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DIY SEARCH ENGINE
OPTIMIZATION
@erichighland / @knektion / @theaustinot
Blogging and Me
   Austinot.com
   Birthday:
    November 13, 2011
   Regular content:
    January 12, 2012
   StudioPress theme
   5 posts/wk inc. Friday
    audio podcast
   225 articles published
Google Analytics: March 2012
Google Analytics: April 2012
Google Analytics: May 2012
After 10 Months of Regular
Content
   All-time Alexa bests so far are175,713 in the
    world and 28,573 in the U.S.
   Social presence
     Facebook:   1,265
     Twitter: 2,520
     Pinterest, Google+

   20% of traffic from search
   10 direct sponsors total, 2 pending
   Local ad network partnership: Checkout Austin
SEO 101: How Search Engines
Work
SEO 101
   SEO encompasses any unpaid methods used to
    get a website to rank well on search engine
    results pages (SERPS)
   SEO vs. SEM
     Paid beats out organic 2:1 on keywords with high
      commercial intent (WordStream)
     Generally, organic results receive 85% of clicks,
      compared to 15% for paid (Compete.com)
   White hat vs. black hat
   In 2012, no SEO strategy can fit on a bumper
    sticker.
Is Your Site Indexed by
Google?
   Use the query = site:[domain]
   Example = site:austinot.com
Is a Specific Page Indexed by
Google?
   Use the query = inurl:[URL snippet]
    site:[domain]
   Example = inurl:movember site:austinot.com
When Was the Last Time Google
Came to Visit?
When Was the Last Time Google
Came to Visit?
   “This is Google’s cache of http://austinot.com.
    It is a snapshot of the page as it appeared on
    Nov 26, 2012…”
What If I’m Not Showing Up?
   Sign up for Google Webmaster Tools
   Verify your site (use WordPress for SEO plugin
    by Yoast)
   Health  Fetch as Google  Submit to Index
   Google can find you without this tool, as it
    crawls links on the Internet
   Google can choose not to index web pages it
    crawls
   Fresh content encourages Google to visit
    regularly
On-Page Optimization
   On-page = the content and code that you have
    control over as the administrator of your
    website
   In order to perform on-page optimization, you
    need to perform keyword research first
Google AdWords Keyword Tool
Google AdWords Keyword Tool
   Sign in
   Set search parameters
Google AdWords Keyword Tool
   Save and download
SEOmoz Pro Keyword Difficulty
Tool
Keyword Focus
   Remember:
   Image
    file names
   Meta
    description
WordPress SEO by Yoast
What Are You Lookin’ At?
   File name
   Alt tag
   Proximity
   Placement
    (for humans)
Off-Page Optimization
   On-page optimization is just the beginning of
    SEO
   Social signals matter (tweets, likes, blog
    comments)
   Link-Building matters (the rise and demise of
    PageRank)
     OpenSiteExplorer.org   (3 free reports/day)
     2,200+ external links for The Austinot

     Guest writing

     “Battle rhythm”
Recommended Social Plugins
   Digg Digg      Shareaholic
How to Dominate Your Blogging
Niche

       Relationships   Content




        Marketing       SEO
Marketing
   “Battle rhythm”
Relationships
   Influencers IRL and on social platforms
   The Austinot has a reach of ~200,000 when
    our influencers get involved
   Be consistent
   Go the extra mile
SEO Changes All the Time
   Resources
     SEOmoz

     Search  Engine Land
     State of Search

     Search Engine Watch

     Search Engine Journal

     Knektion
       Facebook.com/Knektion
       Twitter.com/Knektion   - @Knektion
Knektion Services & Partners
   Flyers are available if you’d like to learn more
    about Knektion’s online marketing services:
     SEO/social media consulting
     On-page optimization

     Social media management

     Web design from our partner HMG Creative

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DIY SEO: WordPress Austin Meetup

  • 1. DIY SEARCH ENGINE OPTIMIZATION @erichighland / @knektion / @theaustinot
  • 2. Blogging and Me  Austinot.com  Birthday: November 13, 2011  Regular content: January 12, 2012  StudioPress theme  5 posts/wk inc. Friday audio podcast  225 articles published
  • 6. After 10 Months of Regular Content  All-time Alexa bests so far are175,713 in the world and 28,573 in the U.S.  Social presence  Facebook: 1,265  Twitter: 2,520  Pinterest, Google+  20% of traffic from search  10 direct sponsors total, 2 pending  Local ad network partnership: Checkout Austin
  • 7. SEO 101: How Search Engines Work
  • 8. SEO 101  SEO encompasses any unpaid methods used to get a website to rank well on search engine results pages (SERPS)  SEO vs. SEM  Paid beats out organic 2:1 on keywords with high commercial intent (WordStream)  Generally, organic results receive 85% of clicks, compared to 15% for paid (Compete.com)  White hat vs. black hat  In 2012, no SEO strategy can fit on a bumper sticker.
  • 9. Is Your Site Indexed by Google?  Use the query = site:[domain]  Example = site:austinot.com
  • 10. Is a Specific Page Indexed by Google?  Use the query = inurl:[URL snippet] site:[domain]  Example = inurl:movember site:austinot.com
  • 11. When Was the Last Time Google Came to Visit?
  • 12. When Was the Last Time Google Came to Visit?  “This is Google’s cache of http://austinot.com. It is a snapshot of the page as it appeared on Nov 26, 2012…”
  • 13. What If I’m Not Showing Up?  Sign up for Google Webmaster Tools  Verify your site (use WordPress for SEO plugin by Yoast)  Health  Fetch as Google  Submit to Index  Google can find you without this tool, as it crawls links on the Internet  Google can choose not to index web pages it crawls  Fresh content encourages Google to visit regularly
  • 14. On-Page Optimization  On-page = the content and code that you have control over as the administrator of your website  In order to perform on-page optimization, you need to perform keyword research first
  • 16. Google AdWords Keyword Tool  Sign in  Set search parameters
  • 17. Google AdWords Keyword Tool  Save and download
  • 18. SEOmoz Pro Keyword Difficulty Tool
  • 19. Keyword Focus  Remember:  Image file names  Meta description
  • 21. What Are You Lookin’ At?  File name  Alt tag  Proximity  Placement (for humans)
  • 22. Off-Page Optimization  On-page optimization is just the beginning of SEO  Social signals matter (tweets, likes, blog comments)  Link-Building matters (the rise and demise of PageRank)  OpenSiteExplorer.org (3 free reports/day)  2,200+ external links for The Austinot  Guest writing  “Battle rhythm”
  • 23. Recommended Social Plugins  Digg Digg  Shareaholic
  • 24. How to Dominate Your Blogging Niche Relationships Content Marketing SEO
  • 25. Marketing  “Battle rhythm”
  • 26. Relationships  Influencers IRL and on social platforms  The Austinot has a reach of ~200,000 when our influencers get involved  Be consistent  Go the extra mile
  • 27. SEO Changes All the Time  Resources  SEOmoz  Search Engine Land  State of Search  Search Engine Watch  Search Engine Journal  Knektion  Facebook.com/Knektion  Twitter.com/Knektion - @Knektion
  • 28. Knektion Services & Partners  Flyers are available if you’d like to learn more about Knektion’s online marketing services:  SEO/social media consulting  On-page optimization  Social media management  Web design from our partner HMG Creative

Notas do Editor

  1. If/how your site is being indexed