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2010   Corporate Informational Packet
In 2009, the Round Rock Express professional baseball team celebrated its 10 th  Anniversary season. The Express are a part of the Pacific Coast League, which consists of 16 teams across the country. The team plays a 144 game schedule, 72 of those games at home in The Dell Diamond.  The Dell Diamond is a $30 million facility and is one of the premier facilities in all of Minor League Baseball. The ballpark features 8,496 chair back seats with cupholders and 30 luxury suites, a grass berm, swimming pool, Fun Zone, a LED video board and the 10,000 square-foot United Heritage Conference Center and the new, state-of-the art Intel Club.  The 2008 Average Attendance –  8,706   per game  – compared to a league average of  6,192 .  Total Nine-Season Home Attendance (2000-2009):  6,709,971 The Team & The League
Above: Matthew McConaughey & Lance Armstrong  enjoying a game Right: Clint Black throwing out the first pitch Above : Dennis Quaid &  former Express Skipper Jackie Moore  Below:   Roger Clemens warming up in 2006 The Dell Diamond – the place to be!
Right : Reid Ryan, Musician Robert Earl Keen, and Nolan Ryan  Below, Right:   Ron “Papa Jack” Jackson, Hall of Famer Jim Palmer and Jackie Moore  Below, Left : Reckless Kelly performs the National Anthem The Dell Diamond – the place to be!
Ownership Ryan-Sanders Baseball, the ownership group of the Round Rock Express and Corpus Christi Hooks Baseball Clubs includes the following members:   Nolan Ryan Don Sanders Reid Ryan Reese Ryan Jay Miller Roger Clemens Andy Pettitte  Don Baylor Spike Owen Craig Biggio Jeff Kent Brooks Kieschnick Ryan-Sanders Baseball  has emerged as a successful  ownership group as the parent company of the Houston Astros' top two minor league affiliate teams.  The group was awarded the Businessmen of the Year Award, presented by Minor League News in the fall of 2004 .  In 2008, the annual survey by Sports Q Scores found that  Nolan Ryan  was cited as the 3 rd   most recognizable and well- liked athlete in all of sports.
Not Just Baseball… The Dell Diamond is home to numerous events throughout the year.  Overall, more than  one million people  come to the facility annually.  Not only is it the  multi-purpose complex  home of the Round Rock Express, but it also provides businesses, charities and private citizens a place to meet, organize and celebrate.  For your business, that just means more exposure in our year-round facility!  Willie Nelson – concert at The Dell Diamond on August 4, 2009
Kellie Pickler  @ Freedom Fest concert Jerry Jeff Walker leading the 7 th  Inning Stretch Above : John Mellencamp @ August 4 concert
August 4 concert crowd
Relay For Life Astros Caravan Luncheon – Jeff Bagwell and Milo Hamilton Clint Black Concert  Rudy’s BBQ Commercial
Media Coverage The Round Rock Express and The Dell Diamond have been covered widely by local, regional and national publications and networks.  A unique blend of ownership, affiliation, market, facility and success have made the Round Rock Express the talk of baseball.
Round Rock, Texas: Named # 7 of Best Places to Live by  Money Magazine  in August 2008
Austin/Round Rock, Texas: Named # 2 of Best Cities to Do Business 2008 in  Inc. Magazine  in July 2008
Awards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Round Rock has become known as a proving ground for major league talent.  Express alumni include: Express Today, Astros Tomorrow Ezequiel Astacio Jason Hirsh Jason Lane Cody Ransom Eric Bruntlett Chris Burke Morgan Ensberg Carlos Hernandez Charlton Jimerson Wandy Rodriguez Chris Sampson Luke Scott Willy Tavaras Brad Lidge Scott Linebrink Roy Oswalt Tim Redding Round Rock has also hosted many rehab starts for Astros players, including: Roger Clemens  Andy Pettitte  Lance Berkman  Brandon Backe  Jeff Kent
The Fan The Round Rock Express averages over 8,700 fans a game.  These people are mostly college educated with families.  They are consumers that are the perfect demographic for your business to target for market branding. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where does the Express fan live? 57% reside in Travis County 36% reside in Williamson County 7% reside in outlying counties Source: Scarborough Research
The Fan ,[object Object],Source: Scarborough Research ,[object Object],[object Object],[object Object]
Sponsors The success of the Express has opened the door for many national and regional companies to do business in the Round Rock community for the first time.  Whether it is entertaining clients in a luxury suite, renting the facility for a company picnic or filming a national television show, the lure of The Dell Diamond is the common thread that leads these companies to Round Rock and it is the community’s positive atmosphere that makes them stay.  Express sponsors range from Fortune 500 companies to local businesses.  The draw for most companies is the Express’ positive image in the community and the large number of people attending ballgames with expendable income.
Signage ,[object Object],[object Object],[object Object]
Signage ,[object Object],[object Object],[object Object]
Signage Roof Signage $10,000 per season
Signage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Signage ,[object Object],[object Object],[object Object]
Signage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Signage ,[object Object],[object Object],[object Object],[object Object]
Promotion Night Sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PlayBill Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],Radio Advertising ,[object Object],[object Object],[object Object],[object Object],Print/Radio
Season Tickets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Party Suite ,[object Object],[object Object],[object Object],Pool & Spa ,[object Object],[object Object],[object Object],Party Areas
Party Deck ,[object Object],[object Object],[object Object],Party Porch ,[object Object],[object Object],[object Object],Party Areas
Skybox Suite ,[object Object],[object Object],[object Object],[object Object],[object Object],Picnic  Area Party Areas
Intel Club ,[object Object],[object Object],[object Object],Party Areas
[object Object],[object Object],[object Object],[object Object],Sampling
Terms and Conditions ,[object Object],[object Object],[object Object]

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Round Rock Express

  • 1. 2010 Corporate Informational Packet
  • 2. In 2009, the Round Rock Express professional baseball team celebrated its 10 th Anniversary season. The Express are a part of the Pacific Coast League, which consists of 16 teams across the country. The team plays a 144 game schedule, 72 of those games at home in The Dell Diamond. The Dell Diamond is a $30 million facility and is one of the premier facilities in all of Minor League Baseball. The ballpark features 8,496 chair back seats with cupholders and 30 luxury suites, a grass berm, swimming pool, Fun Zone, a LED video board and the 10,000 square-foot United Heritage Conference Center and the new, state-of-the art Intel Club. The 2008 Average Attendance – 8,706 per game – compared to a league average of 6,192 . Total Nine-Season Home Attendance (2000-2009): 6,709,971 The Team & The League
  • 3. Above: Matthew McConaughey & Lance Armstrong enjoying a game Right: Clint Black throwing out the first pitch Above : Dennis Quaid & former Express Skipper Jackie Moore Below: Roger Clemens warming up in 2006 The Dell Diamond – the place to be!
  • 4. Right : Reid Ryan, Musician Robert Earl Keen, and Nolan Ryan Below, Right: Ron “Papa Jack” Jackson, Hall of Famer Jim Palmer and Jackie Moore Below, Left : Reckless Kelly performs the National Anthem The Dell Diamond – the place to be!
  • 5. Ownership Ryan-Sanders Baseball, the ownership group of the Round Rock Express and Corpus Christi Hooks Baseball Clubs includes the following members: Nolan Ryan Don Sanders Reid Ryan Reese Ryan Jay Miller Roger Clemens Andy Pettitte Don Baylor Spike Owen Craig Biggio Jeff Kent Brooks Kieschnick Ryan-Sanders Baseball has emerged as a successful ownership group as the parent company of the Houston Astros' top two minor league affiliate teams. The group was awarded the Businessmen of the Year Award, presented by Minor League News in the fall of 2004 . In 2008, the annual survey by Sports Q Scores found that Nolan Ryan was cited as the 3 rd most recognizable and well- liked athlete in all of sports.
  • 6. Not Just Baseball… The Dell Diamond is home to numerous events throughout the year. Overall, more than one million people come to the facility annually. Not only is it the multi-purpose complex home of the Round Rock Express, but it also provides businesses, charities and private citizens a place to meet, organize and celebrate. For your business, that just means more exposure in our year-round facility! Willie Nelson – concert at The Dell Diamond on August 4, 2009
  • 7. Kellie Pickler @ Freedom Fest concert Jerry Jeff Walker leading the 7 th Inning Stretch Above : John Mellencamp @ August 4 concert
  • 9. Relay For Life Astros Caravan Luncheon – Jeff Bagwell and Milo Hamilton Clint Black Concert Rudy’s BBQ Commercial
  • 10. Media Coverage The Round Rock Express and The Dell Diamond have been covered widely by local, regional and national publications and networks. A unique blend of ownership, affiliation, market, facility and success have made the Round Rock Express the talk of baseball.
  • 11. Round Rock, Texas: Named # 7 of Best Places to Live by Money Magazine in August 2008
  • 12. Austin/Round Rock, Texas: Named # 2 of Best Cities to Do Business 2008 in Inc. Magazine in July 2008
  • 13.
  • 14. Round Rock has become known as a proving ground for major league talent. Express alumni include: Express Today, Astros Tomorrow Ezequiel Astacio Jason Hirsh Jason Lane Cody Ransom Eric Bruntlett Chris Burke Morgan Ensberg Carlos Hernandez Charlton Jimerson Wandy Rodriguez Chris Sampson Luke Scott Willy Tavaras Brad Lidge Scott Linebrink Roy Oswalt Tim Redding Round Rock has also hosted many rehab starts for Astros players, including: Roger Clemens Andy Pettitte Lance Berkman Brandon Backe Jeff Kent
  • 15.
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  • 17. Sponsors The success of the Express has opened the door for many national and regional companies to do business in the Round Rock community for the first time. Whether it is entertaining clients in a luxury suite, renting the facility for a company picnic or filming a national television show, the lure of The Dell Diamond is the common thread that leads these companies to Round Rock and it is the community’s positive atmosphere that makes them stay. Express sponsors range from Fortune 500 companies to local businesses. The draw for most companies is the Express’ positive image in the community and the large number of people attending ballgames with expendable income.
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  • 20. Signage Roof Signage $10,000 per season
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