2. The Miami Designated Market Area (DMA) overview:
• The African American population is established and varied. The
Asian population has also grown significantly in recent years.
• Miami’s entertainment and tourism helps shape its personality as a
festive metro area.
Source:
Geoscape
American
Marketscape
DataStream™
and/or
Consumer
Spending
Dynamix™
Series
2011.
The
Designated
Market
Area
(DMA)
boundaries
are
defined
by
Nielsen.
3. Population Breakdown: Miami
Population 2011 Ranking 2011 Total Population
Total 15 4,446,264
Hispanic 4 2,133,711
White non-Hispanic 44 1,276,868
Black non-Hispanic 10 901,253
Asian non-Hispanic
25 94,759
Miami in particular, and Southern Florida in general is home to a
culturally-diverse population that is each day more vibrant and
influential.
Known as the gateway to Latin America, it also is home to many
migrants from the Caribbean and from other states in the U.S.
Source:
Geoscape
American
Marketscape
DataStream™
and/or
Consumer
Spending
Dynamix™
Series
2011.
The
Designated
Market
Area
(DMA)
boundaries
are
defined
by
Nielsen.
4. Population Growth from 1990 to 2011: Miami
138%
100%
60%
36%
-‐20%
Total Hispanic White Black Asian
Population Population Population Population Population
Source:
Geoscape
American
Marketscape
DataStream™
and/or
Consumer
Spending
Dynamix™
Series
2011.
The
Designated
Market
Area
(DMA)
boundaries
are
defined
by
Nielsen.
5. Lines of Demographic Growth: Miami
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
1990 2000 2011 2016
Hispanic Population 1,064,674 1,575,704 2,133,711 2,343,368
White non-Hispanic
1,594,115 1,468,113 1,276,868 1,186,915
Population
Black non-Hispanic Population 563,374 749,753 901,253 929,100
Asian non-Hispanic Population 39,877 66,415 94,759 103,166
Source:
Geoscape
American
Marketscape
DataStream™
and/or
Consumer
Spending
Dynamix™
Series
2011.
The
Designated
Market
Area
(DMA)
boundaries
are
defined
by
Nielsen.
6. Latinos by Country of Origin: Miami
2% 1%
Hispanic Population
20%
Asian Other White non-Hispanic
Population
Black 48% Black non-Hispanic
Hispanic Population
Asian non-Hispanic
Population
29%
Other Population
Minority
breakdown
Source:
Geoscape
American
Marketscape
DataStream™
and/or
Consumer
Spending
Dynamix™
Series
2011.
The
Designated
Market
Area
(DMA)
boundaries
are
defined
by
Nielsen.
7. Latinos by Country of Origin: Miami
Other, 11%
Argentinean, 2%
Venezuelan 3% Cuban, 30%
Peruvian, 4%
Honduran, 4%
Dominican, 5%
Mexican, 7%
PuertoRican, 9%
Nicaraguan, 7%
Colombian, 9%
Source:
Geoscape
American
Marketscape
DataStream™
and/or
Consumer
Spending
Dynamix™
Series
2011.
The
Designated
Market
Area
(DMA)
boundaries
are
defined
by
Nielsen.
