Over the next hour I’m going to show you how to set goals, research your target market, develop your value proposition and execute your marketing strategy
The great communicator, hope and change, just win baby, think different
How many of you have a personal brand? How many of you have a personal brand? It’s what your known for, what people think about you, it’s your value proposition How many of you have more than one job? How many of you have a personal brand? In fact, everyone has a personal brand and while you can’t manufacture your brand you can certainly customize it to meet your goals
Looking for a promotion, target audience could be your boss, owner or CIO Job security, maybe you need to show business impact or ability to transfer into business unit or become a project manager, learn new technology Compete for new jobs, recruiters,IT managers who want value and risk avoidance—look at key words top requirements in job postings Colleague recognition, leader, team player problem-solver, go-to resource Examples products
Don’t start writing too soon, remember the Edsel and New Coke
It’s up to you what you choose to use or not use, Handle is good for e-mail signature, business cards, e-mail address or blog name if you create your own, even as a way to sign your contributions to discussion forums Branding statement is an elevator pitch, need a different version for resumes, stand-up at meetings or answer those tell me about yourself questions You’ll need
![Leslie Stevens-Huffman ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)