Enviar pesquisa
Carregar
20 Ways to Measure Digital Marketing Success
•
Transferir como PPTX, PDF
•
34 gostaram
•
8,012 visualizações
Kyle Lacy
Seguir
Here are 20 ways to measure your success in digital marketing.
Leia menos
Leia mais
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 66
Baixar agora
Recomendados
Digital Marketing Strategy Guide
Digital Marketing Strategy Guide
pixelbuilders
http://bit.ly/powerhouse-digital-mktg-proposal This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit). Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016. Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Template
unfunnel
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
Starbucks Social Media Strategy Project
Starbucks Social Media Strategy Project
Courtney Grigsby
Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing friend knows, there is such a thing as TMI (too much information). As marketers sort through the wealth of data, selecting the most important parts can prove daunting at best and down-right tedious at worst. Join experts from StrongMail and Gigya for a deeper look at the types of social data that can dramatically improve the performance of your digital marketing programs. Plus, get actionable advice on how you can apply them to your business. Key Things You Will Learn: * How social data can impact email marketing performance * The best types of social data to use in your email marketing * Strategies for harnessing social data for other digital programs * Insights from top brands like Finish Line, PACSUN, and Old Navy.
StrongView and Gigya webinar: Using Social Data to Improve Digital Marketing
StrongView and Gigya webinar: Using Social Data to Improve Digital Marketing
StrongView
In this presentation, we explore how exactly to calculate ROI and ROAS in order to better understand your digital marketing and its return on investment. We cover core concepts, walk step-by-step through the calculation process, and highlight important considerations and tips. Originally presented at the 2016 Craft Beverage Expo in Oakland, CA.
CBE16 - Advanced Strategies to Predict Digital Marketing ROI
CBE16 - Advanced Strategies to Predict Digital Marketing ROI
CraftBev
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'. The webinar looked at some key areas in relation to campaign planning, including: - Different types of campaign planning - Key campaign planning elements - What are the different phases of campaign planning? - Campaign planning tools This presentation contains all of the practical information that was shared. For more information visit www.freshegg.co.uk/blog and search for "webinar"
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
Fresh Egg UK
Digital Marketing = Results. Buyers are changing. Buyers are more educated and more self-reliant than ever. Marketers roles are changing. They must do more with less. With digital marketing, you can maximize your ROI and stop wasting time. You can reduce expenses in marketing and sales and generate qualified sales leads to increase revenue.
How Digital Marketing Can Improve Your ROI, Efficiency, and Sales & Marketing...
How Digital Marketing Can Improve Your ROI, Efficiency, and Sales & Marketing...
ParkerWhite Brand Interactive
Starbucks Marketing Persona
Social Marketing Persona
Social Marketing Persona
Elly Krafcik
Recomendados
Digital Marketing Strategy Guide
Digital Marketing Strategy Guide
pixelbuilders
http://bit.ly/powerhouse-digital-mktg-proposal This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit). Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016. Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Template
unfunnel
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
Starbucks Social Media Strategy Project
Starbucks Social Media Strategy Project
Courtney Grigsby
Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing friend knows, there is such a thing as TMI (too much information). As marketers sort through the wealth of data, selecting the most important parts can prove daunting at best and down-right tedious at worst. Join experts from StrongMail and Gigya for a deeper look at the types of social data that can dramatically improve the performance of your digital marketing programs. Plus, get actionable advice on how you can apply them to your business. Key Things You Will Learn: * How social data can impact email marketing performance * The best types of social data to use in your email marketing * Strategies for harnessing social data for other digital programs * Insights from top brands like Finish Line, PACSUN, and Old Navy.
StrongView and Gigya webinar: Using Social Data to Improve Digital Marketing
StrongView and Gigya webinar: Using Social Data to Improve Digital Marketing
StrongView
In this presentation, we explore how exactly to calculate ROI and ROAS in order to better understand your digital marketing and its return on investment. We cover core concepts, walk step-by-step through the calculation process, and highlight important considerations and tips. Originally presented at the 2016 Craft Beverage Expo in Oakland, CA.
CBE16 - Advanced Strategies to Predict Digital Marketing ROI
CBE16 - Advanced Strategies to Predict Digital Marketing ROI
CraftBev
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'. The webinar looked at some key areas in relation to campaign planning, including: - Different types of campaign planning - Key campaign planning elements - What are the different phases of campaign planning? - Campaign planning tools This presentation contains all of the practical information that was shared. For more information visit www.freshegg.co.uk/blog and search for "webinar"
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
Fresh Egg UK
Digital Marketing = Results. Buyers are changing. Buyers are more educated and more self-reliant than ever. Marketers roles are changing. They must do more with less. With digital marketing, you can maximize your ROI and stop wasting time. You can reduce expenses in marketing and sales and generate qualified sales leads to increase revenue.
How Digital Marketing Can Improve Your ROI, Efficiency, and Sales & Marketing...
How Digital Marketing Can Improve Your ROI, Efficiency, and Sales & Marketing...
ParkerWhite Brand Interactive
Starbucks Marketing Persona
Social Marketing Persona
Social Marketing Persona
Elly Krafcik
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates. In case you wait for some case study in your industry it will be too late.
B2B Digital Marketing Roadmap
B2B Digital Marketing Roadmap
Moses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
Digital marketing strategy for B2B sector
Digital marketing strategy for B2B sector
Moses Gomes
Care about learning 'How Co-Branding & Co-Marketing Can Bring Efficiency'. You will find this deck presented by Kapil Nakra, Co-Founder, Digital Vidya at Master Franchise Conference 2014
How Co-Branding & Co-Marketing Can Bring Efficiency
How Co-Branding & Co-Marketing Can Bring Efficiency
Digital Vidya
Presentation from Digital Olympus - 6th December 2016.
The Benefits of Using Choice Architecture in Digital Marketing
The Benefits of Using Choice Architecture in Digital Marketing
Paul Wood
How to contact editors and get your submissions published.
Get your guest-posting submission published. Useful tips and automation of th...
Get your guest-posting submission published. Useful tips and automation of th...
Igor Gorbenko
David Bain, founder and host of Digital Marketing Radio presents "5 steps from podcasting to hosting your own online live event", slides from his session from Digital Olympus, December 2016.
5 Steps from Podcasting to Hosting Your Own Online Live Event
5 Steps from Podcasting to Hosting Your Own Online Live Event
David Bain
Slides from Results-driven Approaches to Help you Stand out From the Crowd webinar: Digital Marketing Strategy Evaluation and Reverse Engineering
Digital marketing strategy evaluation and reverse engineering #passion4digital
Digital marketing strategy evaluation and reverse engineering #passion4digital
KEDGE Business School
Tactics that work for link acquisition in 2016 and into 2017 with case studies throughout.
Digital Olympus Tried and tested link acquisition tactics for success
Digital Olympus Tried and tested link acquisition tactics for success
Laura Crimmons
With Google suggesting 35% - 40% of the value assigned to a website (which is used to rank sites) is based on links, these are increasingly the focus of businesses looking to increase their online visibility. Some PR agencies are selling blogger link building as a service (an SEO specialism) but who can you trust now Google is handing out penalties based on bad links? Most valuable links seem to come from bloggers but how to you judge who is right for your business? How do you reach the quality influencers most effectively? Where are these secret blogger groups? Should you go with a PR for outreach, a specialist SEO agency or do it yourself? In this Digital Olympus session you will be taught how to use the tools available to find, assess and reach out to influencers as well as assessing potential bloggers reaching out to you.
Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!
Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!
Judith Lewis
Do you know how to create impressive visual content that builds real and long-lasting relationships with top influencers? I bet you do. I do too. And Venngage has figured out how. In the past year, Venngage has doubled down on content marketing and grown traffic, sign-ups, and revenue by over 400%. Now, they use visual content like infographics to build long-lasting relationships with major influencers in their niche, and maintain a 15% growth rate week-over-week. Want to see results like that for yourself? - Find and pitch influencers in your niche - Create compelling visual content for those influencers - Build high quality backlinks with images and kill it on SEO
How to Use Visual Content for Higher Rankings and Better Relationships
How to Use Visual Content for Higher Rankings and Better Relationships
Nadya Khoja
Want to understand how to beat your competition and their online marketing strategy? Simply learn from them!
Digital Olympus: How To Beat Your Competitors
Digital Olympus: How To Beat Your Competitors
Laura Hogan
There’s a big difference between strategy and tactics. If you find yourself always changing your planned activities and find your marketing has become reactive, rather than proactive, then it’s likely you’re too focused on the granular tactics. This presentation covers how to determine a quality strategy, empower your team/agency to make smart decisions and follow the overall direction of your marketing mission. Creating more effective, impactful SEO strategies.
How Strategic is your Strategy?
How Strategic is your Strategy?
White.net
CRO Conversion Rate Optimization can be life and death for your web revenue. Learn 4 essential approaches to win competitively, bring targeted new prospects, diagnose sickly performance, and win with PageSpeed.
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
Michael Stricker
Creating High Quality Content for Visitors and Making it Google-friendly - http://digitalolympus.net/ - Digital Olympus - 06122016 Murat Yatagan will explain how to create high quality content for websites visitors and to make it Google-friendly. Murat Yatağan is an SEO Consultant with more than 8 years of expertise on SEO and UX, of which 5 years derives from his Sr. Product Analyst role at Google Search Quality Team in Ireland. Murat was involved in several teams at Google, such as web spam fighting with a specialized approach on manual actions, reconsideration requests, site recoveries, backlink profile analysis and community management. Murat is a member of Advisory Board at two startups from Turkey (KTH Event Agency and indisera) focusing on growth strategies and technical consultancy and Co-Founder of a Turkish startup (SociRest). He’s a regular speaker of industry events, podcasts and meet-ups. As an active member of the SEO Community, he is authoring on organic search and digital marketing. Plus, he offers in-company SEO trainings and occasionally gives lectures on SEO at universities.
Creating High Quality Content for Visitors and Making it Google-friendly
Creating High Quality Content for Visitors and Making it Google-friendly
Murat Yatağan
The presentation was given for LTC's conference in Indianapolis on October 26, 2017.
Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
Kyle Lacy
The presentation was given at the PostNord ecommerce conference in Boras, Sweden.
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
Kyle Lacy
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
Kyle Lacy
Presentation given at SMPS Build Business Conference on July 17, 2017. We talk about the importance of Amazon, Google, Alibaba and the other consumer tech giants changing the world.
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
Kyle Lacy
This is the second presentation of Closing the Knowledge Divide. This version was used for the Quality Associates user conference on June 15th in Washington DC.
How to Build the Business of the Future v2
How to Build the Business of the Future v2
Kyle Lacy
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Kyle Lacy
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston. The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable. Here are a few.
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
Kyle Lacy
Mais conteúdo relacionado
Destaque
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates. In case you wait for some case study in your industry it will be too late.
B2B Digital Marketing Roadmap
B2B Digital Marketing Roadmap
Moses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
Digital marketing strategy for B2B sector
Digital marketing strategy for B2B sector
Moses Gomes
Care about learning 'How Co-Branding & Co-Marketing Can Bring Efficiency'. You will find this deck presented by Kapil Nakra, Co-Founder, Digital Vidya at Master Franchise Conference 2014
How Co-Branding & Co-Marketing Can Bring Efficiency
How Co-Branding & Co-Marketing Can Bring Efficiency
Digital Vidya
Presentation from Digital Olympus - 6th December 2016.
The Benefits of Using Choice Architecture in Digital Marketing
The Benefits of Using Choice Architecture in Digital Marketing
Paul Wood
How to contact editors and get your submissions published.
Get your guest-posting submission published. Useful tips and automation of th...
Get your guest-posting submission published. Useful tips and automation of th...
Igor Gorbenko
David Bain, founder and host of Digital Marketing Radio presents "5 steps from podcasting to hosting your own online live event", slides from his session from Digital Olympus, December 2016.
5 Steps from Podcasting to Hosting Your Own Online Live Event
5 Steps from Podcasting to Hosting Your Own Online Live Event
David Bain
Slides from Results-driven Approaches to Help you Stand out From the Crowd webinar: Digital Marketing Strategy Evaluation and Reverse Engineering
Digital marketing strategy evaluation and reverse engineering #passion4digital
Digital marketing strategy evaluation and reverse engineering #passion4digital
KEDGE Business School
Tactics that work for link acquisition in 2016 and into 2017 with case studies throughout.
Digital Olympus Tried and tested link acquisition tactics for success
Digital Olympus Tried and tested link acquisition tactics for success
Laura Crimmons
With Google suggesting 35% - 40% of the value assigned to a website (which is used to rank sites) is based on links, these are increasingly the focus of businesses looking to increase their online visibility. Some PR agencies are selling blogger link building as a service (an SEO specialism) but who can you trust now Google is handing out penalties based on bad links? Most valuable links seem to come from bloggers but how to you judge who is right for your business? How do you reach the quality influencers most effectively? Where are these secret blogger groups? Should you go with a PR for outreach, a specialist SEO agency or do it yourself? In this Digital Olympus session you will be taught how to use the tools available to find, assess and reach out to influencers as well as assessing potential bloggers reaching out to you.
Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!
Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!
Judith Lewis
Do you know how to create impressive visual content that builds real and long-lasting relationships with top influencers? I bet you do. I do too. And Venngage has figured out how. In the past year, Venngage has doubled down on content marketing and grown traffic, sign-ups, and revenue by over 400%. Now, they use visual content like infographics to build long-lasting relationships with major influencers in their niche, and maintain a 15% growth rate week-over-week. Want to see results like that for yourself? - Find and pitch influencers in your niche - Create compelling visual content for those influencers - Build high quality backlinks with images and kill it on SEO
How to Use Visual Content for Higher Rankings and Better Relationships
How to Use Visual Content for Higher Rankings and Better Relationships
Nadya Khoja
Want to understand how to beat your competition and their online marketing strategy? Simply learn from them!
Digital Olympus: How To Beat Your Competitors
Digital Olympus: How To Beat Your Competitors
Laura Hogan
There’s a big difference between strategy and tactics. If you find yourself always changing your planned activities and find your marketing has become reactive, rather than proactive, then it’s likely you’re too focused on the granular tactics. This presentation covers how to determine a quality strategy, empower your team/agency to make smart decisions and follow the overall direction of your marketing mission. Creating more effective, impactful SEO strategies.
How Strategic is your Strategy?
How Strategic is your Strategy?
White.net
CRO Conversion Rate Optimization can be life and death for your web revenue. Learn 4 essential approaches to win competitively, bring targeted new prospects, diagnose sickly performance, and win with PageSpeed.
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
Michael Stricker
Creating High Quality Content for Visitors and Making it Google-friendly - http://digitalolympus.net/ - Digital Olympus - 06122016 Murat Yatagan will explain how to create high quality content for websites visitors and to make it Google-friendly. Murat Yatağan is an SEO Consultant with more than 8 years of expertise on SEO and UX, of which 5 years derives from his Sr. Product Analyst role at Google Search Quality Team in Ireland. Murat was involved in several teams at Google, such as web spam fighting with a specialized approach on manual actions, reconsideration requests, site recoveries, backlink profile analysis and community management. Murat is a member of Advisory Board at two startups from Turkey (KTH Event Agency and indisera) focusing on growth strategies and technical consultancy and Co-Founder of a Turkish startup (SociRest). He’s a regular speaker of industry events, podcasts and meet-ups. As an active member of the SEO Community, he is authoring on organic search and digital marketing. Plus, he offers in-company SEO trainings and occasionally gives lectures on SEO at universities.
Creating High Quality Content for Visitors and Making it Google-friendly
Creating High Quality Content for Visitors and Making it Google-friendly
Murat Yatağan
Destaque
(14)
B2B Digital Marketing Roadmap
B2B Digital Marketing Roadmap
Digital marketing strategy for B2B sector
Digital marketing strategy for B2B sector
How Co-Branding & Co-Marketing Can Bring Efficiency
How Co-Branding & Co-Marketing Can Bring Efficiency
The Benefits of Using Choice Architecture in Digital Marketing
The Benefits of Using Choice Architecture in Digital Marketing
Get your guest-posting submission published. Useful tips and automation of th...
Get your guest-posting submission published. Useful tips and automation of th...
5 Steps from Podcasting to Hosting Your Own Online Live Event
5 Steps from Podcasting to Hosting Your Own Online Live Event
Digital marketing strategy evaluation and reverse engineering #passion4digital
Digital marketing strategy evaluation and reverse engineering #passion4digital
Digital Olympus Tried and tested link acquisition tactics for success
Digital Olympus Tried and tested link acquisition tactics for success
Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!
Digital Olympus SEOs vs PRs vs Bloggers - FIGHT!
How to Use Visual Content for Higher Rankings and Better Relationships
How to Use Visual Content for Higher Rankings and Better Relationships
Digital Olympus: How To Beat Your Competitors
Digital Olympus: How To Beat Your Competitors
How Strategic is your Strategy?
How Strategic is your Strategy?
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
Creating High Quality Content for Visitors and Making it Google-friendly
Creating High Quality Content for Visitors and Making it Google-friendly
Mais de Kyle Lacy
The presentation was given for LTC's conference in Indianapolis on October 26, 2017.
Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
Kyle Lacy
The presentation was given at the PostNord ecommerce conference in Boras, Sweden.
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
Kyle Lacy
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
Kyle Lacy
Presentation given at SMPS Build Business Conference on July 17, 2017. We talk about the importance of Amazon, Google, Alibaba and the other consumer tech giants changing the world.
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
Kyle Lacy
This is the second presentation of Closing the Knowledge Divide. This version was used for the Quality Associates user conference on June 15th in Washington DC.
How to Build the Business of the Future v2
How to Build the Business of the Future v2
Kyle Lacy
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Kyle Lacy
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston. The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable. Here are a few.
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
Kyle Lacy
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance. YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Kyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE. Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Kyle Lacy
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Kyle Lacy
Presentation deck given at TrackMaven's digital conference in Boston on July 7, 2016
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
Kyle Lacy
My first draft of potential marketing team organizational structures. Let me know your thoughts!
Marketing Team Organizational Structures
Marketing Team Organizational Structures
Kyle Lacy
Presentation given at the Inbound Experience conference in Milwaukee and Green Bay on 5/23 & 5/24.
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
Kyle Lacy
Presentation given in New York City on 5/19 for Idio. Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing. Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Kyle Lacy
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Kyle Lacy
Mais de Kyle Lacy
(20)
Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
How to Build the Business of the Future v2
How to Build the Business of the Future v2
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
Marketing Team Organizational Structures
Marketing Team Organizational Structures
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Baixar agora