How games mechanics can drive engagement and have a positive impact on every aspect of society

1. Za Social: Gamification & the art of creating engagement 27th January 2011

2. Why are games so special ?

3. Value of Customer Engagement - Great experiences create evangelist and viral spread

4. Blissful Engagement - Well designed games are know to provide blissful engagement

5. The Unexpected Game Frenzy - Recently, games connected to reality have had amazing adoption

6. Understanding the game fabric

8. Multiple short / long terms aims

9. Appointment

10. Recognition / Reward

11. Progression

12. Rapid & frequent feedback

14. Multiple short / long terms aims

15. Appointment

16. Recognition / Reward

17. Progression

18. Rapid & frequent feedback

20. Games are Transforming Society - Game are being used to enhance engagement in all aspects of our lives

21. Games improving personal lives

23. It is an iPhone / android app which would record the runners jogging track using GPS

24. The runner would also be able to track his path, speed, distance covered across runs and measure progress

25. The app had social integration to publish progress amongst friends

27. Games enhancing brand engagement

29. The jimmy choo trainers were checked-in to different locations for short durations

30. Participants had to follow the campaign to track trainer locations

31. If participants arrived to a checked-in location while the trainers were there, they would be rewarded with a trainer of choice

33. Signed baseball’s by pitcher dropped across San Francisco

34. Photos of the ball in particular locations shared on contest site

35. Participants to locate the ball and check-in with code “SF got wings”

38. One of the elements on the car dashboard is a tree

39. The growth of the tree is dependent on how people drive their car. More fuel efficient driving results in an increase in the tree count

42. Objective to teach students the value of Blogging

43. Students to write blog posts as part of course work for each weekly topic

44. Students were rewarded with extra credit points and badges based on content quality , popularity, etc

46. Quest involves answering 70 questions the answers to which are available in the museums

47. Time based challenge quests are periodically organized

50. Each member of the town was given Macon bonds which could be used as currency in local shops.

51. The catch was that people were given half of the bond noted and had to find the owner of the other half to reimburse of good

54. The game created a dashboard for signifying how much oil is left simulating that the world was facing an oil crisis

55. The participants were supposed to alter their oil consumption keeping in mind the data on the dashboard and document their actions

56. The were points and rewards for actions taken

58. Participants are supposed to come up with ideas for solutions for these problems

59. Participants also can vote and comments on others ideas

60. Points get allocated for ideas and other actions on the community

63. Weekly one social problem would be narrated as a graphic novel

64. Participants would be required to either further investigate, ideate, or act on the social problem mentioned

65. Points were associated with each action. Only participants who had contributed could move to the next story ( launched a week later)