It's All About the Share by Eileen Loustau

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Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. Eileen Loustau, Global Head of Social Media Marketing at BlackRock/iShares, explores the role that social plays in the investor's digital journey, and creating relevance via a content strategy with a sustainable narrative.

Negócios Tecnologia

It’s All About the Share!
Eileen Loustau
Global Head of Social Media Marketing
Blackrock/iShares

Once upon a time we thought we might start social…
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PROMISES
ADVICE DATA
OFFER

…what do our customers want to hear?
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Market Commentary
POV DATA
Cool Stuff

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iShares Social Engages Sophisticated Investors

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Lesson #3 Try to be a person, not a company…

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2012 iShares social media program ranked #1 by kasina
Blog Facebook Twitter
YouTube LinkedIn

2012 BlackRock Social Highlights
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Twitter Facebook

Moral of the story…success keeps changing and that is okay.
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It's All About the Share by Eileen Loustau

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