This document provides advice for starting a new business and discusses whether an individual has a chance of success. It outlines three types of innovation - genesis, product-to-product, and utility-to-utility - and notes that the sweet spot for startups is taking established products and making them utilities by reducing costs. It also warns of the "wall of inertia" that large companies face and encourages open source approaches and building an ecosystem to overcome inertia. The document concludes that an individual does have a chance of success, especially with certain types of innovations, if they are aware of these strategies and approaches.
2. ex IBMer
ex Red Hatter
work @ Currency One
I like games
About me
"Go board part" by Dilaudid - Own work; modified from Image:Go_board.jpg, which was made by
user:donarreiskoffer. Licensed under CC BY-SA 3.0
47. ●contract to fulfill
●sheer price matters
●no room for innovation
●really large scale
●nobody will see that
●existing users may not be willing to switch unless you’re
significantly cheaper
ocan you be significantly cheaper without deep
experience in the field?
Startup problems
54. Canonical vs Red Hat
●a number of years of really unsuccessful fight
●tough competition of free, open sourced products
●huge inertia proportional to the size of adopter
community
●product needs to be 9x better to cause replacement*
●entering still possible, time-proportional market share
product-to-product startup
* heard from one business angel, may be an approximation
55. No. Unless you’ve got
●a really, really good product
●a really, really good sales
●a lot of time
Do I have a chance?
56. Three types of innovation
●genesis
●product-to-product, utility to utility
That said...
57. Three types of innovation
●genesis
●product-to-product, utility-to-utility
●there is one more...
That said...
58. Let’s go back to evolution
Genesis UtilityCustom Built Product(+rental)
Value
wonder
59. Let’s go back to evolution
Genesis UtilityCustom Built Product(+rental)
Value
peaceful competitionwonder
60. Let’s go back to evolution
Genesis UtilityCustom Built Product(+rental)
Value
wall of
inertia
peaceful competitionwonder
62. ●to increase the overall effectiveness of sales departments [...];
●to improve the effectiveness of sales to large customers [...];
●[...] more precise monitoring of the level of customer satisfaction[...];
●[...] price policy (promotional offers, packaging of services) [...];
●[...] ATMAN Private Cloud [...];
●[...] sales of services outside Poland [...].
Inertia
http://media.atm.com.pl/en/pr/291131/atm-publishes-its-financial-report-for-the-third-quarter-of-2014
63.
64.
65. Let’s go back to evolution
Genesis UtilityCustom Built Product(+rental)
Value
wall of
inertia
peaceful competitionwonder
companies stop here
66. ●is a deadly threat to corporations
●is the sweet spot for startups
the wall of inertia
67. takes product, makes “cost of doing business” utility
examples:
●Amazon EC2
●Neostrada
product-to-utility startup
68. ●effectiveness - when the price defends you
owhat is the cost of your own datacenter/e-mail server?
oSomething is so cheap, that suddenly everyone can afford it
lFord T
lCommodore 64
lPrinted books
●Jevons effect
Industrialization
76. I work on a tool designed for mapping.
The tool is open-source (ASL 2.0).
I need you to start using it.
You need to be AWARE!
Reasons
77. certain kind of very interesting innovations
scale matters
different scales requires different approaches
open source helps
beware of inertia
Do I have a chance - summary