2. Who is this guy?
• 20 years of experience in print and online
• Orange, EMAP Online, Dennis Interactive,
Leader of Dennis ‘Skunkworks’, Imagine
• Launched 8 websites in the past 3 years -
2.5 million new readers - including Know Your
Mobile and UK Mobile Phone Deals
• Over 40 apps on the App Store
3. The Good News
• 3 billion mobile devices in use
• More users will access the net via
mobile than PCs within 4 years
• Smartphone sector is exploding -
200m sold in Q4 2010
• Control is shifting from carrier to
consumer
• App Store 10bn downloads, $1bn
revenues
4. The Bad News
• Market fragmentation
• ‘App Store’ hysteria
• Cowboys & sharks circulating
• The boss wants an iPhone/iPad app
• Fear of not making a killing