2. www.kylelacy.com @kyleplacy facebook.com/kyleplacy

15. c

33. 1. Telling the Story

44. 2. Multiple Touchpoints

45. 3. Integration

46. 4. Brand Awareness

47. 5. Connecting with Influencers

48. Millennial Donors capturing engagement from the next generation June 28, 2010

49. the next generation of givers

53. Donations Last Year 23% 42% $0 - $49 $300+

54. Largest Gift Last Year 43% 15% $0 - $99 $1,000+

55. Volunteer Hrs. Last Year 36% 29% 0-5 Hrs. 30+ Hrs.

56. key findings

57. a seat at the table: give me a voice

58. Access 53% 61% Have It. Want It.

59. Value Opinions 75% 25% Yes. No.

60. Strategic Thinking 75% 25% Yes. No.

61. two-faced: find me on Facebook, meet me face-to-face

62. Receive Information 93% 23% 27% Email. Facebook. Print.

63. Likely to Donate 81% 66% Email. Face to Face.

64. emerging evangelists: help me spread the word

65. Willingness – Family/Friend 70% 30% Yes. No.

66. What Do You Need? 91% Specific Information& Website Links

67. what does this mean ?

68. Millennial Donor Focus Copyright Achieve 2010 Major Donors Intermediate Donors Annual Donors Constituency Followers

69. The engagement gap is the space or void between a transactional donor/volunteer and someone who sits on its board. The engagement gap blocks people from opportunities to hear, participate in and contribute to the betterment of the organization.

70. The Holidays are a perfect time to give, and I will probably always send a check to this organization – they’re doing a great job. I ran in the 5K once, it’s a good cause, and I had friends going as well. It was a great time for a great cause, I’d love to do more!

71. Institution Commitments Copyright Achieve 2010

72. Copyright Achieve 2010

79. Information Please! Millennials look for more information when they first hear about organizations. Through website and Google. Ensure that you are ready to inform and create easy calls of action. Copyright Achieve 2010

80. information first, do nothing second, volunteer third, & donate last Copyright Achieve 2010 Answer Options Not Likely Some-what Likely Likely Very Likely Volunteer 60.4% 34% 0.5% 0.4% Donate 69.0% 28% 0.3% 0.2% Obtain more information before donating/volunteering 8.5% 26% 37.0% 28.2% Do Nothing 18.0% 49% 22.0% 12.0%

88. Be Specific… Be Clear… Be Honest… Copyright Achieve 2010 Answer Options Not Likely Some-what Likely Likely Very Likely Specific request to support a particular project 5.2% 39.5% 43.6% 11.6% Organization specifies a particular amount 43.4% 41.7% 13.1% 1.7% Organization specifies where the donation is going 5.7% 31.5% 47.1% 15.5% Annual donation call 56.3% 30.0% 11.4% 2.1% Emergency situation 11.1% 37.3% 36.6% 14.8% Emergency call for specific amount 34.9% 39.5% 19.9% 5.5% General non-specific request 55.7% 36.5% 6.8% 0.9%

92. Find Where People Are Going and Where They Came From Copyright Achieve 2010

93. Millennial Levels of Engagement Site Visitor Content Consumer Contributor Supporter Peer Fundraiser Evangelist Supporter Peer Fundraiser Promoter Supporter Peer Fundraiser Engagement Step 1: Introduction Engagement Step 2: Consumption Engagement Step 3: Role Definition Engagement Step 4: Support Organization Engagement Step 5: Philanthropic Organizer

95. Millennial Engagement Map: Acquisition to Donation Site Visitor Joins Community Receives Email 1 Call to Action Engages in Call to Action 1 Receives Call to Action 2 Receives Donor Information Email 1 Receives Call to Action 3 Solicitation Stewardship Email/Call – Gift Impact 1 Stewardship Email/Call - Gift Impact 2 No Response Receives Alt. Call to Action 1 Receives Donor Information Email 2 Receives Call to Action 4 Solicitation Stewardship Email/Call – Gift Impact 1 Stewardship Email/Call - Gift Impact 2 Receives Email 2 Call to Action Engages in Call to Action 2 Receives Call to Action 3 Receives Donor Information Email 1 Receives Call to Action 4 Solicitation Stewardship Email/Call – Gift Impact 1 Stewardship Email/Call - Gift Impact 2 No Response Receives Alternate Email 3 Call to Action Receives Donor Information Email 2 Receives Call to Action 4 Solicitation Stewardship Email/Call – Gift Impact 1 Stewardship Email/Call - Gift Impact 2 Acquisition Cultivation Step 1 Cultivation Step 2 Cultivation Step 3 Cultivation Step 4 Solicitation Stewardship

97. a quick recap !