My presentation during the Social Media Week Lagos on Careers, the impact of social media and the future. Enjoy!!!

2. LAGOS
Social Media,
The Future
and
Your Career
- ‘Kunle Olaifa

3. Evolution of Work
HUNTER-GATHERER - First class of workers,
hunter-gathers had a basic and communal
knowledge. Living and working in small groups of
people knowledge transferred from old to young
and focused around how to survive.
FARMER & ARTISAN - Throughout the 11th
century and later, labour was confined to
manual and craft trade – mostly agriculture.
Think: Blacksmiths and farmers. Less than 1% of
the workforce were intellects.
INDUSTRIAL REVOLUTION WORKER - Industrial
Revolution marked a major turning point in
history when manual labour shifted to machine
based manufacturing. Industrialization moved
people from the fields into the factories. End of
world war II heralded global growth of
corporations & work.

4. Evolution of Work
TECHNOLOGY NOVICE - Second half of the 20th
century, new data processing age was born.
Workers were challenged to learn the mechanics
of the new office technology eg. Fax, Personal
computer. Workers were now relying on
communication network necessary for
information sharing.
INFORMATION PROFESSIONAL – Internet dramatically
revolutionised the way workers connect and develop their work
products. With the help of email and software solutions, work has
become asynchronous, flexible and efficient..
KNOWLEDGE WORKER - Work becomes
more virtual using smartphone, tablets and
other mobile devices in what is called “hyperconnected”.

5. The following
did not exist
•MySpace
•Twitter
Evolution
from the
turn of the
century….
•Facebook
•LinkedIn
•Google +
•YouTube
•Instagram
•Tumblr
•Pinterest

6. Social Media & U….
Are you using Social Media?
What do you use social media for?
Which platform do you use?
(LinkedIn, Twitter, Youtube,
Facebook etc)
How often do you use social media?
Is Social Media working for you and
your career?

7. Social Media is Here to Stay
Visiting social sites is now the most
popular online activity – ahead of
personal e-mail2
79% of the top 100 Fortune 500 use
Twitter, Facebook or corporate blogs3
Facebook reaches 35.2 percent of the
entire Internet population.
61% of active Twitter users following
companies, brands or products on social
networks.
LinkedIn has over 100 million members in
over 200 countries and territories around
the world.
One in 20 users is a recruiter, headhunter,
or HR professional.
Mobile devices user are twice as active as
Nigeria – in Africa
No 2 – Facebook
No 1 - Twitter
No2 - LinkedIn
2 The Nielsen Company, 2010
3 Burson-Marsteller, The Global Social Media Check-up 2010

8. Social Media & Your Job Search
 If you are seeking the next
opportunity it’s a must!!!
 You never know when a potential
employer might be looking!
Networking opportunities. Eighty
percent (or more) of job opportunities come
through some form of networking—
networking is one of the most important
tools in your job search toolkit.
Meet new contacts from across the world by
engaging in conversation on social media and
participating in chats, groups and more.
Professional online presence.
Employers today are screening candidates
based on their online reputational data—
profiles, search results, websites, photos, and
anything else they can find that’s attached to
your name.
Proactively creating professional results shows
that you’re serious about your job search and
career.

9. Social Media & Your Job Search
Thought leadership. Show that you’re
committed to your career by positioning
yourself as a thought leader in your industry.
Write status updates, tweets, blog posts
pertaining to recent trends in your field, share
advice from other thought leaders and
participate in online groups and chats.
Connect directly with employers.
Recruiters, hiring managers and CEOs are now
active on social media. Read their blog, connect
with them on LinkedIn or Twitter, and
comment on the content they share.
It’s easier than ever to build relationships with
folks you might never meet in real life—take
advantage of it!

10. GETTING THE BEST OF SOCIAL MEDIA
Build a good online profile - Your bio, photograph
and all you leave online act as an online resume.
Use Keywords - employers use search tools to find
candidates that match the job description using
keywords.
Share
your
experience,
education
and
accomplishments in your profile to help them learn
about you.
Use a similar handle across networks. Make it easy
for others to find you on whichever platform .
Focus on building mutually beneficial relationships—
don’t just connect with people that can help you. Think
about how you can help them, too.

11. GETTING THE BEST OF SOCIAL MEDIA
 Regularly post interesting and relevant articles,
photos, videos and other content to stay visible
online.
 Don’t spam your network by constantly talking
about yourself.
 Look for people in your industry and geographic
area to follow and connect with.
 Get Testimonials/recommendations – they speak
volumes and will position you competitively and
establish trust in your reputation.
 Ask and answer questions, marketing yourself as
an expert. Your contributions will draw
attention.

12. Employers

13. 2013 survey of 26,874 students and graduates and 694 top employers globally
•Key insights –
-Career websites and Social Media are the two most important places for talents to meet
employers online
74% of job seekers use companies’ career websites, which continues to be their
most important source of information online.
94% say that in addition to the career website, employers should present
themselves on at least one social or professional platform.
The most popular one is Facebook: 61% expect employers to have a career page
here (+4% compared to 2012).
Duplicating the career website content and dumping it on social networks is not
the solution. Content and message need to be adjusted to each channel.
Job seekers do not want just a career, they want the perfect match. They expect
employers to give them personalized insights and recommendations on each channel.
Courtesy - Potential Park Communications 2013

14. “The career website is the employer’s show room
where you go to see what the company has to offer.
Social Media however is the job seeker’s living room
where the employers go to catch their attention – more
a place for fun than facts, but very effective for building
talent relationships.
This is where job seekers feel out if the messages and
promises of the career website pass the reality check.”
-Julian Ziesing (Potential Park)

15. Mobile
80% of active Twitter users log on through mobile devices
More than 250 million active users access Facebook through their mobile
devices.
Mobile devices user are twice as active as non-mobile users.
Almost 12 million unique visitors visit LinkedIn every day
Did you know?
-There are more Smartphones sold per day than babies born
19% of job seekers said they ‘currently use’
their mobile device for career related
activities, and over 50% ‘could imagine’
doing so.
An audit of 350 top employers
and found that 7% had a mobile
career website and 3% had a
mobile job app.

16. What Social Media Recruiting does for you….
 Better candidate quality
 Better ROI
 Shorter time-to-hire
 A wider, more diverse pool of talent
 Stronger Employer brand
 Stronger impact.
 Higher response rates.
 More impactful Messaging

17. Future Trends
• Automation
• Precision technology
• Lesser privacy
• Speed
• Smaller (sometimes called smarter)
• Freelance marketplaces ….more of oDesk and
Elance

18. What you need for today’s career?
• Education – Academic excellence
• Information – What is happening? When? Where? How?
• Networking –Build and use your contacts
• Flexibility – Be adaptable
• Employability Skills*
• Awareness – Watch
Stand Out today!!!

19. The Future Workplace
www.futureofworkafrica.com

20. ‘ Kunle Olaifa
‘Kunle
…Human Resources Professional
…Graduate of Microbiology
…Member of the Society of Human Resources Management (SHRM)
…Passionate about Careers solutions with an unending quest for
information and knowledge management.
‘Kunle Olaifa
Head Human Resources – West Africa
Samsung
+234 8098899333; olaifa@gmail.com
@kunleolaifa
‘Kunle Olaifa

21. Also see