50. Stacie enters the contest and selects the option to
Opt-in to promotional messages from Major Cook so
that she can be the first to find out about similar offers.
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
76. Kunskapsspår
Sök E-postkommunikation
A2, 1 trappa upp A4, 1 trappa upp
Sociala medier
A1, stora salen
Webbstrategi E-handel
C1, nedre plan C2, nedre plan
Notas do Editor
Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.