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Evolving Technology, Evolving Audiences - Jonathan Marshall

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Gary Hayes
Gary Hayes
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Evolving Technology, Evolving Audiences Jonathan Marshall
what • Bridge the gap between innovating and interacting • Talk about the evolution of the following devices • Lean back - Television, Home cinema • Lean forward - Computer/Games consoles • Mobile - Phones, Portable Media Players, Games • Decide which devices your audiences will use • How your concept will evolve in the future
storytelling • Passed on by word of mouth • Inaccuracies and Embellishments became part of story • Now everything can be recorded and duplicated • How will stories evolve in the future?
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall

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  • 1. Evolving Technology, Evolving Audiences Jonathan Marshall
  • 2. what • Bridge the gap between innovating and interacting • Talk about the evolution of the following devices • Lean back - Television, Home cinema • Lean forward - Computer/Games consoles • Mobile - Phones, Portable Media Players, Games • Decide which devices your audiences will use • How your concept will evolve in the future
  • 3. storytelling • Passed on by word of mouth • Inaccuracies and Embellishments became part of story • Now everything can be recorded and duplicated • How will stories evolve in the future?