1. The role of communication in IPOs
Report on IPOs in Spain 2007-2009
-March, 2010-
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2. The industry faces difficult times
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3. Companies are looking for capital
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4. Window of opportunity for IPOs
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5. Rethinking the role of communications
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6. An overview on Spanish IPOs: 2007-2009
• An scenario which was already moving towards a crisis (2007) and in the
middle of the crisis (2008-2009) showcased in the number and volume of
operations
• Media stresed the risk factors of such operations and the difficulty experienced
by companies to convince investors of the benefits of an offering
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7. Companies explain themselves
• Traditional explanations no longer are valid compared with other arguments
that reflect the difficult scenario and the market maturity
Value creation
Liquidity for shareholders
Market access
Increase shareholder base
Finance growth
Brand awareness
Reduce debt
Visibility and transparency
Recruitment
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8. What’s news
• An IPO is always newsworthy, more if the company, its management or its
shareholders are well known.
• It’s quite common for the media to reveal an impending IPO prior to its official
announcement.
• It is only when the company confirms its intention to go public, that the amount of
media attention really takes off.
• Critical moment: prospectus approved and filed.
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9. Price is key
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10. Key learnings
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11. In an IPO
COMMUNICATIONS CHALLENGES
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12. Media noise vs. Informative reality
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13. The company’s life doesn’t stop
• Communicating financial results
• Buying or selling companies or businesses
• Social agreements
• Industry reports or analysts
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14. Critical moments
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15. New times and new realities
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17. www. comunicacionsalidasabolsa.com
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