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Supply and demand – researching
mobile services for the University

             Julie Usher




            19th June 2012
Why mobile?
Drivers
• Strategic planning and pedagogy
• Marketing
• Demand?
Investigating demand
Annual ‘mobile survey’:
• Nov 2010:
   – representative sample of 5605 students and 305 staff
   – completed by 772 respondents (13% response)
   – 88% students and 12% staff.
• Dec 2011
   – representative sample of 2490 students and 1613 staff
   – completed by 678 respondents (16.5% response)
   – 34% students and 66% staff
Key findings
What technology do students and staff own?




                                             (based on data from Dec 2011)
Key findings
What are they doing with the technology now?
•95% of respondents access the internet every day
•56% regularly use a mobile to browse the web
•29% regularly use a mobile to take notes
•17% regularly use a mobile to access and edit documents
•10-12% choose a mobile as their preferred device for
research, productivity and social learning




                                            (based on data from Dec 2011)
Key findings
What would they like to be able to do in the future?
Services rated most useful to have on a mobile:




                                             (based on data from Nov 2010)
Responding to demand
The MALT project:
• Infrastructure
• Mobile technologies
• Effective practice
Leading innovation in pedagogy
Pilot projects
• Environmental Sciences
• Occupational Therapy
• Foundation Art & Design:
 http://bit.ly/uonmobileart
Feedback so far
• Over 10,000 downloads of the app
• Over 3,500 ‘active users’ of the
  mobile VLE
• 85% of students rate mobile access
  to NILE and timetables as ‘very
  useful’
• Directory and library services also
  highly rated by staff and students
  (75% or more rate these as useful)
Next steps 1 – further development
User driven– nearly 400 free text suggestions and comments
  in the 2011 survey
Next steps 1 – further development
Best use of the technology – initial demand doesn’t always
  equate to actual use
Next steps 2 – embedding
• Disseminating good practice
   – Ongoing research, case studies and presentations
• Scalability and support
   – Guides, training
     and awareness
     raising
   – Support for
     supplied devices?
   – Support for
     student devices?
Questions / comments?
Contact details
Julie Usher


Learning Technology
University of Northampton


Email: julie.usher@northampton.ac.uk
Twitter: @jules_u
Web: northampton.ac.uk/learntech
References etc.
Useful links
•More about the iNorthampton project:
http://www.northampton.ac.uk/mobile
•Traxler, J. (2010) “Students and mobile devices.” ALT-J Research in Learning
Technology [online] 18.2, p149-160. Available from:
http://www.researchinlearningtechnology.net/index.php/rlt/article/view/10759
 [Accessed 10th February 2012]


Image credits
•Photography by Rob Farmer, University of Northampton

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Supply and demand – researching mobile services for the University

  • 1. Supply and demand – researching mobile services for the University Julie Usher 19th June 2012
  • 2. Why mobile? Drivers • Strategic planning and pedagogy • Marketing • Demand?
  • 3. Investigating demand Annual ‘mobile survey’: • Nov 2010: – representative sample of 5605 students and 305 staff – completed by 772 respondents (13% response) – 88% students and 12% staff. • Dec 2011 – representative sample of 2490 students and 1613 staff – completed by 678 respondents (16.5% response) – 34% students and 66% staff
  • 4. Key findings What technology do students and staff own? (based on data from Dec 2011)
  • 5. Key findings What are they doing with the technology now? •95% of respondents access the internet every day •56% regularly use a mobile to browse the web •29% regularly use a mobile to take notes •17% regularly use a mobile to access and edit documents •10-12% choose a mobile as their preferred device for research, productivity and social learning (based on data from Dec 2011)
  • 6. Key findings What would they like to be able to do in the future? Services rated most useful to have on a mobile: (based on data from Nov 2010)
  • 7. Responding to demand The MALT project: • Infrastructure • Mobile technologies • Effective practice
  • 8. Leading innovation in pedagogy Pilot projects • Environmental Sciences • Occupational Therapy • Foundation Art & Design: http://bit.ly/uonmobileart
  • 9. Feedback so far • Over 10,000 downloads of the app • Over 3,500 ‘active users’ of the mobile VLE • 85% of students rate mobile access to NILE and timetables as ‘very useful’ • Directory and library services also highly rated by staff and students (75% or more rate these as useful)
  • 10. Next steps 1 – further development User driven– nearly 400 free text suggestions and comments in the 2011 survey
  • 11. Next steps 1 – further development Best use of the technology – initial demand doesn’t always equate to actual use
  • 12. Next steps 2 – embedding • Disseminating good practice – Ongoing research, case studies and presentations • Scalability and support – Guides, training and awareness raising – Support for supplied devices? – Support for student devices?
  • 14. Contact details Julie Usher Learning Technology University of Northampton Email: julie.usher@northampton.ac.uk Twitter: @jules_u Web: northampton.ac.uk/learntech
  • 15. References etc. Useful links •More about the iNorthampton project: http://www.northampton.ac.uk/mobile •Traxler, J. (2010) “Students and mobile devices.” ALT-J Research in Learning Technology [online] 18.2, p149-160. Available from: http://www.researchinlearningtechnology.net/index.php/rlt/article/view/10759 [Accessed 10th February 2012] Image credits •Photography by Rob Farmer, University of Northampton

Notas do Editor

  1. - Strategic drivers – refocus pedagogy (ref Sharples & the MALT project) . Also personalisation, flexibility, infrastructure foundation (unified approach) recruitment, transition & retention (Marketing), demand (survey – see next slide) From the Learning Technology Operational Plan 2011: 1D: Investigate new and emerging technologies which may offer pedagogic value 2B: To develop NILE as an academic portal 2C: The MALT project is considering to increasing use of mobile devices by staff and students and the impact this will have on learning and teaching. M&ER are considering the use of mobiles by prospective students. From: Information Services Learning and Teaching Strategy 2010-15 3.6 We will explore, develop and promote new technology for learning and teaching.  Over the period 2010-15 this will include an emphasis on mobile technology..... From: University of Northampton Learning and Teaching Strategy 2010-15 O2.1         To provide effective physical spaces and online environments to enhance student learning AA2.4       To establish a project on mobile learning
  2. Improving the infrastructure – wireless, the website, the mobile VLE Leveraging technology ownership – BYOD model, increasing personalisation and choice. Inclusion and accessibility
  3. Leveraging technology ownership – BYOD model, increasing personalisation and choice
  4. iOS 6429, Android 1823, Blackberry 1836 (10,088)
  5. 396 comments
  6. User driven in the light of what’s appropriate (cf map usage data) 63% of students and 52% of staff said they thought maps would be useful