This document discusses how to deal with missing or "not provided" data in Google Analytics. It provides tips on using advanced segments to filter for specific traffic sources, browsers, operating systems, and landing pages. It also demonstrates how to create custom reports and dashboards focused on "not provided" data, and how to tag pages to recover more of this missing information. The goal is to take back as much "not provided" data as possible from Google Analytics to improve analysis and decision making.

1. By Graeme Benge
@Koozai_Graeme
FLYING BLIND? HOW TO
DEAL WITH (NOT PROVIDED)
SASCON 2013

3. WHAT YOU’LL
TAKE AWAY

4. (NOT PROVIDED)
ON THE RISE

5. (NOT PROVIDED)
DIGITAL MARKETING
75% of
organic
visits
+12% in last
6 months

6. (NOT PROVIDED)
HEALTHCARE
16% of
organic
visits
+8% in last 6
months

7. (NOT PROVIDED)
ECOMMERCE
23% of
organic
visits
+46% in last
6 months

8. PLANET
GOOGLE

9. GOOGLE+
GROWTH
Growth Figures
Healthy
365m Active Users
+33% Increase
Since June 2012
Communities
Offline Promotion!

11. Live chat throughout program,
smashed Facebook!

12. Live chat throughout program,
obliterated Twitter!

13. GOOGLE+
LOCAL
Google Places
Redundant
Automatic Switch
to G+ Local
Businesses
Consumers
Personalisation

14. YOUTUBE
SIGN IN
YouTube Purchase
Personalised
Logins
Heavy Promotion
More Advertising
Sign In Once

15. WHAT CAN
WE DO?

16. ADVANCED SEGMENTS

17. ADVANCED SEGMENTS
Only Include (not provided)
http://kooz.ai/notprovadvseg
Exclude (not provided)
http://kooz.ai/excnotprovadvseg
LINKS FOR FREEBIES

18. ADVANCED SEGMENTS
View Segments
against
Apply
Advanced
Segments
Audience 
Technology
 Browser
& OS
Ecommerce
data
Goal
Completions
Content 
Landing
Pages
Content 
All Pages

19. (NOT PROVIDED) BY
LANDING PAGE
Traffic Sources  Organic  Keyword  (not provided) 
Secondary Dimension = Landing Page

20. KEYWORD FILTERING
Dan
Barker
Create A (NP) Profile
Add Custom Filter
Add Page Titles To
(not provided)

21. KEYWORD FILTERING
(not provided) Tagged To Page Titles

22. KEYWORD FILTERING
Enhance Your (not provided) Data

23. KEYWORD FILTERING
(not provided) Tagged To Page Titles

24. CUSTOM REPORTS

25. SOME
FREEBIES

26. (NP) LANDING PAGE
CUSTOM REPORT
http://kooz.ai/notprovlandingpages

27. (NP) BROWSER
CUSTOM REPORT
http://kooz.ai/notprovbrowserOS

28. (NOT PROVIDED)
DASHBOARD
http://kooz.ai/notprovdashboard

29. GOOGLE ANALYTICS
WHITEPAPER
Download http://kooz.ai/gawhitepaper
100s of
ideas in our
Google
Analytics
Whitepaper!

30. MORE FREE
GREATNESS
 HOW TO STEAL SOME 'NOT
PROVIDED' DATA BACK FROM
GOOGLE – DAN BARKER
http://kooz.ai/ganotprovided
 BENCHMARKING (NP) IMPACT
– AVINASH KAUSHIK
http://kooz.ai/smartanalysisnot
prov

31. TO SUMMARISE
TAKE BACK
WHAT YOU
CAN
DIVERSIFY
DATA
FOCUS
ANALYSE
RESULTS
MAKE
DECISIONS
CONTINUE
ANALYSING
GET
BETTER
RESULTS!

32. ‘A NEW
DATA THIEF
IS IN TOWN’
A Quote from no one in particular

34. THANK YOU FOR
LISTENING
@Koozai_Graeme
graeme.benge@koozai.com
0845 485 1262
koozai.com
SLIDES: http://kooz.ai/sascon13-notprov

35. IMAGE CREDIT
#51959698 - blind(slide 33) ©olly - Fotolia.com