The biophotonic scanner is revolutionizing how patients think about nutrition. It provides a quantitative measure of a person's antioxidant status and helps motivate individuals to obtain optimal nutritional status, something that is critical to wellness and improved outcomes.

1. The Future Model Of Health
Prevention and Wellness
Are The Fastest Growing
Segments In Healthcare

2. What is the BioPhotonic Scanner?
The Pharmanex BioPhotonic Scanner is a cutting- edge tool that
measures your “Skin Carotenoid Score” (SCS). Research has shown
a positive correlation between SCS and healthy lifestyle factors.
Once you receive your SCS you can make improvements, and
periodically track the effects of lifestyle changes such as increased
fruit and vegetable consumption, weight management, smoking
cessation, and nutritional supplementation including
LifePak®Nano, and G3.
The scanner is a powerful tool to
help motivate people to maintain
healthy lifestyle choices, and
improve antioxidant nutrition.

3. What Are Carotenoids?
Carotenoids are an important category of antioxidants,
they are primarily responsible for the reds, oranges, and
yellows we see in fruits and vegetables. In our bodies noncarotenoid antioxidants rely on carotenoids to defend and
replenish themselves, so that they can continue their
cell-protective work. Research suggests that skin
carotenoid levels measured with the Pharmanex
BioPhotonic Scanner
correlate with, and
are a good indication
of, the body’s overall
antioxidant defense
system.

4. Carotenoids
An important group of
phytonutrients
Abundant in fruits and
vegetables
Important sources of
vitamin A
Lycopene
-carotene
-carotene
Zeaxanthin
Fat-soluble antioxidants
Lutein

5. What Do Your Results Mean?
Research has shown a positive correlation
between SCS and healthy lifestyle factors such as:
• High consumption of fruits &
vegetables
• Fit living— including exercise and
appropriate body fat
In other words, the more frequently you
eat a healthy diet, and live an active
lifestyle— the more likely your scanner
score will be in the high range.
*Scanner scores do not predict or diagnose disease.

6. You Are What You Eat
(and Absorb)
Beta-carotene*
Lycopene*
Antioxidants from the
foods you consume
are incorporated into
cells and tissues. The
greater your
consumption of
antioxidantcontaining fruits and
vegetables, the
higher the
concentration found
in your tissues.
*There are over 500 carotenoids found throughout nature,
these are just a few examples found in our diets
Lutein*

7. Sources of Free Radicals (ROS)
• Metabolism in your mitochondria
FOOD, CALORIES &
OXYGEN
CELLULAR ENERGY
(ATP) & WATER

8. What Do Your Results Mean?
Dietary habits, lifestyle, supplementation, and genetics can each affect
scanner scores. The chart below provides general parameters* that
are typically associated with low, mid-range, and high scores.
Dietary Habits
Supplementation
Lifestyle Choices
*Based on over 5 million scans.
• Low consumption of
fruits and vegetables
• Irregular or no
supplementation
• High BMI (≥28)
• High stress
• High sun and
pollution exposure
• Smoker (including
2nd hand smoke)
• Moderate consumption
of fruits and vegetables
• High consumption of
fruits and vegetables
• Regular supplementation
• Optimal supplementation
• Medium BMI (24- 27)
• Moderate stress
• Moderate sun and
pollution exposure
• BMI in the ideal range
(19 – 23)
• Low stress
• Low sun and pollution
exposure

9. How Can I Improve My Score?
• Consume at least 5 to 10 servings of fruits
and vegetables each day
• Consume deeply colored fruits & vegetables
with at least 5 grams of healthy fats per meal
to aid in proper absorption of fat soluble
nutrients
• Take well formulated nutritional supplements
(LifePak®Nano 2x/day)
• Enjoy G3 Superfruit Blend daily
• Quit smoking, avoid second-hand smoke,
pollution & other toxins
• Lose excess body fat
• Limit sun exposure by using sun screen
Scanner scores are reflective of
long-term lifestyle habits, they are
not subject to changes during
short term intervals. Scanning
every 6-8 weeks ideal. Scanning
more frequently may not allow
you to see the gradual, steady
improvements.

10. What Can We Do?
PLANT PROTEINS AND NUTRIENTS
 Enhance cellular repair
 Reduce inflammatory response
 Suppress genetic alterations
 Decreases free radicals
 Slows the metabolic rate
 Enhances DNA repair

11. Red Meat
Sweets
Processed Food
Occassionally

12. Factors That Influence Your Score
Your diet. Typically, people who eat high amounts of fruits and
vegetables have higher scores.
Your supplementation. Typically, people who consume well
formulated antioxidant supplements have higher scores.
Your body fat percentage. People who are overweight or have
a high level of body fat for their height and gender often have a
lower score.
Your lifestyle. High levels of oxidative stress and exposure to
free radicals can decrease your score. Tobacco smoke, stress,
sunlight, pollution, and toxins are common sources of free
radicals.
Your genes. Individual differences in your body’s
predetermined ability to absorb carotenoids will impact your
SCS.

13. Sources of Free Radicals (ROS)
• Metabolism in your mitochondria
FOOD, CALORIES &
OXYGEN
CELLULAR ENERGY
(ATP) & WATER

15. Free Radicals & Antioxidants
Health depends on the balance
between free radicals and
antioxidants
Poor diets
low antioxidant defenses
free radical damage
poor health
low antioxidant defenses

16. n = 191,970
n = 572,074
n = 2,198,277
n = 2,276,345
Effect of Fruit & Vegetable Consumption
As with LifePak, the benefits from F&V consumption are progressive. The
more frequently you consume servings, the better your SCS becomes.
Individuals that consume fewer than 2 daily servings of F&V had SCS that
were about 5,600 points less than scores obtained by individuals that
consumed 6 or more servings.
Based on the Pharmanex Scanner database which contains
scans from over 5 million individual subjects as of May 2008

17. FITNESS
NUTRITION
SUPPLEMENTATION
HEALTH

18. n = 980,685
n = 381,719
n = 398,947
n = 5,326,979
Effect of LifePak Use on Scanner Scores
2X daily LifePak users have scanner scores that are over 10,000 points higher on
average than non-users, and almost 5,000 points higher on average than 1X daily
LifePak users.
Based on the Pharmanex Scanner database which contains
scans from over 5 million individual subjects as of May 2008

19. n = 79,682
n = 232,283
n = 216,464
n= 3,146,613
Effect of MarineOmega Use
Marine Omega use also appears to be a powerful influence on SCS
Individuals who take MarineOmega 3 or more times a day have SCS’s
that are on average about 8,400 points higher than individuals who do
not take Marine Omega.
Based on the Pharmanex Scanner database which contains
scans from over 5 million individual subjects as of May 2008

20. Skin Carotenoid Score
Progress Report
Too often people focus on the numeric score itself. It is far more important
to focus on the choices that will improve your score, and then track the
effect of those choices:
Example Progress Report: Joe Customer
Color Key:
Access your personal SCS tracker at pharmanexusa.com
Click <Scanner>; Scroll to <I’ve got my Number>; Click <Login to view score>

22. From CONCERN to
EPIDEMIC
Kids today may have a shorter life expectancy than their Parents

23. Who is going to solve this problem?
2005
2002
2009
2008
2010
2004
2003
2007
2006
1994
1993
2000
1999
2001
1998
1997
1996
1995
1992
1991
1989
1988
1987
1990
1986
1985
NO DATA
<10%
10%-14%
15%-19%
20%-24%
25%-29%
≥30%
www.CDC.gov/

24. Antioxidant Health Benefits
Journal of the American Medical Association
“… low levels of the antioxidant vitamins (vitamins A, E, and C)
may increase risk for several chronic diseases. Most people do
not consume an optimal amount of all vitamins by diet alone.”
“It appears prudent for all adults to take vitamin
supplements.”
Robert H. Fletcher, MD, MSc; Kathleen M. Fairfield, MD, DrPH, Harvard University
Journal of the American Medical Association 2002; 287: 3127-3129

25. Your Patients Are Already Doing It
WHETHER YOU WANT THEM TO OR NOT

26. What Supplements Do You Take?

27. Your Patients Are Asking For
Recommendations
 Patient Histories Indicate Most Adults Do Take Vitamin
Supplements
 Data Suggest They Should
 Without Metrics People Are Buying Products On Faith
 The Antioxidant Score Correlates With Dietary Intake
Of Healthy Foods
 With Scanner Guarantee And Your Own Office Metrics
To Monitor Why Recommend To People “take whatever
is cheapest”? Is Such A Recommendation Sound?

28. How can I prove this works?

29. Newest S3 Scanner

34. 37

35. Founders of Pharmanex
 Michael Chang Ph.D. – former Deputy Director of
Medicinal Chemistry at pharmaceutical giant Merck,
Sharp and Dohme.
‣ Joseph Chang Ph.D. – worked at Wyeth-Ayerst
labs where he invented one of the leading drugs used in
organ transplants.
‣ Carl Djerassi, Ph.D. (Stanford) – invented the birth
control pill.

37. Pharmanex 6S Process
1. Select best possible
natural products
2. Source the most
effective raw materials
3. Know the chemical
Structure of all
ingredients
4. Standardize to active
markers for consistent
efficacy and quality
5. Extensive Safety studies,
contaminant analysis
6. Substantiate efficacy with clinical
studies

38. The Nanotechnology Difference
Pharmanex patent-pending & proprietary process
CHO “Chaperone”
Lycopene
+
=
NanoLycopene
Small nano-nutrients are easily dispersed and absorbed

39. Intestinal Lumen
Mucosa Cell
(Intestinal Wall Cell)
nano-CoQ10
CoQ10
Nano-Carbohydrate Shell

40. The Nanotechnology Difference
CoQ10 Absorption by Human Intestinal Cells
300.0
pmol/mg protein
250.0
5-fold increase in absorption!
200.0
150.0
100.0
50.0
0.0
Chewable A
Chewable B
Chewable C
CoQ10
powder
Nano-CoQ10
powder

41. How can I prove this works?

42. Pharmanex BioPhotonic Scanner
Extraordinary Science… Personalized
 Easy & non-invasive
 Highly specific for carotenoids
 Important group of antioxidants
 Part of the antioxidant defense system
 Provides you with a measure of your
personal antioxidant protection
 Scientifically and clinically validated
 Proven cash revenue stream
 $25-100k/annual profit

43. FITNESS
NUTRITION
SUPPLEMENTATION
HEALTH

44. A NEW APPROACH

45. People Respond To
Measurements
 The Biophotonic Scanner Is A Profound Motivator For
Dietary Change and Compliance
 It Has Been Transformational In My Practice
 I Compare It To How The Glyco-Hgb Changed
Diabetes Management
 Conversation Moves From Chastising About Caloric
Intake to Empowering People To Seek Nutrition
 Weight Loss and Behavior Modification Happens
Painlessly Ray Kordonowy MD ABIM ABCL

46. Get Paid To Do The Right Thing
 Tired of Begging For Insurance Reimbursement?
 Do You Want People To Change Their Bad Eating
Habits?
 Do You Want To Educate People On Healthy Lifestyle
Choices?
 Do You Want To Be Part Of The Healthcare Solution?
 Do You Wish To Be Cost-Effective?

47. Health Care Professional
Biophotonic Scanner
Income Stream

48. Bio-Photonic Scanner Worksheet (You may change yellow cells only)
New scans per day
% new ADR sign-up
Average ADR $ value
10
Annual Attrition Rate
20%
New ADR Scan Income
$ 122.00 Recurrent ADR Scan Inc
$
$
80%
Start-up Investment
10.00 Scan Fees
5.00
$
$
3,250.00
20.00
Note: An ADR is a Pharmanex product user on Autoship.
Disclaimer: For illustration purposes only. This is not a gurantee of income.
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Month 24
Month 36
200
0
10
200
0
10
200
40
12
200
40
12
200
80
14
200
80
14
200
120
16
200
120
16
200
160
18
200
160
18
200
200
20
200
200
20
200
440
32
200
680
44
40
0
40
40
40
80
40
77
117
40
112
152
40
145
185
40
175
215
40
203
243
40
230
270
40
255
295
40
278
318
40
299
339
40
319
359
40
477
517
40
546
586
Gross ADR Volume
$4,880
$9,760
$14,315
$18,566
$22,533
$26,236
$29,693
$32,918
$35,929
$38,739
$41,362
$43,810
$63,105
$71,537
Total Commission %
5%
22%
23%
23%
23%
24%
24%
24%
24%
24%
24%
24%
25%
25%
$244
$2,147
$3,292
$4,270
$5,183
$6,297
$7,126
$7,900
$8,623
$9,297
$9,927
$10,514
$15,776
$17,884
$400
$400
$600
$600
$800
$800
$1,000
$1,000
$1,200
$1,200
$1,400
$1,400
$2,600
$3,800
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
($200)
($105)
($200)
$0
($200)
$0
($200)
$0
($200)
$0
($200)
$0
($200)
$0
($200)
$0
($200)
$0
($200)
$0
($200)
$0
($200)
$0
($200)
$0
($200)
$0
$1,090
$6,347
$7,692
$8,670
$9,783
$10,897
$11,926
$12,700
$13,623
$14,297
$15,127
$15,714
$22,176
$25,484
New Scans/Month (20 days per month)
Recurrent Scans
Total Scans/day
New ADR's/Month
Recurrent ADR's
Total Monthly Autoships
ADR Commissions
ADR Scan Revenue
1
Cash Income from Scanning
Less Start-up Investment
Less Scan Certificate Cost
Less Net Scan Lease Payment
Total Monthly Income
1
($3,250)
ADR Scan Revenue is $10 for every new LifePak Nano order and $5 for every recurring scan.
Version 2009-05-12
Annual Practice Income
$127,867
Year 1
(Months 1-12)
$236,563
Year 2
(Months 13-24)
$289,930
Year 3
(Months 25-36)

49. $3250 Start-up
8 boxes of Lifepak Nano2 boxes of Lifepak
2 bottles of Vitox
6 bottles of g3
2 Bottles of Vitality
600 scan cards – ($12,000 value)$300 free product
credit
$500 deposit on Scanner
Technology, TRAINING, & Support
Monthly Expense - $100 product order
$209 Maintenance on scanner (waived after 42
patients on Lifepak
Nano or $5000 in monthly
product volume)

50. Scan Revenue
Screening Fee - $20 per scan
5 patients/day @ $20 scan =
$25,000/yr
10 patients/day @ $20 scan =
$50,000/yr

51. Scan Revenue Residuals from
Lifepak Therapy Doesn’t Include
Dietary Counseling Services, ETC

52. Residuals from Lifepak
100 patients = $30,000/yr
200 patients = $60,000/yr
300 patients = $90,000/yr
Average Practice: 3,000 - 6,000 patients
5% Lifepak Nano Therapy = $45,00090,000/yr

53. Who is going to solve this problem?
2005
2002
2009
2008
2010
2004
2007
2006
003
1994
1993
2000
1999
2001
1998
1997
1996
1995
1992
1991
1989
1988
1987
1990
1986
1985
NO DATA
<10%
10%-14%
15%-19%
20%-24%
25%-29%
≥30%
www.CDC.gov/

54. Dr. Kordonowy Finds Meal
Replacements Helpful
 “I Find Meal Replacement In Dietary Planning To Be
More Effective Than Simple Caloric Accounting
Methods”
 “The TR System will and the R90 3/2/1 Plan Has
Provided Sound Nutrition With A Comprehensive,
Permanent Solution To Weight Loss And Maintenance”
 “Having Physicians, Dietitians and Other Health
Professionals Offer Sound Solutions Places The Right
Work-force In Charge Of Weight Management”

55. TR 90- The world’s first genetic solution to weight management
based on gene expression science.