1. Social Media: The Misunderstood Teenager? Liz Azyan Doctoral Researcher Royal Holloway, University of London Twitter: @Liz_Azyan Email: liz@lgeoresearch.com http://www.LGEOResearch.com

3. “ Other authors have pockets of fans online, but nothing to this extent. Stephenie Meyers Twilight series is the first social networking best seller.” Trevor Dayton, a vice-president at Indigo, Canada’s leading bookseller.

6. SOCIAL MEDIA

7. 5 Top Social Media Myths

8. Of course there are teenagers that would do this….

9. But there are also teenagers who would do this…

11. Let’s talk about engaging with citizens who are essentially government customers!

12. THIS IS A TEST

14. C. 5 billion Number of minutes per day spent on ?

15. That’s > 3 million days, EVERY DAY

20. That’s 1,157 every second

22. growth rate from Jun 08 - Jun 09 D. 1928% %

23. SOCIAL MEDIA REVOLUTION

25. Source: Wordle.net Technologies can be confusing Source: Wordle.net

26. COMMON MISTAKE BY GOVERNMENT AGENCIES

27. Fear gets in the way of innovation and customer engagement. Opportunities are seen as a threat.

30. How is Social Media Changing Communication? 1. It’s changing the way we READ “ It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of ‘reading’ are emerging as users ‘power browse’ horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense.” --The “Information Behaviour of the Researcher of the Future” study

31. 2. It’s changing the way we WRITE “ I’ve been an editor for 20-plus years. But Twitter… has become my mid-career editing coach.…If I were teaching journalism…I’d have students edit 500-word stories as Tweets. Not for the result, but the process. I’ve edited miles of copy in my day. Nonetheless, I find that every time I sit down to write a meaningful Tweet I hone my craft a bit more.” --Craig Stoltz, ex-Washington Post, “How Twitter Finally Taught Me to be an Editor”

32. 3. It’s changing the way access INFORMATION “ If the news is that important, it will find me.” 4. It’s making communication more EFFICIENT

35. A FEW BAD EGGS.……

36. Making it hard to get senior management buy-in and making a good business case for social media in government…

37. Truth is… it’s a learning curve for any new technology. People are learning the rules as it develops. Except these rules are determined by human behaviour. Therefore we need both sceptics and enthusiasts to work together to find a winning solution.

38. BECAUSE THERE IS A SHIFT HAPPENING….

39. Talking about fear for security… Hey did I mention the U.S. Air Force is using social media and have already developed best practices? Their mission is to use current and developing Web 2.0 applications as a way to actively engage conversations between Airmen and the general public. U.S. AIR FORCE SOCIAL MEDIA HANDBOOK HTTP://WWW.AF.MIL/SHARED/MEDIA/DOCUMENT/AFD-090406-036.PDF

40. Impact on Politics? Remember the ‘ Obama’mania during the elections?

41. It’s about the relationship

42. “ It has never been about me. It has always been about you.”

43. www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment Flickr: Steve Furman Government should be TRANSPARENT PARTICIPATORY COLLABORATIVE

44. TRUST is personal . . . requires risk-taking . . . about relationships, not transactions . . . based on being willing to put the other’s needs first.

45. Government “with” the people

46. . The traditional way of finding help…

47. . … but the world has changed

49. . Parts of the UK Government actually ‘get’ Social Media

54. Sharing activities to networks Publish reviews from CitySearch to Facebook Both CitySearch and Facebook get behavior and sharing data Bring friends to CitySearch

59. Government agencies’ unique challenges with using social media March 23, 2009

60. Social media enables solutions for achieving our government’s objectives March 23, 2009 Transparency Participation Collaboration Employees & Enterprise Customers & Citizens Suppliers

83. Hit some conferences and join online communities!!!

84. Subscribe to my Blog!!! ;o) http://www.lgeoresearch.com

85. Remember: Start small, but start now Tactics Audience Goal Revolutionary

86. Remember: Embrace the loss of control Photo: Kantor, http://www.flickr.com/photos/kantor

87. Questions? Liz Azyan Twitter:@Liz_Azyan Blog: http://www.lgeoresearch.com Email: liz@lgeoresearch.com