As a project in grad school I had to critique the website for Humane Society of Utah. The site had so much to offer and needed very little changes.

1. By Kristy Parker

2. Strategy
What is the
strategy
behind the
website?
 Educate
 Save/protect lives of animals
 Raise money & awareness

3. Strength
Simplicity

4. Strength
September 2014 September 2013
Simple design, easy to navigate!

5. Strength
Local animal
stories

6. Strength
Quick links
on landing
page

7. Strength
Facebook Twitter
Links go directly to social media sites

8. Strength
Changing
ads on
landing page

9. Weakness
Too wordy
for landing
page

10. Weakness
Color choice
of banner

11. Weakness
Shelter tab

12. Connectedness

13. Building Trust
Brand is built
from trust
 Since 1960, the Humane Society of
Utah has been sheltering
abandoned animals, fighting cruelty
and neglect, and creating an
environment of respect,
responsibility, and compassion for
all animals across our state.

14. Please take me home…
Thank you