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Individual
Behavior,
Personality, and
Values

McGraw-Hill/Irwin
McShane/Von Glinow OB 5e

Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
Values, Personality, and Self-Concept at
Fairmont Hotels & Resorts
Fairmont Hotels & Resorts has
excelled as North America’s
largest luxury hotel operator by
hiring people such as
Yasmeen Youssef (shown
here) with the right values and
personality and then nurturing
their self-concept.
YasmeenYoussef
Fairmont Hotels & Resorts
2-2
MARS Model of Individual
Behavior
Situational
Situational
factors
factors
Values
Values
Personality
Personality
Perceptions
Perceptions
Emotions
Emotions
Attitudes
Attitudes
Stress
Stress

Motivation
Motivation

Ability
Ability

Individual
Individual
behavior and
behavior and
results
results

Role
Role
perceptions
perceptions

2-3
The Basic Psychological Model

Behavior = function (Person,
Environment)
Law of Effect = future behavior
is a function of it’s past
consequences
McShane/Von Glinow OB 5e

4

© 2010 The McGraw-Hill Companies, Inc. All rights reserved
Employee Motivation


Internal forces that affect a person’s
voluntary choice ofbehavior
• direction
• intensity
• persistence

M
M
A
A

S
S
BAR
BAR

R
R
2-5
Employee Ability




Natural aptitudes and learned capabilities
required to successfully complete a task
Competencies − personal characteristics that
lead to superior performance
Person − job matching
• selecting
• developing
• redesigning

M
M

A
A

S
S
BAR
BAR

R
R
2-6
Role Perceptions


Beliefs about what behavior is required to
achieve the desired results:
• understanding what tasks to perform
• understanding relative importance of tasks
• understanding preferred

behaviors to accomplish tasks
M
M
A
A

S
S
BAR
BAR

R
R
2-7
Situational Factors


Environmental conditions beyond the
individual’s short-term control that constrain
or facilitate behavior
• time
• people
• budget
• work facilities
M
M
A
A

S
S
BAR
BAR

R
R
2-8
Defining Personality


Relatively enduring pattern of thoughts,
emotions, and behaviors that characterize a
person, along with the psychological
processes behind those characteristics
• External traits – observable behaviors
• Internal states – thoughts, values, etc inferred from

behaviors
• Some variability, adjust to suit the situation

2-9
Nature vs. Nurture of
Personality


Influenced by Nature
• Heredity explains about 50 percent of behavioral

tendencies and 30 percent of temperament
• Minnesota studies – twins had similar behaviour
patterns


Influenced by Nurture
• Socialization, life experiences, learning also affect

personality
• Personality isn’t stable at birth
• Stabilizes throughout adolescence
• Executive function steers using our self-concept as
a guide
2-10
Five-Factor Personality Model
(CANOE)
Conscientiousness
Conscientiousness

Careful, dependable

Agreeableness
Agreeableness

Courteous, caring

Neuroticism
Neuroticism

Anxious, hostile

Openness to Experience
Openness to Experience

Sensitive, flexible

Extroversion
Extroversion

Outgoing, talkative
2-11
Five-Factor Personality and
Organizational Behavior


Conscientiousness and emotional stability
• Motivational components of personality
• Strongest personality predictors of performance



Extroversion
• Linked to sales and mgt performance
• Related to social interaction and persuasion



Agreeableness
• Effective in jobs requiring cooperation and helpfulness



Openness to experience
• Linked to higher creativity and adaptability to change
2-12
Common Personality
Measures


MMPI – Minnesota Multiphasic Personality Inventory
measures “emotional stability” on 10 scales
http://psychology.about.com/od/psychologicaltesting/a/mmpi_2.htm



MBTI – Meyers Briggs Type Indicator



CPI – California Psychological Inventory



HPI - Hogan Personality Inventory

McShane/Von Glinow OB 5e

13

© 2010 The McGraw-Hill Companies, Inc. All rights reserved
MBTI at Southwest Airlines
Southwest Airlines uses the
Myers-Briggs Type Indicator to
help staff understand and
respect co-workers’ different
personalities and thinking styles.
“You can walk by and see
someone's [MBTI type] posted
up in their cube,” says Elizabeth
Bryant, Southwest’s leadership
development director (shown
here).

2-14
Jungian Personality Theory


Swiss psychiatrist Carl Jung



Identifies preferences for
perceiving the environment
and obtaining/processing
information



Commonly measured by
Myers-Briggs Type Indicator
(MBTI)

2-15
Myers-Briggs Type Indicator
(MBTI)


Extroversion versus introversion
• similar to five-factor dimension



Sensing versus intuition
• collecting information through senses versus

through intuition, inspiration or subjective sources



Thinking versus feeling
• processing and evaluating information
• using rational logic versus personal values



Judging versus perceiving
• orient themselves to the outer world
• order and structure or flexibility and spontaneity
2-16
Feeling Valued at Johnson &
Johnson

Johnson & Johnson is one of the most
respected employers because it recognizes
the value of supporting each employee’s selfconcept
2-17
Self-Concept Defined

An individual’s self-beliefs and self-evaluations
 “Who am I?” and “How do I feel about myself?”
 Guides individual decisions and behavior


2-18
Three “C’s” of Self-Concept


Complexity
• People have multiple self-concepts



Consistency
• Improved wellbeing when multiple self-concepts

require similar personality traits and values


Clarity
• Clearly and confidently described, internally

consistent, and stable across time.
• Self-concept clarity requires self-concept
consistency

2-19
Four “Selves” of Self-Concept


Self-enhancement
• Promoting and protecting our positive self-view



Self-verification
• Affirming our existing self-concept (good and bad

elements)


Self-evaluation
• Evaluating ourselves through self-esteem, self-

efficacy, and locus of control


Social self
• Defining ourselves in terms of group membership
2-20
Self-Concept: SelfEnhancement


Drive to promote/protect a positive self-view
• competent, attractive, lucky, ethical, valued




Strongest in common/important situations
Positive self-concept outcomes:
• better personal adjustment and mental/physical

health
• inflates personal causation and probability of
success

2-21
Self-Concept: Self-Verification





Motivation to verify/maintain our existing selfconcept
Stabilizes our self-concept
People prefer feedback consistent with their
self-concept
Self-verification outcomes:
• We ignore or reject info inconsistent with self-

concept
• We interact more with those who affirm/reflect selfconcept
2-22
Self-Concept: Self-Evaluation
Defined mainly by three dimensions:
 Self-esteem


• High self-esteem -- less influenced, more

persistent/logical


Self-efficacy
• Belief in one’s ability, motivation, role perceptions, and

situation to complete a task successfully
• General vs. task-specific self-efficacy


Locus of control
• General belief about personal control over life events
• Higher self-evaluation with internal locus of control
2-23
Self-Concept: Social Self
Social identity -- defining ourselves in terms of
groups to which we belong or have an emotional
attachment
 We identify with groups that have high status -- aids
self-enhancement


Contrasting Groups
IBM Employee

Live in
U.S.A.

An
individual’s
social identity
University of Dallas
Graduate

Employees at
other firms
People living in
other countries
Graduates of other
schools
2-24
Values in the Workplace




Stable, evaluative beliefs that guide our
preferences
Define right or wrong, good or bad
Value system -- hierarchy of values

2-25
Schwartz’s Values Model

2-26
Schwartz’s Values Model


Openness to change – motivation
to pursue innovative ways



Conservation -- motivation to
preserve the status quo



Self-enhancement -- motivated by
self-interest



Self-transcendence -- motivation to
promote welfare of others and
nature

2-27
Values and Behavior




Habitual behavior usually consistent with
values, but conscious behavior less so
because values are abstract constructs
Decisions and behavior are linked to values
when:
• Mindful of our values
• Have logical reasons to apply values in that

situation
• Situation does not interfere

2-28
Values Congruence



Where two or more entities have similar
value systems
Problems with incongruence
• Incompatible decisions
• Lower satisfaction/loyalty
• Higher stress and turnover



Benefits of incongruence
• Better decision making (diverse perspectives)
• Avoids “corporate cults”
2-29
Values Across Cultures:
Individualism and Collectivism




Degree that people value duty to their group
(collectivism) versus independence and
person uniqueness (individualism)
Previously considered opposites, but
unrelated -- i.e. possible to value high
individualism and high collectivism

2-30
Individualism
High Individualism
U.S.
Italy
India
Denmark

The degree to which people
value personal freedom,
self-sufficiency, control over
themselves, being
appreciated for unique
qualities

Taiwan

Low Individualism
2-31
Collectivism
High Collectivism
Italy
Taiwan

The degree to which people
value their group
membership and
harmonious relationships
within the group

India
Denmark
U.S.

Low Collectivism
2-32
Power Distance
High Power Distance



Malaysia

• Value obedience to authority
• Comfortable receiving

Venezuela

commands from superiors
• Prefer formal rules and authority
to resolve conflicts

Japan


U.S.
Denmark
Israel

Low Power Distance

High power distance

Low power distance
• Expect relatively equal power

sharing
• View relationship with boss as
interdependence, not
dependence
2-33
Uncertainty Avoidance
High U. A.
Greece
Japan



• feel threatened by ambiguity

and uncertainty
• value structured situations and
direct communication

Italy

U.S.

High uncertainty avoidance



Low uncertainty avoidance
• tolerate ambiguity and

uncertainty
Singapore

Low U. A.
2-34
Achievement-Nurturing
Achievement
Japan



• assertiveness
• competitiveness

China
U.S.
France
Chile

High achievement
orientation

• materialism


High nurturing orientation
• relationships
• others’ well-being

Sweden

Nurturing
2-35
Three Ethical Principles
Greatest good for the greatest

Utilitarianism number of people
Individual
Rights
Distributive
Justice

Fundamental entitlements
in society

People who are similar should receive
similar benefits

2-36
An Alternative Set of Principles
Egoist – if it benefits me
Utilitarian – “the greatest net
good”
Absolutist – right and wrong stand
apart from human judgment

McShane/Von Glinow OB 5e

37

© 2010 The McGraw-Hill Companies, Inc. All rights reserved
Influences on Ethical Conduct


Moral intensity
• degree that issue demands ethical principles



Ethical sensitivity
• ability to recognize the presence and determine the

relative importance of an ethical issue


Situational influences
• competitive pressures and other conditions affect

ethical behavior

2-38
Supporting Ethical Behavior


Ethical code of conduct



Ethics training



Ethics hotlines



Ethical leadership and culture
Individual
Behavior,
Personality, and
Values

McGraw-Hill/Irwin
McShane/Von Glinow OB 5e

2-40
Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.

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Individual Behavior, Personality, and Values Explained

  • 1. Individual Behavior, Personality, and Values McGraw-Hill/Irwin McShane/Von Glinow OB 5e Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 2. Values, Personality, and Self-Concept at Fairmont Hotels & Resorts Fairmont Hotels & Resorts has excelled as North America’s largest luxury hotel operator by hiring people such as Yasmeen Youssef (shown here) with the right values and personality and then nurturing their self-concept. YasmeenYoussef Fairmont Hotels & Resorts 2-2
  • 3. MARS Model of Individual Behavior Situational Situational factors factors Values Values Personality Personality Perceptions Perceptions Emotions Emotions Attitudes Attitudes Stress Stress Motivation Motivation Ability Ability Individual Individual behavior and behavior and results results Role Role perceptions perceptions 2-3
  • 4. The Basic Psychological Model Behavior = function (Person, Environment) Law of Effect = future behavior is a function of it’s past consequences McShane/Von Glinow OB 5e 4 © 2010 The McGraw-Hill Companies, Inc. All rights reserved
  • 5. Employee Motivation  Internal forces that affect a person’s voluntary choice ofbehavior • direction • intensity • persistence M M A A S S BAR BAR R R 2-5
  • 6. Employee Ability    Natural aptitudes and learned capabilities required to successfully complete a task Competencies − personal characteristics that lead to superior performance Person − job matching • selecting • developing • redesigning M M A A S S BAR BAR R R 2-6
  • 7. Role Perceptions  Beliefs about what behavior is required to achieve the desired results: • understanding what tasks to perform • understanding relative importance of tasks • understanding preferred behaviors to accomplish tasks M M A A S S BAR BAR R R 2-7
  • 8. Situational Factors  Environmental conditions beyond the individual’s short-term control that constrain or facilitate behavior • time • people • budget • work facilities M M A A S S BAR BAR R R 2-8
  • 9. Defining Personality  Relatively enduring pattern of thoughts, emotions, and behaviors that characterize a person, along with the psychological processes behind those characteristics • External traits – observable behaviors • Internal states – thoughts, values, etc inferred from behaviors • Some variability, adjust to suit the situation 2-9
  • 10. Nature vs. Nurture of Personality  Influenced by Nature • Heredity explains about 50 percent of behavioral tendencies and 30 percent of temperament • Minnesota studies – twins had similar behaviour patterns  Influenced by Nurture • Socialization, life experiences, learning also affect personality • Personality isn’t stable at birth • Stabilizes throughout adolescence • Executive function steers using our self-concept as a guide 2-10
  • 11. Five-Factor Personality Model (CANOE) Conscientiousness Conscientiousness Careful, dependable Agreeableness Agreeableness Courteous, caring Neuroticism Neuroticism Anxious, hostile Openness to Experience Openness to Experience Sensitive, flexible Extroversion Extroversion Outgoing, talkative 2-11
  • 12. Five-Factor Personality and Organizational Behavior  Conscientiousness and emotional stability • Motivational components of personality • Strongest personality predictors of performance  Extroversion • Linked to sales and mgt performance • Related to social interaction and persuasion  Agreeableness • Effective in jobs requiring cooperation and helpfulness  Openness to experience • Linked to higher creativity and adaptability to change 2-12
  • 13. Common Personality Measures  MMPI – Minnesota Multiphasic Personality Inventory measures “emotional stability” on 10 scales http://psychology.about.com/od/psychologicaltesting/a/mmpi_2.htm  MBTI – Meyers Briggs Type Indicator  CPI – California Psychological Inventory  HPI - Hogan Personality Inventory McShane/Von Glinow OB 5e 13 © 2010 The McGraw-Hill Companies, Inc. All rights reserved
  • 14. MBTI at Southwest Airlines Southwest Airlines uses the Myers-Briggs Type Indicator to help staff understand and respect co-workers’ different personalities and thinking styles. “You can walk by and see someone's [MBTI type] posted up in their cube,” says Elizabeth Bryant, Southwest’s leadership development director (shown here). 2-14
  • 15. Jungian Personality Theory  Swiss psychiatrist Carl Jung  Identifies preferences for perceiving the environment and obtaining/processing information  Commonly measured by Myers-Briggs Type Indicator (MBTI) 2-15
  • 16. Myers-Briggs Type Indicator (MBTI)  Extroversion versus introversion • similar to five-factor dimension  Sensing versus intuition • collecting information through senses versus through intuition, inspiration or subjective sources  Thinking versus feeling • processing and evaluating information • using rational logic versus personal values  Judging versus perceiving • orient themselves to the outer world • order and structure or flexibility and spontaneity 2-16
  • 17. Feeling Valued at Johnson & Johnson Johnson & Johnson is one of the most respected employers because it recognizes the value of supporting each employee’s selfconcept 2-17
  • 18. Self-Concept Defined An individual’s self-beliefs and self-evaluations  “Who am I?” and “How do I feel about myself?”  Guides individual decisions and behavior  2-18
  • 19. Three “C’s” of Self-Concept  Complexity • People have multiple self-concepts  Consistency • Improved wellbeing when multiple self-concepts require similar personality traits and values  Clarity • Clearly and confidently described, internally consistent, and stable across time. • Self-concept clarity requires self-concept consistency 2-19
  • 20. Four “Selves” of Self-Concept  Self-enhancement • Promoting and protecting our positive self-view  Self-verification • Affirming our existing self-concept (good and bad elements)  Self-evaluation • Evaluating ourselves through self-esteem, self- efficacy, and locus of control  Social self • Defining ourselves in terms of group membership 2-20
  • 21. Self-Concept: SelfEnhancement  Drive to promote/protect a positive self-view • competent, attractive, lucky, ethical, valued   Strongest in common/important situations Positive self-concept outcomes: • better personal adjustment and mental/physical health • inflates personal causation and probability of success 2-21
  • 22. Self-Concept: Self-Verification     Motivation to verify/maintain our existing selfconcept Stabilizes our self-concept People prefer feedback consistent with their self-concept Self-verification outcomes: • We ignore or reject info inconsistent with self- concept • We interact more with those who affirm/reflect selfconcept 2-22
  • 23. Self-Concept: Self-Evaluation Defined mainly by three dimensions:  Self-esteem  • High self-esteem -- less influenced, more persistent/logical  Self-efficacy • Belief in one’s ability, motivation, role perceptions, and situation to complete a task successfully • General vs. task-specific self-efficacy  Locus of control • General belief about personal control over life events • Higher self-evaluation with internal locus of control 2-23
  • 24. Self-Concept: Social Self Social identity -- defining ourselves in terms of groups to which we belong or have an emotional attachment  We identify with groups that have high status -- aids self-enhancement  Contrasting Groups IBM Employee Live in U.S.A. An individual’s social identity University of Dallas Graduate Employees at other firms People living in other countries Graduates of other schools 2-24
  • 25. Values in the Workplace    Stable, evaluative beliefs that guide our preferences Define right or wrong, good or bad Value system -- hierarchy of values 2-25
  • 27. Schwartz’s Values Model  Openness to change – motivation to pursue innovative ways  Conservation -- motivation to preserve the status quo  Self-enhancement -- motivated by self-interest  Self-transcendence -- motivation to promote welfare of others and nature 2-27
  • 28. Values and Behavior   Habitual behavior usually consistent with values, but conscious behavior less so because values are abstract constructs Decisions and behavior are linked to values when: • Mindful of our values • Have logical reasons to apply values in that situation • Situation does not interfere 2-28
  • 29. Values Congruence   Where two or more entities have similar value systems Problems with incongruence • Incompatible decisions • Lower satisfaction/loyalty • Higher stress and turnover  Benefits of incongruence • Better decision making (diverse perspectives) • Avoids “corporate cults” 2-29
  • 30. Values Across Cultures: Individualism and Collectivism   Degree that people value duty to their group (collectivism) versus independence and person uniqueness (individualism) Previously considered opposites, but unrelated -- i.e. possible to value high individualism and high collectivism 2-30
  • 31. Individualism High Individualism U.S. Italy India Denmark The degree to which people value personal freedom, self-sufficiency, control over themselves, being appreciated for unique qualities Taiwan Low Individualism 2-31
  • 32. Collectivism High Collectivism Italy Taiwan The degree to which people value their group membership and harmonious relationships within the group India Denmark U.S. Low Collectivism 2-32
  • 33. Power Distance High Power Distance  Malaysia • Value obedience to authority • Comfortable receiving Venezuela commands from superiors • Prefer formal rules and authority to resolve conflicts Japan  U.S. Denmark Israel Low Power Distance High power distance Low power distance • Expect relatively equal power sharing • View relationship with boss as interdependence, not dependence 2-33
  • 34. Uncertainty Avoidance High U. A. Greece Japan  • feel threatened by ambiguity and uncertainty • value structured situations and direct communication Italy U.S. High uncertainty avoidance  Low uncertainty avoidance • tolerate ambiguity and uncertainty Singapore Low U. A. 2-34
  • 35. Achievement-Nurturing Achievement Japan  • assertiveness • competitiveness China U.S. France Chile High achievement orientation • materialism  High nurturing orientation • relationships • others’ well-being Sweden Nurturing 2-35
  • 36. Three Ethical Principles Greatest good for the greatest Utilitarianism number of people Individual Rights Distributive Justice Fundamental entitlements in society People who are similar should receive similar benefits 2-36
  • 37. An Alternative Set of Principles Egoist – if it benefits me Utilitarian – “the greatest net good” Absolutist – right and wrong stand apart from human judgment McShane/Von Glinow OB 5e 37 © 2010 The McGraw-Hill Companies, Inc. All rights reserved
  • 38. Influences on Ethical Conduct  Moral intensity • degree that issue demands ethical principles  Ethical sensitivity • ability to recognize the presence and determine the relative importance of an ethical issue  Situational influences • competitive pressures and other conditions affect ethical behavior 2-38
  • 39. Supporting Ethical Behavior  Ethical code of conduct  Ethics training  Ethics hotlines  Ethical leadership and culture
  • 40. Individual Behavior, Personality, and Values McGraw-Hill/Irwin McShane/Von Glinow OB 5e 2-40 Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.