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Detroit Tigers Online Marketing Strategy,[object Object],Kristen Antioho,[object Object]
Detroit Tigers,[object Object],American League Central,[object Object],Chicago White Sox, Cleveland Indians, Kansas City Royals, Minnesota Twins,[object Object],4x,[object Object]
Challenges/Goals,[object Object],Ticket Sales,[object Object],Home game attendance,[object Object],(),[object Object],(,[object Object],41,255 capacity,[object Object],http://espn.go.com/travel/stadium/_/s/mlb/id/6/comerica-park,[object Object],29,783 Average,[object Object],http://espn.go.com/mlb/attendance,[object Object]
Theme,[object Object],Family friendly,[object Object],Summer fun,[object Object],Wholesome fun,[object Object]
Key  Components,[object Object],724,303,[object Object],Increase “likes”,[object Object]
Key Components,[object Object],Create Tigers Channel,[object Object]
Key Components,[object Object],Guerilla Team,[object Object]
Key Components,[object Object],SEO/SEM/Google,[object Object]
Evaluation,[object Object],#arewetrendingyet?,[object Object],Increase our,[object Object],s,[object Object]
Budget,[object Object],30%,[object Object]
Timeline,[object Object],65%,[object Object],35%,[object Object]

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Detroit tigers online marketing strategy

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