Final Calais For ONA

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Krista Thomas

Calais Presentation for the Online News Association 9.12.08

Tecnologia Negócios

Introducing Calais ,[object Object],[object Object],[object Object]

Why metatagging matters: ,[object Object],[object Object],[object Object]

The market for tagged content is here ,[object Object],[object Object],[object Object]

How it works ,[object Object],[object Object]

Calais progress to date ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Self Organizing Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: The Mail & Guardian Online, South African Newspaper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Using Calais to optimize search and navigation; drive consumer engagement

Example: Gist - today’s news filtered by people, places & events GIST uses Calais to prioritize stories, rank newsmakers & reveal trends / reader demand. It automatically aggregates multiple news sources and slots them into topic.

Three easy ways to get started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! Thomas Tague, Calais Initiative Lead VP Solutions, ClearForest, a Thomson Reuters Company Thomas.Tague@ThomsonReuters.com

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