1. Transition Advisory Team
Communications Overview
April 11, 2013

2. Today’s Presentation
• Campus by campus review of staffing,
activities & responsibilities
• Campus primary marks & colors

3. • LSU Shreveport: Dir. of Media & Public Relations (1)
– Manages Media relations (press releases, press
coverage)
– Manages LSUS website (photos, content updates)
– Manages LSUS all campus social media sites
– Updates LSUS Speakers Guide
– Writes/produces Chancellor’s annual report
– Oversees campus calendar (data entry)
– Produces marketing campaigns & collateral intended
to increase awareness of degree programs &
enrollment

4. • LSU AgCenter Communications: (19)
– News, audio, video & media relations
– Web & social media
– Crisis communications/issues management
– Publications, photography & design
– Marketing
– Education & program development
– Public Relations
– Training, Grants & Contracts

5. • LSU Eunice: PR Director (1), Student Assistants (2)
– Marketing: all recruiting materials
– Web design
– Graphic design
– Photography/videography
– Social media: Facebook, Twitter, YouTube, Flickr, Instagram
– Media relations
– Student media advisor
– Smart phone app development
– Clerical duties

6. • LSU Alexandria: Part-Time Media Relations
Coordinator (25% effort)
– Web content: team effort (recruiting, foundation,
media relations, sports; IET office updates)
– Admissions & Recruiting maintains FB page
– No official Twitter account
– Marketing handled through Chancellor’s Office,
with input/guidance of PT media relations coord.

7. • LSU HSC Shreveport: (12)
– Executive Director of Communication (1)
– PR Coordinator (1)
– Web Coordinator (1)
– Web Assistant (1)
– Graphic designers(4)
– Photography (2)
– Videography (2)

8. LSU HSC Shreveport
– Media relations, public relations, internal relations
– Chancellor’s communications
– Presentation design & delivery
– Social media
– Website design, content, training & maintenance
– Event planning & coordination
– Mini-Med School
– Internal & external newsletter production
– Teaching materials development & design
– Campus composite photography & compilation
– Graphic design & collateral materials
– Photography (educational & promotional)
– Videography/video production/script writing/video news releases
– Audio production
– Feature & speech writing
– Tours
– Crisis/emergency communications
– Poster design, signage & banners

9. • LSU HSC New Orleans: Director of Information Services (1)
– Media relations/media training
– Public relations
– Internal relations
– Social media
– Graphic design
– Photography
– Videography/video production/script writing
– Audio production
– Speech writing
– Feature writing
– Special events
– Tours
– Crisis/emergency communications

10. • LSU Law Center Communications: (1)
– Website
– Print communications
– Media relations
– Social media
– Marketing

11. • LSU Main Campus, Communications & University Relations (CUR): (31)
– Associate VC (1)
– Assistant VC (2)
– Media Relations (4)
– Web & Social Media (4)
– Video Services (3)
– Photography (2)
– Research Communications (2)
– Graphic Design (4)
– Marketing (3)
– Strategic Communications (3)
– Production Management (1)
– Clerical Support (2)

12. • LSU Health, HCSD, Office of Communications &
Media Relations: (2)
– Media relations
– Message development
– Collateral development & production (annual report)
– Manage & produce website content
– Manage social media (FB & Twitter)
– Produce radio & TV PSAs
– Manage Tiger Athletics sponsorship

13. • Pennington Biomedical Research Center:
Creative Media Specialist (1)
– Develops & maintains 10-12 websites
– Provides graphic design for dozens of collateral pieces
– Handles photography & videography
• PBRF assumed majority of comm. responsibilities
– Media relations, social media, press conferences, graphic
design & editorial content, branding support & donor
communications; Pennington Biomedical Scientific Report
(printed every other year)
– Created Communications Committee (PBRC, Foundation
and part-time PR consultant)