If you're thinking about a loyalty program for your business, or if you're trying to evaluate or upgrade your current one, this is great first glance checklist to work with.
2. What makes a loyalty app great?
Clear Objective: App function is apparent
Incentive: Reason for users to download
Recognizable: Brand standards are upheld
Clean Graphics: Not too busy/overwhelmed
User Friendly Experience: Logical flow
4. Best Buy: Why it works
•
Rewards: 5% back, member only access
•
•
Colour scheme derived from logo
Gamification: In store scavenger hunt
5.
6. Sephora: Why it works
•
•
•
•
Customized rewards: Samples kits & variety of offers
Birthday gifts for members
A point for every dollar spent; feels like you get more
User reviews: Harnessing the power of the beauty community
7.
8. Cumberland Farms: Why it works
•
•
•
•
Fast, Convenient
Saves 10 cents/ Gallon
Redeemable mobile coupons
Mobile payment integration
9.
10. Famous Footwear: Why it works
•
•
•
Stronger incentive for members vs. non members
Purchase featured items with a tap
POS coupons
11.
12. Century 21: Why it works
•
•
•
Clear purpose, user engagement
Augmented reality (AR)
Incentivizes store visit with mystery coupon
13.
14. Starbucks: Why it works
•
•
•
•
•
Turns POS into Point of Engagement
Free drink on Birthday
Earn ‘Stars” for rewards
Store locator
Mobile payment integration
15.
16. Rita’s Italian Ice: Why it works
•
•
•
7 virtual punches = free italian ice
Facebook login = additional punch
Incentive placed on repeat traffic