The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience. This one features signs and cases related to Vice— and how it defines the future of storytelling in regard to both: content and channels.

1. UNDERSTAND TODAY. SHAPE TOMORROW.
The Best Of Vice - a collection of business development, brand building
& customer experience signs and cases relating to Vice Media.
SNAPSHOT:
VICE MEDIA
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2. CONTENT.
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Chapter Two
VICE CONTENT
Chapter Three
VICE CHANNELS
Chapter One
VICE ABOUT
REPORT TITLE // CONTENT. INTRODUCTION
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3. ABOUT
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4. Vice has a digital reach that
exceeds 96 million people
worldwide monthly
Source: comScore / Vice
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5. Vice channel has
2.2 billion
views on YouTube
Source: comScore / Vice
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6. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
ABOUT VICE
Vice started operating in 1994 as a counter-
culture magazine, to transform itself into a global
media giant and a go-to source for younger
audience several years later.
Vice has turned itself from an edgy and provoking
content provider to a well respected source of
documentaries and content creator with a highly
mastered command of video.
Over the years, Vice has participated in lots of
initiatives and developed itself on a large scale, also
due to continuous partnerships.
This Snapshot is about how Vice defines the future
of publishing and storytelling in regard to both:
content & channels.
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7. CONTENT
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8. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
The Vice Guide to
Europe
Explore sign
Vice developed a series of guides for travelers who
are frustrated by lack of relevant travel guides for
young people.
The Vice Guide To Europe 2014 covers 16 European
cities, 13 of which are traditional grand tour
destinations and three are in Eastern Europe.
Due to its several offices around the world, Vice
is able to produce guides that go beyond listing cheap
places to sleep and go into the things that really
matter to young people e.g. clubbing culture as well
as street politics of the region and cheap places to
sleep.
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9. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Vice Guide To Mental
Health
Explore sign
The magazine Vice has partnered with a UK mental
health charity Mind to create an online platform
dedicated to mental health.
The Vice Guide to Mental Health wants to remove
the stigma around this issue and encourage the
public conversation by featuring real stories showing
the reality of living with a mental health illness. The
campaign aims to change the way the society thinks
about mental illnesses and open a frank, explanatory
dialogue.
The articles cover subjects like the influence of
recreational drug use on mental health,
underreported illnesses or the impact of austerity on
people battling mental health conditions.
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10. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Vice– The Business of
Life
Explore sign
Vice News has teamed up with Bank of America and
Pinterest to launch a show to make complicated
money matters more transparent to young people.
The show brings together writers, thinkers, policy
experts, and scholars to break down the facts and
figures that shape our world. The topics include
student debt, immigration and money, the cost of
war, why artists don't make money, and other
financial topics that appeal to millennials.
This fresh perspective will be spread via Pinterest
and their insights department Pinsight Labs which
offers a analytical look at the financial topics that
millennials are interested in.
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11. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Vice's & Unilever Series
Explore sign
Vice, through one of their digital channels– Broadly,
has now partnered up with Unilever in order to
deliver content and insights about women in
workplaces.
Vice's new web series sponsored by Unilever, is
focused on women working in male-dominated
environments. The first episode of "A Day With"
features Denisse Arranda who is a "Venezuelan
transplant, sports car enthusiast and one of the top
engineers for NASA."
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12. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Vice to Contribute to
Verizon's New Mobile
Video Platform
Explore sign
Vice cooperates over a multiyear deal to provide
exclusive video content to Verizon's new platform.
The content includes Vice's new interview series,
autobiographies, and also add an exclusive curated
selection of original videos on topics familiar to Vice:
food, travel, tech, and more. The partnership with
Verizon comes shortly after their deals with HBO,
Spotify, Samsung, and Snapchat.
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13. CHANNELS
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14. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Vice and Fremantle to
Launch Online Food
Network
Explore sign
Vice and Fremantle created an online hub dedicated
to food including videos, web series, written features
and recipes.
“Today’s youth are the driving force behind the food
culture explosion, yet they remain totally
underserved when it comes to original food
programming,” Vice Media president Andrew
Creighton said in a statement. “Partnering with the
best in class, FremantleMedia, the new Vice food
channel will upend the culinary media landscape,
producing more jaw-droppingly entertaining original
multi-channel food programming.
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15. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
SIGN
Vice News
Explore sign
The independent counter culture Vice
magazine launched its breaking news channel on
Youtube.
Vice's content has shifted from dealing mostly with
independent arts and pop cultural matters to
covering more serious news topics. The magazine's
editors have championed the "Immersionist" school
of journalism, regarded as something of
a DIY antithesis to the methods practiced by
mainstream news outlets.
So far Vice has focused on long
form documentaries, reports and news documents,
but from now on Vice News will offer its audience
short formed reports, breaking news, live streams,
which will be accessible on YouTube on a daily
basis, combined with social media.
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16. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Vice Media Courts
Women with New
Channel
Explore sign
Vice launched its first female-focused channel,
covering a variety of topics including politics, culture,
lifestyle, sex and fashion.
Among the various programming that are aired, the
launch series include Ovary Action, which explores
reproductive health and fertility.
Broadly's publisher Shanon Kelley said in a press
release: "The same principles Vice applies to its
storytelling will also apply to everything Broadly will
do – we're telling original stories you can't find
anywhere else, in the same voice and tone as that of
our audience."
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17. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
VICELAND TV Channel
Explore sign
Vice will soon be launching their new, 24-hour cable
channel VICELAND, that will be featuring lots of new
programming.
After making and releasing thousands of videos and
documentaries over the past several years, Vice has
decided to create its own, cable channel VICELAND
and share own vision of how TV should look like.
The mission of Vice's new TV is similar to their
company one: "It's us trying to understand the world
we live in by producing pieces about things we're
curious about, or confused about, or that we think
are funny."
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18. SUMMARY
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19. Vice’s approach is always about authenticity - even in the
most shocking of forms. That has created impressive
credibility for the brand that does underline it on a
constant basis.
Content produced by Vice is always audience-focused and
immersive. The brand offers experience-based, consumer-
engaging and truly relevant pieces that are empowering
the audience and bringing valuable information and
knowledge.
Vice puts itself as a mentor and a storyteller only, and
leaves advocating for the brand in the hands of their
audience.
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KEY TAKEOUTS
Vice is constantly strengthening their expertise through
partnerships with other companies– from giants like
Unilever who they approach women issues with, to mental
health organisations where the media company gets
relevant insights and ideas for problems to tackle on their
dedicated channels.
Vice goes where the audience is– that is why the brand
decided to open a channel on YouTube or find a new
solution to provide content for cable TV.
Vice is not overwhelming their audience with diverse
content on one channel– they populate channels with
content relevant for the particular one. All to create value
for their audience.
CHANNELSCONTENT
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20. Need more inspiration?
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Get in touch with us
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21. IMPRINT
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www.lhbs.com
THANK YOU
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22. UNDERSTAND TODAY. SHAPE TOMORROW.
Discover
ABOUT
LHBS. Define Develop Deliver
We are an unconventional strategy firm that helps clients to
better understand today and successfully shape tomorrow. LHBS
has extensive experience & expertise in business development,
brand building and customer experience. The firm works across all
major industries for clients from the FT Global 500, German
Mittelstand and fast growing startups.
http://www.lhbs.com
ABOUT
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23. UNDERSTAND TODAY. SHAPE TOMORROW.
INSPIRATION
-HUB
INSPIRATION-HUB
23
The Best Of Series and signs featured in each of the Snapshots is
powered by the LHBS Inspiration-Hub.
The LHBS Inspiration-Hub is a digital platform that brings
customized insights and inspiration to the heart of your
organization. It is a digital platform that tracks changes in people,
markets and technology.
https://inspiration-hub.com/
LHBS// SNAPSHOT: VICE MEDIA