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Leveraging the Power of Social Media
Start Smart Steps4Success
21st March 2012 Helsinki @Tavastia




                                                                     © MEMEgroup Oy
                          1   •   01.10.10   •   www.memegroup.net
Coach Kristiina Pääkkönen, MBA, M.Soc.Sc.,
Certified Progress Coach, MTi
Business coach Kristiina Pääkkönen is an inspiring and solution focused coach who
has work experience especially in sparring marketing and communications
professionals and entrepreneurs in issues related to social media.

Kristiina helps in creating participative content strategy and making the new work
habits become a part of the basic work processes of the company and the individual
himself.

Twitter: www.twitter.com/KristiinaMeme Website: www.memegroup.net




                                                                                     © MEMEgroup Oy
Social Media is for People


Social Media humanizes business.
It is fun to be an entrepreneur!



                                   Products
                                      Tools




    Tribes
    Relations


                                         3
Logiikka




           Jay Baer




                      4
Usually a human touch works better than a brand!
                                                   5
Work Processes
                 Background Processes




                                        Leadership
Exploring




                                                     © MEMEgroup Oy
                  Communication
Tools




© MEMEgroup Oy
Right channels, smooth process
•Where is my tribe hanging?
•1-3 main channels + support channels
•Website!?-> Blog?!?!
•”SoMe happy hour”?
   • Feed management
•Preparing the content
•Mornings/evenings




                                        © MEMEgroup Oy
Let’s keep in touch!



                       Kristiina Pääkkönen

                       Kristiina.paakkonen@memegroup.net

                       www.twitter.com/KristiinaMeme

                       www.memegroup.net




                                                           © MEMEgroup Oy

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Start Smart in Social Media

  • 1. Leveraging the Power of Social Media Start Smart Steps4Success 21st March 2012 Helsinki @Tavastia © MEMEgroup Oy 1 • 01.10.10 • www.memegroup.net
  • 2. Coach Kristiina Pääkkönen, MBA, M.Soc.Sc., Certified Progress Coach, MTi Business coach Kristiina Pääkkönen is an inspiring and solution focused coach who has work experience especially in sparring marketing and communications professionals and entrepreneurs in issues related to social media. Kristiina helps in creating participative content strategy and making the new work habits become a part of the basic work processes of the company and the individual himself. Twitter: www.twitter.com/KristiinaMeme Website: www.memegroup.net © MEMEgroup Oy
  • 3. Social Media is for People Social Media humanizes business. It is fun to be an entrepreneur! Products Tools Tribes Relations 3
  • 4. Logiikka Jay Baer 4
  • 5. Usually a human touch works better than a brand! 5
  • 6. Work Processes Background Processes Leadership Exploring © MEMEgroup Oy Communication
  • 8. Right channels, smooth process •Where is my tribe hanging? •1-3 main channels + support channels •Website!?-> Blog?!?! •”SoMe happy hour”? • Feed management •Preparing the content •Mornings/evenings © MEMEgroup Oy
  • 9. Let’s keep in touch! Kristiina Pääkkönen Kristiina.paakkonen@memegroup.net www.twitter.com/KristiinaMeme www.memegroup.net © MEMEgroup Oy

Notas do Editor

  1. Anna palautetta: www.twitter.com/kristiinameme tai kristiina.paakkonen@memegroup.net