2. • Started training as a Software Engineer with
British Aerospace in 1997
• Diverse experience over 12+ years:
– Defence
– Education
– Banking (Boo! Hiss!)
– Retail
– Public Transport

3. • Established 2008
• Started as an iPhone App software house
• Now a specialist in Enterprise Mobile
applications
• Flagship product used in Publishing, eLearning,
Market Research, Advertising, Marketing and
Public Relations

4. • Apple App Store launched start July 2008
• 1st iPhone App released end July 2008
• Free App
– Peak of 70,000 downloads in 1 week
• Paid App
– Peak of 7,000 downloads in 1 week
• 3 paid Apps released throughout August

5. • All 4 Apps reached #1 in worldwide charts
• Over 500,000 downloads, 85 countries
Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09
Earnings

6. Then Now
• Between 10 and 30 Apps • 100s of Apps being released
being released every day every day
• Between 1,000 and 2,000 • Over 400,000 Apps in Store
Apps in Store
• Bad Apps earned more than • Bad Apps earn what they
they deserved deserve
• Good Apps achieved potential • Good Apps drown in a sea of
noise

7. • It’s probably been done already
• Competing with 400,000+ other ‘great ideas’
• Achieving ROI is extremely risky
– ‘App’ development still a specialist skill
– Users grudgingly pay more than 59p
– Apple take 30% royalty

8. 60s 70s 80s 90s 00s 10s
Early Dumb Personal Internet Smart- Mobile
Computers Terminals Computers Phones Internet
Time
Storage/CPU etc. Screen/Keyboard etc.

9. • How do customers & staff use your website(s)?
– How many are viewing with a Mobile device?
– What kind of things are they doing?
• Buying things
• Making bookings
• Getting information
• What’s the User Experience for your Mobile
website users?

10. 1. Gather data from your website (% Mobile)
2. Build a Mobile-optimised website
3. Gather feedback from Mobile website users
4. Build a Mobile App if following criteria are met:
– Users demand offline/App-like experience
– Large enough numbers to justify investment!

11. • Consider all the Mobile platforms:
– iPhone: possibly most well known
– Android: fastest growing, backed by Google
– Nokia: biggest market share, partner with Microsoft
– BlackBerry: biggest corporate market share
• Approval of your App hinges on ‘utility’
• Consider buying an off the shelf template
instead of building bespoke