International mentor Jonathan talks about new technologies and how we engage audiences with them. “Choose the platform based on the audience and their likely location. Think about how each user will move between each platform and don’t choose a platform just for the sake of it”

1. Evolving Technology,
where will your
audience be?
Jonathan B C Marshall

2. what
• evolution of interactive technologies
• Focus on the different audiences for each
of these technologies
• Decide which devices your audiences will
need

3. technologies
• TV - Television, Home cinema
• PC - Computers, Games consoles
• Mobile - Phones, iPod, PSP

4. DVB-T/S/C
IPTV TV DVB-H
Mobile
PC
Devices
3G
Streaming
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