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Introducing the New Look for Company Pages
- 1. Introducing the New Look for Company Pages
October 2012
©2012 LinkedIn Corporation. All Rights Reserved.
- 2. The new Company Page
Marketer Benefits
Express Your Brand Personality
• New Brand Image
Promote Key Content
• Feature Updates
• New Products & Services Module
It’s Mobile -- Extend Your Reach
2
©2012 LinkedIn Corporation. All Rights Reserved.
- 3. Upload a new image to express your brand
personality
3
©2012 LinkedIn Corporation. All Rights Reserved.
- 4. Having the cover image adds a brand feel to
the page as soon as it’s opened.
Clive Roach, Social Media Strategist, Philips
©2012 LinkedIn Corporation. All Rights Reserved.
- 5. Feature a product or service on the homepage
2x
More PVs on
Why does it matter? company pages with
products or services 1
1 Internal data March 2012
©2012 LinkedIn Corporation. All Rights Reserved. 5
- 6. Post company status updates
Target followers when relevant
©2012 LinkedIn Corporation. All Rights Reserved. 6
- 7. Drive engagement and business results with status
updates
50%
More likely to purchase
Why does it matter? from a company they
engage with on LinkedIn 1
1 LinkedIn U.S. survey-based Follower report, January 2012
©2012 LinkedIn Corporation. All Rights Reserved. 7
- 8. Feature a status update more prominently
©2012 LinkedIn Corporation. All Rights Reserved. 8
- 9. The new placement of the company update stream is
great to help broadcast our content to the right
audiences, giving us increased engagement and
a better indication of what works for what audience.
Bryna Corcoran, Social Media & Community Management, HP
©2012 LinkedIn Corporation. All Rights Reserved.
- 10. Company Pages are mobile – iPhone, Android and
iPad apps
©2012 LinkedIn Corporation. All Rights Reserved. 10
- 11. Learn more at
marketing.linkedin.com/companypages
©2012 LinkedIn Corporation. All Rights Reserved.
