SlideShare uma empresa Scribd logo
1 de 59
Koploperz
‘Claim je succes’




                    1
Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk




                           2
Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk




                           2
Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk




                           3
Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk




                           3
4
Trends

         4
high




low
       Edelman Trust Barometer




                                 5
high




                       Trus
                            t
low
  2000   Edelman Trust Barometer   2010




                                          5
INTERNET = SOCIAAL = WEB
             2.0




Internet maakt ons sociaal
                             6
(1) People



Een sociale trend waarbij mensen (1) nieuwe technologie
 (2) gebruiken om dingen te doen en te maken (3) met
     anderen, in plaats van gebruik te maken van de
       gevestigde orde organisaties en overheid.


    (2) Technology                  (3) Economics


                                    Groundswell
                                                          7
Bestaansrecht?
             8
9
9
cooperation




                  personal currency ( = intangibles) create identity




              Organizing without organizations
                                                  “Here comes everybody”, Clay Shirky, 2008


                                                                                         10
cooperation




                  personal currency ( = intangibles) create identity




              Organizing without organizations
                                                  “Here comes everybody”, Clay Shirky, 2008


                                                                                         10
cooperation




                sharing

                  personal currency ( = intangibles) create identity




              Organizing without organizations
                                                  “Here comes everybody”, Clay Shirky, 2008


                                                                                         10
cooperation




                            conversation

                sharing

                  personal currency ( = intangibles) create identity




              Organizing without organizations
                                                  “Here comes everybody”, Clay Shirky, 2008


                                                                                         10
cooperation




                                              collaborative
                                               production
                            conversation

                sharing

                  personal currency ( = intangibles) create identity




              Organizing without organizations
                                                  “Here comes everybody”, Clay Shirky, 2008


                                                                                         10
collective
cooperation


                                                                       (inter)action

                                              collaborative
                                               production
                            conversation

                sharing

                  personal currency ( = intangibles) create identity




              Organizing without organizations
                                                  “Here comes everybody”, Clay Shirky, 2008


                                                                                         10
Sharing
      11
Experience sharing & conversation:
                  reviews and fora
                                 12
Collaborative production
 ‘Wisdom of the crowd’
                       13
Collective (inter)action

‣       Virtual social networks:
        “Webtribes”

    ‣    Social

    ‣    Business

    ‣    Socio-business

    ‣    Serious game



                                                              14
New kids...
          15
New kids...
          16
How about your brand?
                    17
“…Beetje flauw om Transavia de schuld te geven. In
ieder geval kun je daar beter mee vliegen dan met
Turkish Airways, want die landen soms ongeveer op
Schiphol…”
                                                    18
Arbeidsmarktcommunicatie
                       19
20
Integratie sociale netwerken




                           21
MINDZ Digital DNA
                22
MINDZ Digital DNA
                22
Personal Branding
                23
1000+ Plazas & Circles
                     24
Features
       25
4000+ events
           26
Events
     27
Registratie




          28
Registratie




          28
Registratie




          28
Beheren en monitoren




                   29
‣ Bovenbalk = algemeen navigeren
‣ Onderbalk (uitschuifbaar) = jouw persoonlijke navigatie
Wijzig je profielgegevens
Publiceer een nieuw bericht
‣ Publiceren tekst, afbeeldingen en video’s
‣ Tags toevoegen
‣ Automatisch vertalen
‣ Afbeelding toevoegen
‣ Selecteren publicatiekanalen
‣ Algemene instellingen blog...
Vragen?
‣ Luisteren

‣ Verbinden

‣ Helpen (kennis
delen)

‣ Vragen


                   Aan de slag...
                                37
Luisteren




Aan de slag...
             38
Verbinden




        39
Helpen




     40
Helpen




     40
?
Vragen




     41

Mais conteúdo relacionado

Destaque

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Destaque (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Presentatie Koploperz 2010

Notas do Editor