Case study for the first of it's kind monitoring app built by Kuliza to monitor performance of apps, get performance analytics and understand the end user experience better

1. CUSTOMER SUCCESS STORIES txtWeb
Kuliza Innovation Case Studies
Monitoring tool for
application
performance testing
Category: Product Innovation
www.kuliza.com

2. CUSTOMER SUCCESS STORIES txtWeb
A first of its kind app testing and monitoring
KULIZA platform for a leading global SMS based
TECHNOLOGIES service provider
Company Name: Kuliza Technologies Project Duration: 2 months
Customer Name: txtWeb*, US & India Project cost: One time development cost: USD 15,000
Vertical: Information Technology Tools / Technologies used: Android, simple DB, PHP
About txtWeb:
txtWeb is a global platform where anyone
with a mobile phone can discover and
Project Profile:
consume internet and txtWeb related
content just by using SMSing Keywords Case: txtWeb had a first of its kind SMS based app store.
With hundreds of apps in its basket, and a demand that can
Relevance: shoot anywhere from 20,000 to 1.3 mil. SMS requests per
SMS enabled phone outnumber internet day, txtWeb did not have any reliable tool to understand the
users in India by a large number. By end user experience, problems the user is facing with the app
building a platform where internet and performance of the apps at peak load hours. Moreover,
information can be retrieved via SMS,
even if any issues were reported by users, there was always
txtWeb enables millions more to get
access to relevant information like that an issue with whether the problems lays in the hands of
related to government, health, travel, txtWeb or the SMS service providers.
education, weather etc to make their lives
easier. txtWeb has hundreds of SMS apps As a solution, txtWeb needed some form of smart platform to
in its store. A few highlights are: monitor these apps 24X7 and give a real picture of the user
experience by monitoring parameters like performance of
 @cric app: helps you know latest apps as a function of telecom provider, telecom circle,
cricket scores response time of each app, which apps were not responding
 @wikipedia app: helps you find etc.
Wikipedia pages for keywords
 @news app: helps you get latest
news via SMS Kuliza, being txtWeb’s technology partner was asked to come
 @word app: gets you dictionary up with a solution to this problem
meaning of your keyword
 @chat app: 3 way chat application via
SMS
*txtWeb is powered by Intuit
www.kuliza.com

3. CUSTOMER SUCCESS STORIES txtWeb
Detailed Methodology  App response as a function of This Andriod based app
telecom provider monitoring and analytics tool
and innovation  App response as a function of called ‘ollo’ has a large
telecom circle market as currently not many
To deal with the problem,  Minute by minute app players provide app
Kuliza built the first of its behavior across the day monitoring and analytics
kind Android based app tools. It would appeal to all
monitoring and analytics The monitoring mechanism is app providers across various
tool ‘ollo’ to monitor the initiated by a remote control where mobile app stores, SMS app
performance of client’s apps the client can control which apps providers to help them in
24 X 7. need to be tested, the testing understanding the user
frequency and criteria for success. experience and monitor their
The monitoring framework app performance 24X7
includes a web dashboard, an The remote control triggers a
android app and a remote Kuliza built Android app in the ollo’s system integrates with
control over web that monitors Kuliza monitoring lab that sends AWS and android APIs and
the following parameters for SMS inputs from various mobile can be easily used to test
various apps for txtWeb phones. This app tracks the SMS app systems hosted on
 App response time app behavior in txtWeb cloud.
 Number of unresponding eccosystem and sends the output
apps to the reporting dashboard of the
 App response as a client which provides complete
function of server load analytics and performance
behavior of the app.
Impact ABOUT KULIZA
issues lie in the entire information
This app solved a big problem Kuliza is a social technology
flow and what exactly needs to be
for txtWeb – getting a better firm focused on helping
rectified
understanding of user companies leverage
experience. Before this app,
Overall this app has tremendously technology support in the
txtWeb had no reliable
impacted the quality of txtWeb areas of social software,
automated mechanism to
appstore and their quality community platforms, mobile
understand what problems the
checking operations
user is facing with the app. apps, and cloud
For Kuliza, it is an excellent case computing for improving
This app has made it easy to business performance,
where the client came up with a
understand the key pain
problem and Kuliza worked out a communication and customer
points if an app fails to work
unique and innovative solution to engagement.
properly. This app helps them
tackle it.
understand where the key
www.kuliza.com