The 50 Most Influential Education Brands on LinkedIn

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Education sector marketers have flocked to LinkedIn to reach the professional networking
platform’s audience of professionals, who are keen to boost their careers and earning power
with further education. In particular, education brands are leveraging LinkedIn for content
marketing. Below are the top 50 global education brands based on their LinkedIn Content
Marketing Scores, which are calculated by measuring the ratio between the total target
audience and the unique users that engaged with the content.

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The 50 Most Influential Education Brands on LinkedIn

  1. 1. *As Measured by LinkedIn's Content Marketing Score The Most Influential Education Brands on LinkedIn: The Top 10 Content Marketing Score based on LinkedIn global active members in 2015 1 2 United States United States 3 4 Australia United States 5 United States United States 6 Switzerland 7 9 10 United States Brazil United States 8 This map shows the global distribution of Institutions among the Top 50 Influential Education Brands on LinkedIn. The Content Marketing Score evaluates all content-based activities on the LinkedIn platform, including Company Page updates, employee shares, LinkedIn Sponsored Updates, activities in LinkedIn Groups and Influencer and employee posts through the LinkedIn Publishing Platform. (The areas in teal are countries that are home to brands on the list). The Content Marketing 50: The 50 Most Influential Education Brands on LinkedIn* Education Edition The Most Influential Education Brands on LinkedIn: 11-50 # of Institutions on the list 1 2-3 4+ Education sector marketers have flocked to LinkedIn to reach the professional networking platform’s audience of professionals, who are keen to boost their careers and earning power with further education. In particular, education brands are leveraging LinkedIn for content marketing. Below are the top 50 global education brands based on their LinkedIn Content Marketing Scores, which are calculated by measuring the ratio between the total target audience and the unique users that engaged with the content. The Top Performing Education Brands on LinkedIn Tend to Share the Following Traits: Frequency of LinkedIn Company Page Updates Among the Most Influential Education Brands: 7 per Week 95% 100% 90% of institutions on the list have employees who post their own content on LinkedIn of institutions on the list invest in LinkedIn Sponsored Updates75% 39. EnglishUp United Kingdom 23. Duke University United States 11. Pomona College United States 19. University of Phoenix United States 29. Vanderbilt University United States 13. New York University United States 12. Arizona State University United States 15. IE Business School Spain United States 26. Nyenrode Business Universiteit Netherlands 14. Stanford Graduate School of Business United States 18. George Washington University United States 38. UCSF United States 28. INSEAD France 33. Babson College United States 34. University of Toronto Canada 32. University of Michigan Ross School of Business United States 20. Syracuse Online Business United States 16. Southern Vermont College United States 17. Harvard Business School United States 21. General Assembly 22. Ohio University Online United States 24. University of Southern California United States 25. Massachusetts Institute of Technology (MIT) United States 27. Harvard Law School United States 30. Open Universiteit Netherlands 31. UC Berkeley United States 35. NYU Stern School of Business United States 36. Vlerick Business School Belgium 37. Saïd Business School, University of Oxford United Kingdom 43. Columbia University in the City of New York United States 44. IMD business school Switzerland 49. Imperial College London United Kingdom 45. HEC Paris France 47. EF Education First Switzerland 48. Copenhagen Business School United States 40. Columbia University Graduate School of Journalism United States 41. Harvard University United States 42. Conscious Business Center International-CBC Argentina 46. Kellogg School of Management United States 50. Excelsior College United States of institutions on the list post updates to their LinkedIn Company Pages of institutions on the list have employees who share on LinkedIn content created by others 95%

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