Enviar pesquisa
Carregar
Selling People
•
1 gostou
•
919 visualizações
Hristo Radichev
Seguir
How to sell ads successfully.
Leia menos
Leia mais
Negócios
Tecnologia
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 25
Baixar agora
Baixar para ler offline
Recomendados
Design Justification
Design Justification
jrcollins123
Analyzing advertisment presentation
Analyzing advertisment presentation
millera41
Advert analysis detailed v2
Advert analysis detailed v2
nicolaou2j
Framing and reframing problems
Framing and reframing problems
Laura Mardare
Потребителски промоции - добри и лоши практики
Потребителски промоции - добри и лоши практики
Hristo Radichev
The Big Funnel
The Big Funnel
Hristo Radichev
Direct Marketing Online
Direct Marketing Online
Hristo Radichev
Beached
Beached
Hristo Radichev
Recomendados
Design Justification
Design Justification
jrcollins123
Analyzing advertisment presentation
Analyzing advertisment presentation
millera41
Advert analysis detailed v2
Advert analysis detailed v2
nicolaou2j
Framing and reframing problems
Framing and reframing problems
Laura Mardare
Потребителски промоции - добри и лоши практики
Потребителски промоции - добри и лоши практики
Hristo Radichev
The Big Funnel
The Big Funnel
Hristo Radichev
Direct Marketing Online
Direct Marketing Online
Hristo Radichev
Beached
Beached
Hristo Radichev
City uni1
City uni1
Rick Waghorn
Kellogg miami slideshare
Kellogg miami slideshare
John Greene
Staying Ahead of Your Napster: Kellogg School of Management, November 2017
Staying Ahead of Your Napster: Kellogg School of Management, November 2017
John Greene
Celebrity charity websites the importance of taglines and hook statements
Celebrity charity websites the importance of taglines and hook statements
Katharine Coles
Zine Digital Marketing Strategists
Zine Digital Marketing Strategists
Alan Bradley
Arts Marketing presented at Simmons College Arts Administration Class
Arts Marketing presented at Simmons College Arts Administration Class
Nicholas Peterson
Whole Foods -DTP- 11.20.14
Whole Foods -DTP- 11.20.14
Delivering Happiness
Success 3.0 11.02.2014
Success 3.0 11.02.2014
Delivering Happiness
CASBS Summit 2014 - Stanford - 11.08.14
CASBS Summit 2014 - Stanford - 11.08.14
Delivering Happiness
2014 12 - 11 - Expedia - DTP Only
2014 12 - 11 - Expedia - DTP Only
Delivering Happiness
Nate_Schrader_Creative_Placemaking_and_Media_9.30.15
Nate_Schrader_Creative_Placemaking_and_Media_9.30.15
Nate Schrader
Marketing & publicity week 2 august 2010
Marketing & publicity week 2 august 2010
Niki Cheong
E&Y Strategic Growth Forum 2014 - 11.14.14
E&Y Strategic Growth Forum 2014 - 11.14.14
Delivering Happiness
The Gathering - Tony Hsieh - February 23, 2017
The Gathering - Tony Hsieh - February 23, 2017
Delivering Happiness
The Seasteading Institute
The Seasteading Institute
Delivering Happiness
SAP Global Partner Summit - June 4th
SAP Global Partner Summit - June 4th
Delivering Happiness
Applied Systems - Zappos - DTP - 9.27.17
Applied Systems - Zappos - DTP - 9.27.17
Delivering Happiness
EMEA AWS - Tony Hsieh - 2/16/17
EMEA AWS - Tony Hsieh - 2/16/17
Delivering Happiness
Urban Land Institute - May 3rd, 2018
Urban Land Institute - May 3rd, 2018
Delivering Happiness
Starkey Hearing Technologies - 1/5/2018 - Delivering Happiness
Starkey Hearing Technologies - 1/5/2018 - Delivering Happiness
Delivering Happiness
The World in Your Hands
The World in Your Hands
Hristo Radichev
CHANGE
CHANGE
Hristo Radichev
Mais conteúdo relacionado
Semelhante a Selling People
City uni1
City uni1
Rick Waghorn
Kellogg miami slideshare
Kellogg miami slideshare
John Greene
Staying Ahead of Your Napster: Kellogg School of Management, November 2017
Staying Ahead of Your Napster: Kellogg School of Management, November 2017
John Greene
Celebrity charity websites the importance of taglines and hook statements
Celebrity charity websites the importance of taglines and hook statements
Katharine Coles
Zine Digital Marketing Strategists
Zine Digital Marketing Strategists
Alan Bradley
Arts Marketing presented at Simmons College Arts Administration Class
Arts Marketing presented at Simmons College Arts Administration Class
Nicholas Peterson
Whole Foods -DTP- 11.20.14
Whole Foods -DTP- 11.20.14
Delivering Happiness
Success 3.0 11.02.2014
Success 3.0 11.02.2014
Delivering Happiness
CASBS Summit 2014 - Stanford - 11.08.14
CASBS Summit 2014 - Stanford - 11.08.14
Delivering Happiness
2014 12 - 11 - Expedia - DTP Only
2014 12 - 11 - Expedia - DTP Only
Delivering Happiness
Nate_Schrader_Creative_Placemaking_and_Media_9.30.15
Nate_Schrader_Creative_Placemaking_and_Media_9.30.15
Nate Schrader
Marketing & publicity week 2 august 2010
Marketing & publicity week 2 august 2010
Niki Cheong
E&Y Strategic Growth Forum 2014 - 11.14.14
E&Y Strategic Growth Forum 2014 - 11.14.14
Delivering Happiness
The Gathering - Tony Hsieh - February 23, 2017
The Gathering - Tony Hsieh - February 23, 2017
Delivering Happiness
The Seasteading Institute
The Seasteading Institute
Delivering Happiness
SAP Global Partner Summit - June 4th
SAP Global Partner Summit - June 4th
Delivering Happiness
Applied Systems - Zappos - DTP - 9.27.17
Applied Systems - Zappos - DTP - 9.27.17
Delivering Happiness
EMEA AWS - Tony Hsieh - 2/16/17
EMEA AWS - Tony Hsieh - 2/16/17
Delivering Happiness
Urban Land Institute - May 3rd, 2018
Urban Land Institute - May 3rd, 2018
Delivering Happiness
Starkey Hearing Technologies - 1/5/2018 - Delivering Happiness
Starkey Hearing Technologies - 1/5/2018 - Delivering Happiness
Delivering Happiness
Semelhante a Selling People
(20)
City uni1
City uni1
Kellogg miami slideshare
Kellogg miami slideshare
Staying Ahead of Your Napster: Kellogg School of Management, November 2017
Staying Ahead of Your Napster: Kellogg School of Management, November 2017
Celebrity charity websites the importance of taglines and hook statements
Celebrity charity websites the importance of taglines and hook statements
Zine Digital Marketing Strategists
Zine Digital Marketing Strategists
Arts Marketing presented at Simmons College Arts Administration Class
Arts Marketing presented at Simmons College Arts Administration Class
Whole Foods -DTP- 11.20.14
Whole Foods -DTP- 11.20.14
Success 3.0 11.02.2014
Success 3.0 11.02.2014
CASBS Summit 2014 - Stanford - 11.08.14
CASBS Summit 2014 - Stanford - 11.08.14
2014 12 - 11 - Expedia - DTP Only
2014 12 - 11 - Expedia - DTP Only
Nate_Schrader_Creative_Placemaking_and_Media_9.30.15
Nate_Schrader_Creative_Placemaking_and_Media_9.30.15
Marketing & publicity week 2 august 2010
Marketing & publicity week 2 august 2010
E&Y Strategic Growth Forum 2014 - 11.14.14
E&Y Strategic Growth Forum 2014 - 11.14.14
The Gathering - Tony Hsieh - February 23, 2017
The Gathering - Tony Hsieh - February 23, 2017
The Seasteading Institute
The Seasteading Institute
SAP Global Partner Summit - June 4th
SAP Global Partner Summit - June 4th
Applied Systems - Zappos - DTP - 9.27.17
Applied Systems - Zappos - DTP - 9.27.17
EMEA AWS - Tony Hsieh - 2/16/17
EMEA AWS - Tony Hsieh - 2/16/17
Urban Land Institute - May 3rd, 2018
Urban Land Institute - May 3rd, 2018
Starkey Hearing Technologies - 1/5/2018 - Delivering Happiness
Starkey Hearing Technologies - 1/5/2018 - Delivering Happiness
Mais de Hristo Radichev
The World in Your Hands
The World in Your Hands
Hristo Radichev
CHANGE
CHANGE
Hristo Radichev
Direct Mail vs. SPAM
Direct Mail vs. SPAM
Hristo Radichev
Direct Mail Tips
Direct Mail Tips
Hristo Radichev
The Wal-Mart Effect
The Wal-Mart Effect
Hristo Radichev
Direct Mail in Marketing Communications_BG
Direct Mail in Marketing Communications_BG
Hristo Radichev
Mais de Hristo Radichev
(6)
The World in Your Hands
The World in Your Hands
CHANGE
CHANGE
Direct Mail vs. SPAM
Direct Mail vs. SPAM
Direct Mail Tips
Direct Mail Tips
The Wal-Mart Effect
The Wal-Mart Effect
Direct Mail in Marketing Communications_BG
Direct Mail in Marketing Communications_BG
Último
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
anilsa9823
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Forklift Trucks in Minnesota
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
Eni
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Renandantas16
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Dipal Arora
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
Suhani Kapoor
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
RodelinaLaud
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Orient Homes
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
ritikaroy0888
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
Recruitment Process Outsourcing Association
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
Data Analytics Company - 47Billion Inc.
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Apsara Of India
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
karancommunications
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Ethan lee
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
divyansh0kumar0
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
Ravindra Nath Shukla
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Shawn Pang
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
Paul Menig
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
NZSG
Último
(20)
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
Selling People
1.
$ELLING PEOPLE
2.
This
is the old-fashioned way to sell ads.
3.
“Our daily audience is
100 000!” means
4.
100 000 people
are listening our radio every single day!
5.
“We have 100
000 monthly unique visitors!” means
6.
100 000 people visit
our website every month!
7.
“We have a circulation
of 50 000 and 2x readers!” means
8.
100 000 people read
our magazine!
9.
“Our rating is
the highest in the country!” means
10.
Last month 100
000 people have seen our talk show in the primetime!
11.
“We have 100
000 circulation every day!” means
12.
100 000 people
read our newspaper!
13.
What all these old-fashioned
ad sales agents actually do is… $ELLING PEOPLE
14.
They make people
15.
And they sell
people’s attention to someone else.
16.
This was easy
for some time
17.
But now the
World has
18.
Advertisers understood that people
are not enough.
19.
So they have
as well.
20.
“But if I
don’t sell people what should I sell!?” (asks the ad-sales agent)
21.
Well, in fact
it’s quite easy.
22.
Sell results. Not
people.
23.
Sell results. Not
people. Can you?
24.
Thank you!
Hristo Radichev +359 899 898 595 Hristo.Radichev@mail.bg http://KonxOmpax.wordpress.com
25.
Image credits: $
http://100musicalfootsteps.files.wordpress.com/2009/04/crowd-of-people.jpg $ http://www.washingtonwatch.com/blog/wp-content/uploads/2009/02/old-tv.jpg $ http://www.joy.org.au/files/63/radio1.jpg $ http://www.virtualsalesteam.co.uk/images/teamshotsmaller.jpg $ http://www.easyad.co.uk/uploads/pics/Advertiser-Unterseite_1.jpg $ https://www.bluesteps.com/Client/Images/time-management.jpg $ http://3.bp.blogspot.com/_FrF2J_WkOKQ/SSYNP4wLRfI/AAAAAAAAAkc/TdkRWL41m UY/S660/PayAttention_small.jpg $ http://progressivestates.org/sync/images/dispatch/takingMoney.jpg $ http://smartlemming.com/wp-content/uploads/2009/05/results-oriented- 300x284.jpg $ http://images.tmcnet.com/tmc/misc/article-images/Image/old%20ibm_pc_xt.jpg $ http://www.collectorsquest.com/blog/wp-content/uploads/p1040769.jpg
Baixar agora