GOOGLE+ (PLUS) AUTHORSHIP PRESENTATION FOR PUBCON NEW ORLEANS 2014. PRESENTATION ON IDENTITY, GOOGLE AND HOW AUTHORSHIP IS AFFECTED BY THIS IDENTITY TAG.
3. So when we talk
Authorship
This
Patent is…
Most Frequently Referenced.
4. Agent rank
Invented by David Minogue and Paul A. Tucker
US Patent Application 20070033168
Published February 8, 2007
Filed: August 8, 2005
5. Agent rank
Simple Patent
Speaks to…
Author
Credibility (Reputation)
Potential Ranking System (Reputation Score)
Digital Signature
Is this all we have to go on?
8. Google and Identity
“He replied by saying that G+ was build [sic] primarily as an
identity service, so fundamentally, it depends on people using their
real names if they’re going to build future products that leverage
that information…”
Andy Carvin reporting on Eric Schmidt of Google revealing Google+ is
an Identity Service not a social network.
https://plus.google.com/117378076401635777570/posts/2y7vqXBtLny#1173780764016357775
70/posts/2y7vqXBtLny
29. Back to Patents.
We can find more information
on what might be part of the rel=author tag if we look
at how Google might be forming algorithmic assessment
of…
CREDIBILITY
VERIFICATION
TWO KEY IDENTITY COMPONENTS
that also make up agent or author rank
33. Verification of Author
• The verified information about the author can be information as to the author's
membership in an organization.
• The verified information about the author can include the number of other
publications of the author that are relevant to the author's online content item.
• The verified information about the author can include the number of citations to
the author's online content item that are made in other publications of one or more
different authors.
• The verified information about the author can include feedback received about the
author or the author's online content item from one or more organizations.
34. Credibility of Author
• The credibility factor can be further based on information about the organization. .
• The credibility factor can be further based on the relevancy of the author's
employment to the author's online content item.
• The credibility factor can be further based on the relevancy of the field of the
author's education or training to the author's online content item..
• The credibility factor can be further based on the relevancy of the one or more
organizations to the author's online content item and the feedback received.
35. Credibility of Author
• The credibility factor can be further based on information about the organization. .
• The credibility factor can be further based on the relevancy of the author's
employment to the author's online content item.
• The credibility factor can be further based on the relevancy of the field of the
author's education or training to the author's online content item..
• The credibility factor can be further based on the relevancy of the one or more
organizations to the author's online content item and the feedback received.
37. Topic Experts Coming Soon…
Or did they already go?
The Google Knol (unit of knowledge)
38. Google WANTS!!
To get …
Rid of Spam Content
Provide More Relevant
Information
How can they do this?
Know who you are
Have authenticated authors
Verify who you are through identity factors
Authenticate your author profile online
Assert your author / post credibility