This document contains a series of tweets and quotes from Kyle Lacy on various marketing topics. It discusses how consumers are changing the future of the inbox by using apps and services to track packages, find price drops, stop unwanted emails, and automatically sort emails. It also discusses how location data and predictive intelligence can be used for personalized brand marketing messages. The final section discusses how connected products will drive relevance through data rather than opinions, and how data should drive better actions rather than just metrics.
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8. Ginni Rometty
CEO, IBM
What you will see with rapid
data and social sharing is the
death of the average and the era
of you.
Businesses will be able to truly
serve the individual.
@kyleplacy
21. 91% of consumers
indicated that access to
content across all devices
was important.
2014 Mobile Behavior Report, ExactTarget Marketing Cloud
@kyleplacy
22. 83% of US Consumers
research products while
in-store on their mobile
phone.
Google’s Our Mobile Planet Report
@kyleplacy
27. Consumers are changing the
future of the inbox into…
a shopping engine
Brought to you by ReturnPath
28. Consumers are using
[mo.b]
to track their packages
and track their spending
Consumers are using Slice
to find out when prices fall
and products get recalled
Brought to you by ReturnPath
29. Consumers are changing the
future of the inbox into…
a clutter-free environment
Brought to you by ReturnPath
30. Consumers are using
Unsubscriber to easily
stop unwanted emails
Consumers are using
mailstrom to methodically
reach Inbox Zero
Brought to you by ReturnPath
31. Consumers are using
Inbox Pause to control
when they get mail
Organizer
Consumers are using
Organizer because it
automatically sorts their mail
by category …
Brought to you by ReturnPath
32. … which is the reason
Gmail developed the
tabbed inbox, which
automatically sorts
incoming email
Brought to you by ReturnPath
We are transforming The Inbox into a shopping engine
mo.barranges your emails into a searchable catalog of purchases, analyzes your spending, tracks shipments, and protects your privacy by providing a @motleyb.com email to use instead of your personal address.Slicesorts your purchases, tracks shipments, organizes your receipts, tells you when prices drop for products you buy, and alerts you to product recalls
We want clearer and un-cluttered inboxes
Unsubscriber allows users on any platform to mark which emails they don’t want, then Unsubscriber manages every part of the unsubscribe process.Mailstrom learns to sort your mailbox in groups of similar messages, helping you quickly triage your email based on your unique approach to cleaning out the inbox
Inbox Pause protects your productivity by keepingemail from distracting you at critical times. Users can suspend all incoming messages and schedule them for delivery when it’s more convenient.Organizer automatically categorizes email in to inbox folders and gives you a daily summary of who sent what
… These behavioral changes are why GMAIL created Tabs
Rethinking Place.
Last mile project – how do you innovate around the delivery point.