This is the PowerPoint presentation originally shown at the vendor info meeting in April of 2012. To apply to be a vendor, send an email to Kurt@NewBoCityMarket.com

1. The NewBo City Market
Overview for Potential Vendors – April, 2012

2. The NewBo City
Market Staff
 Ann Poe: Executive Director – Cedar Rapids
Councilwoman, former community liaison for Rebuild
Iowa
 Wendy Zimmermann: Operations Manager -
Former Market Supervisor of the Iowa City Farmer’s
Market
 Kurt Friese: Director of Healthy Food & Advocacy –
Owner of Devotay Restaurant & Bar in Iowa City,
publisher of Edible Iowa River Valley magazine

3. Vision and Mission
Cedar Rapids City Market, Inc., with the encouragement of the city of Cedar Rapids, was
established as a 501(c) (3) non-profit to provide the leadership and to become the catalyst for
developing a year-round market promoting healthy behaviors, community culture, and
economic development following the 2008 flood. Its mission is focused on six main areas:
 Create new small business and job opportunities for food producers and entrepreneurs.
 Encourage revitalization and redevelopment of a flood-devastated part of the greater
Cedar Rapids downtown following the 2008 flood.
 Provide a venue that encourages an active, healthy lifestyle.
 Create a central meeting place for community residents and visitors.
 Promote increased regional agricultural activity.
 Environmental Stewardship - Operate Market facilities that are energy and resource
efficient by implementing processes for recycling, composting, use of alternative energy
and education.

4. Market Research
In September of 2009, the CRCM Board contracted with non-
profit consulting firm Project for Public Spaces (PPS) to estimate
the market demand for the NewBo City Market enterprise.
Some Highlights:
 Fresh food sales potential for the Market at $2.1 million
($40,000/week) or about $136 per gross square foot.
 Adding prepared food takes those sales to $3 million.
 The NewBo City Market estimates attracting 10-15% of the
DDFM visits per month with an average sale of $30.
 Weekly estimated attendance ranges from 1500 off-peak to
3500 during peak times.

5. Sister Markets Around
the USA
North Market, Columbus, Ohio

6. Sister Markets Around
the USA
North Market, Columbus, Ohio

7. Sister Markets Around
the USA
River Market, Little Rock, Arkansas

8. Sister Markets Around
the USA
River Market, Little Rock, Arkansas

9. Sister Markets Around
the USA
Reading Terminal Market, Philadelphia, Pennsylvania

10. Sister Markets Around
the USA
Reading Terminal Market, Philadelphia, Pennsylvania

11. Sister Markets Around
the USA
The City Market, Kansas City, Missouri

12. Sister Markets Around
the USA
The City Market, Kansas City, Missouri

13. Sister Markets Around
the USA
The Milwaukee Public Market, Milwaukee, Wisconsin

14. Sister Markets Around
the USA
The Milwaukee Public Market, Milwaukee, Wisconsin

15. Sister Markets Around
the USA
The Findlay Market, Cincinnati, Ohio

16. Sister Markets Around
the USA
The Findlay Market, Cincinnati, Ohio

17. Sister Markets Around
the USA
The Findlay Market, Cincinnati, Ohio

18. A Few Definitions
 Anchor Vendors: The full-time, permanently
installed, annual-lease tenants in the Southeast end
of the Market Hall.
 Seasonal Vendors: The people who lease stalls on a
daily or seasonal basis, who set up and tear down
their booths each day in the Flex Space or Market
Yard.
 Flex Space: The center-to-northwest portion of the
Market Hall that can be used for seasonal vendors
and for special events.

19. A Few Definitions
 The Kirkwood Teaching Kitchen: Operated by
Kirkwood Community College, the Kitchen is used
by them for continuing ed. Classes during the
week, and by NewBo City Market (under Kurt’s
management), for classes on evenings and
weekends.
 The Learning Garden: Working title for the
vegetable garden, living wall, composter and water
catchment located at the north corner of the Market
Yard.

20. A Few Definitions
 Market Yard: An outdoor area in front of hall will be the
space that vendors will use from May to October for
outdoor markets. Some (not all) of the space is designed
to allow vendors to pull in with their trucks and sell off
the back of their vehicles. Approximately 44 vendors can
be accommodated in the Market Yard.
 Market Square: Abutting the corner of 12th Avenue and
3rd Street is the Market Square. The central meeting
place and congregating area for visitors to the NewBo
City Market and the New Bohemia arts/entertainment
district, the Square will have additional vending
spaces. The Market Square will be the home to a
playground, concerts, plays, sports functions and other
outdoor events.

21. A Few Definitions
 Farmers’ Market: A farmers’ market is a space where
farmers, food artisans, and sometimes crafters or even
restaurants set up temporary booths to sell their wares and
take them down each day.
 Public Market: A public market is comprised of
grocery, produce, meat, fish, dairy, flowers, coffee, etc. in
built-in booths that are kept in place. A public market is
administered more like a shopping mall than like a
farmers’ market.
NewBo City Market is a Public Market, with additional
farmer’s market components.

22. Floor Plan of the
Market Hall

23. Plans for
NewBo City Market

24. Plans For
NewBo City Market

25. Plans for
NewBo City Market
A view of the interior, from the center looking toward the Anchor
Vendors

26. Hours of Operation
Hours may vary by season and special occasion but we
contemplate regular hours as follows:
 Tuesday: 4:00 PM - 8:00 PM (Seasonal)
 Thursday: 4:00 PM - 8:00 PM
 Saturday: 8:00 AM - 8:00 PM
 Sunday: 10:00 AM - 6:00 PM

27. Anchor Vendor
Categories
Restaurant Ethnic
Bread Bakery Gluten and/or Sugar Free
Pastry Baker Vegetarian
Staples/Drinks/Misc Ice Cream or Sweets
Butcher Coffee or Tea
Fish Wine/Beer
Farm Produced Goods Juice
Farm Processed Food Pasta
Florist Dairy
Prepared or Take Out Food Snacks

28. Applying to be an
Anchor Vendor
Preference for Anchor vendors will be given to Iowa owned
businesses. Anchor space is limited to 40 stalls, which we
estimate will be divided among 20-25 vendors. The basis for
selecting vendors includes the following criteria:
 Type and quality of product offered, with preference
given to those who have made a commitment to
providing fresh food from healthful ingredients, locally
sourced whenever feasible.
 Experience of the merchant and ability to execute on
plan.
 Uniqueness of displays, signage and booth presentation,
including quality of fixtures and equipment.

29. Applying to be an
Anchor Vendor
 Level of on-site preparation or production
 Willingness to comply with Market rules and participate in
Market events and promotions
 Commitment to environmentally friendly practices such as
alternatives to prepackaged items in plastic wrappers, using
containers and bottles that are compostable, participating in
NewBo City Market’s recycling and composting programs, etc.
 A commitment to food accessibility and fair, reasonable
prices, in an effort to comply with NewBo City Market’s
mission to serve the food desert (as defined by the USDA) in
Oakhill/Jackson, downtown, and adjacent neighborhoods.

30. Anchor Vendor
Bottom Line
1 Booth 2 Booths 3 Booths 4 Booths
Monthly Stall Rent (10% off) (15% off) (15% off)
$ 280.00/mo $ 504.00/mo $714.00/mo $952.00/mo
N/A $65/month N/A (2 hoods)
Exhaust Hood and Cleaning $110/mo
Pass Thru Pass Thru Pass Thru Pass Thru
Electricity- Metered
Basic Electricity-Non- $6/week $10/week $15/week N/A
Metered

31. Applying to be a
Seasonal Vendor
 Indoor, canopied and lawn booths may be rented on a
day or seasonal basis.
 The preferred vendors at the NewBo Farmers Market
will be Iowa farmers who grow produce or animals for
food items.
 Product diversity will be encouraged by giving special
preference to those farmers who grow and sell unique
items that add to the variety that can be obtained.
 Farmer’s market participants must understand that
inside the NewBo City Market Hall not all products for
sale will be locally grown.

32. Seasonal Vendor
Bottom Line
Single Day Fees 10x10 stall
Indoor*
$30/day
Tue &/or Thu BULK
Sat &/or Sun $42/day DISCOUNTS
Outdoor Awning w/ vehicle* STILL
Tue &/or Thu $30/day BEING
Sat &/or Sun $42/day DEVELOPED
Lawn (any day, no vehicles) $24

33. A Few Important Dates
 April 16th, 10 am: Groundbreaking – Public
Welcome.
 April 17th: Real, hard-hats-on construction begins.
 October 1st (tentative): Anchor vendors may begin
building out their spaces.
 November 1st: Market Hall Opens.
 May 2nd, 2013: First Outdoor Markets begin

34. A Few Important Anchor
Vendor Deadlines
 May 31st: Anchor vendor’s preliminary applications
due.
 June 15th: Vendor Selection Committee announces
finalists
 July 15th: Finalists’ in-depth proposals due
 August 6th: Final Roster of Anchor vendors
announced
 November 1st: Market Hall doors open.

35. A Few Important Seasonal
Vendor Deadlines
 June 30th: Holiday Market vendors’ preliminary
applications due.
 July 16th: Vendor Selection Committee announces Holiday
Market finalists.
 August 15th: Finalists’ additional info, if requested, is due.
 September 14th: Final Roster of Holiday Market vendors
announced.
 November 1st: Market Hall doors open.
Deadlines for subsequent seasonal markets and events TBA

36. Thank You!
We appreciate your input and enthusiasm for this
exciting project! NewBo City Market promises to be
an alluring shopping experience, a community hub, an
entertainment hotspot, and an exciting learning space.
We Welcome Your Comments!
 Kurt@NewBoCityMarket.com
 Wendy@NewBoCityMarket.com