1. Audience profile
Yasmine, Sharnece and Nicola

2. Audience brief
Before doing our research we had our initial idea of who we wanted as our target
audience, this was a guide for us throughout our research. As we found our target
audience we started creating our audience profiles using the results we obtained
through our questionnaires and research.
When we were deciding on our audience we concidered different factors such as
- Age
- gender
- Sexuality
- Ethnicity
- Lifestyle

3. Demographics
A traditional method of audience profiling is know as demographics. This puts the
population into six groups which labels them by using letter codes. These are assorted
by your status and the income you receive.
A Higher management, doctors,
lawyers ect.
B Middle
management, teachers, nurses ect.
C1 Office workers
C2 Skilled manual
workers, builders, plumbers ect.
D Students and semi-skilled & unskilled
manual workers.
E Unemployed

4. Psychographics
This is a way of describing an audience by their personality traits and their
behaviour. Young and Rubican invented the Psychographic theory.
MAINSTREAMERS SEEK SECURITY & CONFIRM
ASPIRERS SEEK STATUS
SUCCEEDERS SEEK CONTROL
RESIGNED SEEK SURVIVAL
EXPLORERS SEEK DISCOVERY
STRUGGLERS SEEK ESCAPE
REFORMERS SEEKS ENLIGHTNMENT