA Author Readergirlz diva
  • 11. Tour of YA Lit 2.0 Resources Let’s now take a live tour of the social media resources featuring today’s hottest YA authors, book publishers, and booksellers!
  • 12. Facebook and MySpace • Writers can share music playlists that may relate to a book or personal favorites, blog entries, upcoming events, photos, and book information. • Young readers can “friend” or become a fan of these writers to keep up with the latest entries on a particular writer’s social network. • Groups such as Readergirlz http://www.readergirlz.com/issue .html host monthly discussions on a featured author and book on MySpace; this live chat gives teens a chance to interact with the featured YA writer.
  • 13. Facebook Applications • Readers' Advisory • Virtual Book Clubs • Connect with authors • Keep abreast of latest new from teen book publishers (releases, contests, author appearances) • Collection development
  • 15. Facebook: YA Lit Publishers
  • 17. Explore and Play • Explore the links in this section as you like for 10 minutes • http://theunquietlibrary.libguides.com/yalit • How might you incorporate these kinds of resources into your programming or to further your knowledge of authors/YA Lit? • We will do a 5 minute quickshare of our impressions/responses as a group
  • 20. YouTube and YA Lit • While YouTube may get a bad rap for some of the scintillating content that makes the evening news, the rich and educational material available sadly does not receive enough buzz. • YA authors and book publishers are using YouTube to post author interviews, book events, and book trailers. • For teens who have grown up in the era of digital media, YouTube provides another point of entry into books and access to favorite writers.
  • 21. YouTube and YA Lit • Not only can teens view this content at home, but educators/librarians can also embed these videos into their web pages and blogs as part of their novel or author studies. • Booksellers like Barnes and Noble are also jumping into YouTube to promote books, new releases, and authors.
  • 22. YouTube and YA Lit: Applications • Embed the videos into your library blog, wiki, or information portal (such as Netvibes). • Show the videos of book trailers or author interview to small groups of teens as part of a special celebration, such as Teen Read Week, or as a special promotional treat with popcorn and snacks. • Use as an authoritative source of information in a research pathfinder on a contemporary YA author or novel study.
  • 27. Explore and Play • Explore the links in this section as you like for 10 minutes: http://theunquietlibrary.libguides.com/yalit • How might you incorporate these kinds of resources into your programming or to further your knowledge of authors/YA Lit? • We will do a 5 minute quickshare of our impressions/responses as a group
  • 30. Widgets • A widget is a live update on a website, webpage, or desktop. • Widgets contain personalized neatly organized content or applications selected by its user. • Code is generated for each widget and can be embedded practically anywhere.
  • 31. Widgets: Applications • Embed into your wiki, website, blog, or Netvibes page. • Use to build excitement about new releases. • "Try Before You Buy"
  • 32. Harper Teen Book Widgets
  • 33. Harper Teen Book Widgets
  • 34. Harper Teen Book Widgets
  • 35. Harper Teen Book Widgets
  • 42. Explore and Play • Explore the links in this section as you like for 10 minutes: http://theunquietlibrary.libguides.com/yalit • How might you incorporate these kinds of resources into your programming or to further your knowledge of authors/YA Lit? • We will do a 5 minute quickshare of our impressions/responses as a group
  • 43. Share Ideas: Widgets and Google Books
  • 44. Blogs
  • 45. Blogs: How Are YA Authors Using Blogs? • To share the writing process • To share personal reflections/musings • To help promote a book • To help publicize a cause in which the author is involved
  • 46. Blogs: How Are YA Authors Using Blogs? • Humor • Contests • Book Giveaways/Bookmark Freebies
  • 47. Other Features of YA Author Blogs • Blogrolls • Playlists • Widgets to their LibraryThing or similar service accounts (“What I’m Reading”) • Twitter widgets • Photo montage of book covers • Book Trailers/Videos
  • 48. Blogs: Applications • Embed the RSS feeds of blogs from favorite authors into your website, wiki, Netvibes page, or blog. • Use as a resource when doing an author study or "featured" author. • Use for readers' advisory (for teens and for yourself!). • Primary source of research/information about an author.
  • 49. Blogs: Applications • Use as a source of information about upcoming book tours and book releases. • Many authors host contests on their blogs or free giveaways! • Several authors include photos and links to other social networks (such as FB page, Twitter)
  • 51. YA Author Blog Examples
  • 52. YA Lit Author Blog Examples
  • 54. Twitter: What Is It? • “What are you doing?” in 140 characters or less • YA Authors Tweet on everything: the mundane, personal joys/sorrow, writing angst/euphoria • Many YA authors use Twitter to connect with professionals in the field
  • 55. Twitter: Applications • Include the RSS feed or a widget for favorite authors on your blog, Netvibes page, website, wiki • Models of concise writing • Collection development/new releases • Contest and author news • Professional networking with authors and publishers
  • 59. Explore and Play • Explore the links in this section as you like for 10 minutes: http://theunquietlibrary.libguides.com/yalit • How might you incorporate these kinds of resources into your programming or to further your knowledge of authors/YA Lit? • We will do a 5 minute quickshare of our impressions/responses as a group
  • 60. Share Ideas: Blogs and Twitter
  • 61. Skype
  • 62. Skype • Chat away with free Skype-to-Skype calls and never worry about cost, time or distance. • Talk, instant message (IM) or make video calls for nothing. • You can also make local, long distance and international calls to phones and mobiles at great rates too.
  • 63. Skype for Virtual Author Visits • A flexible option that works for many authors’ busy schedules • More affordable for many libraries • Like a face to face visit, many offer the option of customizing the virtual visit
  • 64. Skype for Virtual Author Visits
  • 65. Skype for Virtual Author Visits
  • 66. Skype an Author: Archived Webinar
  • 67. Pulling The Tools Together • You can pull these YA Lit 2.0 elements together by creating an information portal. • You can create a subject guide using a traditional web authoring page or a free tool like Netvibes. • You can create the YA subject guide around a book award, theme, or author.
  • 72. Explore and Play • Please take one last visit to http://theunquietlibrary.libguides.com/yalit and look for the tab, “Pulling It All Together” • Take some time to explore the sample Netvibes page as well as the extended example at LibGuides
  • 75. Thank You for Attending! Questions? • Professional Development • 1.800.999.8558 • Web: lyrasis.org •Email: buffy.hamilton@gmail.com
  • 76. Works Cited • Jones, Sydney, and Susannah Fox. Generations Online in 2009. 28 Jan. 2009. 17 Mar. 2009 <http://www.pewinternet.org/Reports/2009/Generations- Online-in-2009.aspx>. • Rainie, Lee. “Networked Learners.” Pew Internet and American Life Project. 12 Dec.. 2009. Pew Research Center. 01 Jun. 2009 <http://www.pewinternet.org/Presentations/2009/Teens- and-the-internet.aspx>.