4. Today’s Instagram
Lunch and Learn
Learn the basics of Instagram
Check out some best practices
Discover third-party apps to use to
enhance Instagram.
5. • Launched October 2010
• 200 Million Active Monthly Users
o 70% Log In Once a Day
• 20 Billion Photos Shared
Stats via
Take a picture/videoAdd a filter-Share it!
6. Sharing Step 1
Take a Picture (or video)
Choose picture or video
from camera roll
Take a Picture
Shoot video
10. #Hashtags
What: #Hashtags turn topics/phrases into
clickable links
Why: Helps people find posts about topics they’re
interested in.
How: Write # (the number sign) along with a topic
or phrase (written as one word) and add it to your
post.
OK Much Better
11. Instagram Video
• 15 Seconds
• All the features available to Instagram users for
photos are also available for videos
• Can shoot stop-motion or straight through
14. Some Best Practices
• Match your Twitter name to be found easier
• Don’t flood your friend’s feeds with multiple pictures in a row
(consider a collage)
• #TooManyHashtagsAreAnnoying
• Show some SELFieControl
• Be Social! Give love to get love
• Take Vertical Pics to avoid wasted space (IG pics are square)
15. But first…let me take a selfie
35 Million Selfies are posted on Instagram…a day
16. Do Selfies Belong at Work?
Sure they do!
They can be a professional yet fun way of showing corporate culture.
17. • Have fun with it
• Make sure other people are OK with you
including them
• Use hashtag #TBT and/or
#ThrowBackThursday
#TBT Throwback Thursday
Do
Don’t
• Don’t post pics from last week…that’s a
“#latergram”
• Don’t more than one a week…it’s
overkill
A weekly internet trend that floods Instagram streams with baby pictures,
awkward high school photos and trips down memory lane
18. #TBT + Business
Why Use It? Who/What To Include?
• Establishes your legacy
• Shows you are fun/cool/creative
• Taps into HUGE conversation
• Product launch
• First Office/CEO
• Monumental Moments